This document provides information about a webinar on bringing organizations closer to their social customers. It includes an agenda for the webinar that features guest speakers discussing the Salesforce ExactTarget Marketing Cloud and how Citrix uses social media. It also contains legal disclaimers about forward-looking statements and unreleased products.

1. Bringing You Closer to Your
Social Customers
June 12, 2014

2. Get social with us
Join the conversation:
#socialstudio

3. Safe Harbor
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4. Agenda
• Introduction – Guest Speakers
• What is the Salesforce ExactTarget Marketing Cloud
• Our newest with Social Product
• How does Citrix use Social to get close to their customers
• Q&A

5. Marcel LeBrun
SVP & GM Salesforce ExactTarget;
Radian6 Founder & CEO
Justin Levy
Head of Global Social Media, Citrix
@lebrun
@justinlevy

6. The Platform for 1:1 Customer Journeys
Build a Single View of the Customer
Plan and Optimize the Customer Journey
Deliver Personalized Content Across
Every Channel and Device
Measure the Impact on Your Business

7. Bringing You Closer to Your Social Customer
Email Mobile Social Web Connected
Products
HubExchange
Apps
#1 in social listening #1 in social publishing
Ads

8. Listen Engage Social Care /
Business Process
Publish
Customer View
Our Vision for Social Marketing

9. Introducing…
Collaborative Spaces for
Teams to Operate at
Social Speed & Agility
Plan, Source, and Publish
Compelling, Brand-Safe
Social Content
Enable Authentic
Interactions with Every
Consumer
Assess and Refine Your
Strategy Based on Results
and Data
Workspaces Social Content Marketing Engagement Analytics
Consumer Ease of Use + Enterprise Class Capabilities

10. Bringing Citrix Closer to
their Social Customer.
Head of Global Social Media, Citrix
@justinlevy

11. Establishing Global Social Media Objectives
Laying the foundational building blocks to scale social media
Increase competitive insights & customer knowledge
Drive advocacy, storytelling & retention, resulting in rabid fans
Develop and drive our social business globally with regional & local focus
Analyzing and optimizing social channels to drive impact for the business
Engage in conversation & influence via onsite and offsite communities
Drive competitive advantage through brand humanization & customer engagement
Develop, drive and increase social operations and governance
Drive demand and brand awareness volume and velocity

12. Launched a Social Media Center of Excellence
Laying the foundational building blocks to scale social media
The Citrix Social Media Center of Excellence is a centralized hub
providing strategy, resources, training and enablement in order to
provide company-wide standardization, increased efficiency,
effectiveness and reduced costs.

13. Launched a Social Media Center of Excellence
Laying the foundational building blocks to scale social media
Social Media CoE
• Policies/Guidelines
• Governance/Ops
• Training/Education/Best Practices
• Crisis Management/M&A
• Social Media Council
• Corporate Blog
• Branding Strategy & Enablement
• Corporate Initiatives (Marketing,
Web, Creative, Comms)
Business Units/Geos
• BU/Geo Social Campaign Execution
• BU/Geo Community Management
• BU/Geo Social Support
• BU/Geo Blogs
• CTO Office
• CoE Strategic Support/Guidance
Social
Media
CoE
SaaS
Enterprise
Corporate
Customer
Support
Geo
Other
Business
Units

14. Establishing a Single SMMS
Coordinating Social Across Brands and Geographies
• A single social media platform - over dozens
of point solutions
• Increased business agility & enterprise
governance
• Connect 1:1 with customers on social
channels
• Improved social content marketing, creating
a stronger and more consistent brand
experience
• Standardization of metrics and reporting
across the organization

15. Questions?
Please type questions in the CHAT panel to ‘ALL – Entire Audience’
Join the conversation: #socialstudio

16. Thank you.

17. Upcoming Webinars:
http://www.exacttarget.com/resource-center/webinarsRegister:
June 26 @ 2:00 pm EDT
Social in Action: Streamline Your Social Content
Marketing
July 24 @ 2:00 pm EDT
Best of the Email Swipe File

18. Succeed with
Social Media
Text “SOCIAL” to 38767
Tips | Strategies | Trends
*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP
to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/

19. Experience Digital Marketing Like Never Before
Join the journey at Connections 2014—transforming customer
interactions into exceptional brand experiences for your business
For one incredible week, the world’s best marketers come together to:
Explore emerging
connected
technologies
Hear from the
brightest innovators
and biggest brands
Experience
world-class education
and entertainment
exacttarget.com/connections

20. exacttarget.com