The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.

1. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES

2. Track: Mobile & Web Marketing
#CNX14
#CNX14
Get Started with Mobile Marketing:
Email, SMS, Push, and Responsive Email & Web
Jamie Smith, Marketing Director at Shoutz, Inc.
Joel Morrow, CEO of Digital Fusion
Mike Koocher, CIO of Phantom Fireworks
Greg Murphy, Mobile Product Manager at ExactTarget

3. Track: Mobile & Web Marketing
#CNX14
Average Hours
Per Day Spent
on Mobile Device
3.3 3.1
Get Started with Mobile Marketing
Greg Murphy
Product Manager, Mobile

4. Track: Mobile & Web Marketing
#CNX14
Jamie Smith,
Marketing Director Joel Morrow,
CEO
Mike Koocher,
CIO
Meet Our Speakers

5. Track: Mobile & Web Marketing
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Got a question? Text me.
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

6. Track: Mobile & Web Marketing
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Text to win a FitBit Flex!
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

7. Track: Mobile & Web Marketing
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Shoutz, Inc.
Jamie Smith
@JamieCCCrunch
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

8. Track: Mobile & Web Marketing
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Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

9. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

10. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

11. Track: Mobile & Web Marketing
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12. Track: Mobile & Web Marketing
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Digital Fusion
Joel Morrow
@joelmorrow
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

13. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

14. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

15. Track: Mobile & Web Marketing
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Phantom Fireworks
Mike Koocher
@FireworksIT
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

16. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

17. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

18. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

19. Track: Mobile & Web Marketing
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Making The Case For Mobile
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

20. Track: Mobile & Web Marketing
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Finding Success
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

21. Track: Mobile & Web Marketing
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Winning Numbers Alert
Open Rate: 53%
Ticket Match Alert
Open Rate: 40%
Jackpot Update Alert
Open Rate: 4%
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

22. Track: Mobile & Web Marketing
#CNX14
Messages sent to Users
56% 36% 25%
Email Open
Rate
Push Open
Rate
Growth Rate
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

23. Track: Mobile & Web Marketing
#CNX14
365% Total ROI
1.6% Buy Rate
(11x higher than Email at 0.15%)
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

24. Track: Mobile & Web Marketing
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First 18 Days:
19,625
Subscribers
Welcome Offer
Redemption
Rate:
56%
1st Week Offer
Redemption
Rate:
25%
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

25. Track: Mobile & Web Marketing
#CNX14
$2,068,000
Revenue from
Welcome SMS
Messages
$635,000
Incremental
Revenue Driven by
Bounce-Back Offers
50-to-1
Program revenue-to-
expense ratio
($635,000/$12,500)

26. Track: Mobile & Web Marketing
#CNX14
Lessons Learned
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

27. Track: Mobile & Web Marketing
#CNX14
What’s Next?
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.

28. Track: Mobile & Web Marketing
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MobileConnect Screenshot
PLACEHOLDER SCREEN

29. Track: Mobile & Web Marketing
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MobilePush Screenshot
PLACEHOLDER SCREEN

30. Track: Mobile & Web Marketing
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Questions?

31. Track: Mobile & Web Marketing
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Fitbit Giveaway
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX14

32. Track: Mobile & Web Marketing
#CNX14

33. Track: Mobile & Web Marketing
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Thank you!

34. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES