The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
#CNX14 - Marketing and Sales United With a Common Goal
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive Email & Web
1. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES
2. Track: Mobile & Web Marketing
#CNX14
#CNX14
Get Started with Mobile Marketing:
Email, SMS, Push, and Responsive Email & Web
Jamie Smith, Marketing Director at Shoutz, Inc.
Joel Morrow, CEO of Digital Fusion
Mike Koocher, CIO of Phantom Fireworks
Greg Murphy, Mobile Product Manager at ExactTarget
3. Track: Mobile & Web Marketing
#CNX14
Average Hours
Per Day Spent
on Mobile Device
3.3 3.1
Get Started with Mobile Marketing
Greg Murphy
Product Manager, Mobile
4. Track: Mobile & Web Marketing
#CNX14
Jamie Smith,
Marketing Director Joel Morrow,
CEO
Mike Koocher,
CIO
Meet Our Speakers
5. Track: Mobile & Web Marketing
#CNX14
Got a question? Text me.
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
6. Track: Mobile & Web Marketing
#CNX14
Text to win a FitBit Flex!
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
7. Track: Mobile & Web Marketing
#CNX14
Shoutz, Inc.
Jamie Smith
@JamieCCCrunch
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
8. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
9. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
10. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
12. Track: Mobile & Web Marketing
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Digital Fusion
Joel Morrow
@joelmorrow
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
13. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
14. Track: Mobile & Web Marketing
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Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
15. Track: Mobile & Web Marketing
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Phantom Fireworks
Mike Koocher
@FireworksIT
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
16. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
17. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
18. Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
19. Track: Mobile & Web Marketing
#CNX14
Making The Case For Mobile
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
20. Track: Mobile & Web Marketing
#CNX14
Finding Success
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
21. Track: Mobile & Web Marketing
#CNX14
Winning Numbers Alert
Open Rate: 53%
Ticket Match Alert
Open Rate: 40%
Jackpot Update Alert
Open Rate: 4%
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
22. Track: Mobile & Web Marketing
#CNX14
Messages sent to Users
56% 36% 25%
Email Open
Rate
Push Open
Rate
Growth Rate
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
23. Track: Mobile & Web Marketing
#CNX14
365% Total ROI
1.6% Buy Rate
(11x higher than Email at 0.15%)
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
24. Track: Mobile & Web Marketing
#CNX14
First 18 Days:
19,625
Subscribers
Welcome Offer
Redemption
Rate:
56%
1st Week Offer
Redemption
Rate:
25%
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
25. Track: Mobile & Web Marketing
#CNX14
$2,068,000
Revenue from
Welcome SMS
Messages
$635,000
Incremental
Revenue Driven by
Bounce-Back Offers
50-to-1
Program revenue-to-
expense ratio
($635,000/$12,500)
26. Track: Mobile & Web Marketing
#CNX14
Lessons Learned
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
27. Track: Mobile & Web Marketing
#CNX14
What’s Next?
Text QUESTION [message] to 59545
Msg&Data Rates May Apply.
28. Track: Mobile & Web Marketing
#CNX14
MobileConnect Screenshot
PLACEHOLDER SCREEN
29. Track: Mobile & Web Marketing
#CNX14
MobilePush Screenshot
PLACEHOLDER SCREEN
34. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES
Notes de l'éditeur
Greg’s introduction:Why be interested in Mobile? Stats.Today we’ll meet marketers who have found success in mobile.
- How and why they got started with Mobile.- Success and Lessons Learned.- Future Plans.Q&A
Presentation
We want presentations to outline a complete story arc including
Initial goals
Iterations/pain points
Lessons learned
Success
Future plans