#CNX14 - Making Mobile Moments Matter
•Télécharger en tant que PPTX, PDF•
5 j'aime•4,363 vues
Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (14)
Similaire à #CNX14 - Making Mobile Moments Matter
Similaire à #CNX14 - Making Mobile Moments Matter (20)
Plus de Salesforce Marketing Cloud
Plus de Salesforce Marketing Cloud (20)
#CNX14 - Making Mobile Moments Matter
- 1. the journey ahead: MAKING MOBILE @jkrohrs MOMENTS MATTER
- 2. JEFFREY K. ROHRS VP, MARKETING INSIGHTS @JKROHRS
- 4. The journey of a thousand miles begins with a single step. − Lao-Tzu
- 5. Awareness
- 7. Purchase
- 8. Retention
- 9. Advocacy
- 10. The customer journey is comprised of a thousand moments.
- 11. Moments matter.
- 14. A career & cottage industry made from a moment that everyone overlooked
- 16. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
- 17. MOBILE CONNECTIVITY SOCIAL DATA
- 18. CONNECTIVITY 4.55 BILLIONeMarketer Dec 2013 SOCIAL DATA
- 19. 30 BILLIONABI Research 2013 4.55 BILLIONeMarketer Dec 2013 SOCIAL DATA
- 20. 4.55 30 BILLIONBILLIONeMarketer Dec 2013 ABI Research 2013 73% DATA Pew Research Sept 2013
- 21. 4.55 30 BILLIONBILLIONeMarketer Dec 2013 ABI Research 2013 73% 34% 7% 1% Pew Research Sept 2013 IDC May 2014
- 22. MOBILE CONNECTIVITY MOMENT MAKERS SOCIAL DATA
- 23. ALL MARKETING IS NOW DIRECT @JKROHRS
- 24. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
- 25. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
- 27. A moment that transforms fans into stars.
- 28. A moment that yields 15K+ email subscribers per week ($450K value/wk)
- 31. A moment that fill seats & increases share of wallet.
- 32. 200K+ Entries in 60s 5.4M Hashtag Uses 2.6B TW Impressions +211K TW Followers 12xA W meob mTreanfftic that transforms passive viewers into active amplifiers.
- 36. @JKROHRS
- 37. A moment that generates “Super” sales and a proprietary audience.
- 40. $35 Online Sale Transformed into $800 In-Store Upsell A moment to connect, serve & upsell.
- 44. A moment to network, increase reach & build an audience of business travelers.
- 50. A moment to steal the sale & increase customer loyalty.
- 52. A moment to build loyalty, good will & a $5.7B economic impact
- 60. A moment to provide real-time inventory, increase sales, boost customer sat. & uncover new product opportunities.
- 61. MOBILE CONNECTIVITY MOMENT MAKERS SOCIAL DATA
- 62. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
- 63. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
- 64. ALL MARKETING IS NOW DIRECT @JKROHRS
- 65. JEFFREY K. ROHRS VP, MARKETING INSIGHTS @JKROHRS
- 66. the journey ahead: MAKING MOBILE @jkrohrs MOMENTS MATTER
Notes de l'éditeur
- A Predictive Intelligence custom-built lightbox is helping Academy Sports build a database of familiar customer contacts with a simple greeting to new site. Gaining 15k new sign-ups per week = $450,000 of data value per week (email subscribers valued at $30 each in LTV).
- Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and some other days, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,[1] and also gave rebates to new customers to promote the event.[2][3] American Express publicized the initiative using social media, advertising, and public relations. At least 41 [2] local politicians and many small business groups in the United States issued proclamations concerning the campaign,[4][5][6] which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitterhashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.[7]