Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
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Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
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Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
- 4. 7 Tips & Tricks for Growing Your List
- 5. Tip #1 Make signing up a primary Call to Action
- 6. Tip #1 Make signing up a primary Call to Action
- 7. Tip #1 Make signing up a primary Call to Action
- 8. Tip #2 Everyone Loves a Sweepstakes
- 9. Tip #3 Validate All New Sign-ups: Reduces Errors & Optimizes Deliverability
- 10. Tip #3 Validate All New Sign-ups Email Data Management Practices Source: Experian Data Quality
- 11. Tip #3 Validate All New Sign-ups Source: Experian Data Quality Reasons for Data Inaccuracy
- 12. Tip #3 Validate All New Sign-ups Source: Experian Data Quality Impact of Data Inaccuracy
- 13. Tip #4 Collect the Right Data for Personalization Don’t collect too much in one bite!
- 14. Tip #4 Collect the Right Data for Personalization
- 15. Tip #4 Collect the Right Data for Personalization
- 16. Tip #4 Collect the Right Data for Personalization
- 17. Tip #4 Collect the Right Data for Personalization Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
- 18. Tip #5 Say Hi…Immediately
- 19. Tip #5 Say Hi…Immediately
- 20. Tip #5 Say Hi…Immediately
- 21. Tip #6 Don’t Forget Mobile & Social
- 22. Tip #6 Don’t Forget Mobile & Social
- 23. Tip #6 Don’t Forget Mobile & Social
- 24. Tip #7 Leverage Innovation In 3rd Party Customer Acquisition Technology
- 25. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Home Page Registration Survey Full Page Ad
- 26. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Home Page Registration Survey Full Page Ad
- 27. Hone in on Core Consumer Increased ROI Over Time
- 28. is the new
- 29. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Fluent Ad Email Offer Display Ad
- 30. Questions?
- 31. We’d Love To Hear from You! Chip House VP, Relationship Marketing chouse@salesforce.com @cehouse @marketingcloud Jordan Cohen Chief Marketing Officer jcohen@fluentco.com @jcohen808 @fluentinc
Editor's Notes
- Jordan a. Discuss how integrated sweepstakes can be used to drive new customers to your site and to keep them engaged with your brand. b. Give away your own product not trips like everyone else. c. Co-branded sweepstakes can be a powerful, effective method.
- Jordan a. Discuss how the use of a pop up modal in exchange for e-mail capture has proven to be one of the most successful tactics. b. Never stop testing: i. no offer vs. offer ii. Button Color % off vs. $ amount off vs. free product giveaway iii. language used within call to action c. Ensure modal is a responsive design across devices d. Exit Modul pop-up Offer if the customer did not sign up for the welcome offer.
- According to EDQ, 91 percent of companies still suffer from common data errors. The most common data errors are incomplete or missing data, outdated information and inaccurate data. The main cause of inaccurate data remains human error, which has consistently been the main cause of errors over the past three years. By educating staff on the importance of data accuracy, companies can help combat the level of human error in their system.
- 61% of organizations have experienced events that could damage their sender reputation in the past 12 months Some of these key problems are due to poorly collected email address data and poor use of email acquisition practices. Purchased lists or a poorly managed email database can easily result in these problems.
- 78% of companies have data quality solutions on their eCommerce site. However, 23% of companies have solutions after the customer has completed the transaction because they do not want customer drop off. 5% actually said they didn’t have validation in place because they were concerned about drop-off 33% of organizations believe conversion is affected by data quality tools by 5% to 10% However, the number of forms on a field dramatically affects conversion rate and validation can help remove unnecessary forms. Reduce the number of fields on a form. If you can take out the duplicate email address field, it could improve your conversion. The infographic on the screen is from Quicksprout. They saw that their customer Imagescape reduced their contact form down to 4 fields and saw a dramatic jump on conversion rate.
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