1. Tracking the Social
Winter Olympics 2014
Day 1 - Thursday, February 6, 2014

2. Total Number of Olympic
Mentions on 2/6/2014:
854,226
Data gathered on 2/6/2014 using Radian6 social listening

3. That’s 593 mentions a
minute!
Data gathered on 2/6/2014 using Radian6 social listening

4. Total Number of Olympic
Mentions :
1,986,195
Data gathered over the past 30 days

5. Day 1 Timeline (Turns in Conversation)
The peak of sharing occurred at 9PM
with 118,911 posts. Google and The
Canadian Institute of Diversity and
Inclusion’s response to anti-gay laws
created significant buzz.
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
12 AM
2 AM
4 AM
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM

6. Top & Trending Hashtags
#sochi2014
218,002
#olympics2014
50,916
#olympics
49,823
#sochi
• #Sochi2014 was by far the most used hashtag with
218,002 mentions. Similar hashtags such as
#Olympics, #Olympics2014, #WinterOlympics, and
#Sochi also ranked within the top 10.
48,795
#sochiproblems
35,289
#teamusa
#teamcanada
• #SochiProblems continued to trend, as arriving
journalists and athletes shared images of hotel rooms
not being ready, venues still under construction, and odd
occurrences in general.
19,522
18,897
#usa
7,374
#winterolympics
7,027
#figureskating
5,886
#lgbt
5,099
0
50,000
• National pride is expected to be on full display
throughout the games as #TeamUSA, #USA, and
#TeamCanada cracked the top 10 hashtags used.
100,000
150,000
200,000
250,000

7. Top 5 Most Mentioned Athletes
Shaun White
@shaun_white
15,252 Mentions
Mark McMorris
@markmcmorris
6,757 Mentions
Bode Miller
@millerbode
3,904 Mentions
Patrick Chan
@pchiddy
3,612 Mentions
Jamie Anderson
@jme_anderson
3,204 Mentions

8. Most Popular Sports & Events
70,000
60,080
60,000
• It comes as no surprise that figure skating and slopestyle
were the top sports as they were two of the first events to
be held. Medal favorite Patrick Chan struggled through his
figure skating routine, while slopestyle experienced
increased chatter as it began its first year as an official
Olympic sport.
Add Art
50,000
40,000
30,000
20,451
20,000
16,465
11,906
10,000
0
6,494
• Bobsled garnered 6,494 posts as news regarding the
Jamaican bobsled team and its efforts to raise money for
new equipment created excitement and feelings of
nostalgia for the team.

9. Most Popular Countries
Top 5 Team Hashtags
#teamusa
19,520
#teamcanada
• The United States ranked as both the top country
talking about the Olympics and the most talked-about
national team, in regards to social chatter
18,898
#teamgb
894
#teamjapan
368
#teamrussia
346
0
5,000
10,000
15,000
20,000
25,000
Top 5 Countries Talking
United States
Canada
United Kingdom
Japan
Australia
• Canada was a close second in terms of team
chatter, but lagged further behind when it came to the
amount of Canadians posting about the games.
478,355
50,322
9,291
7,941
5,163
0
100,000 200,000 300,000 400,000 500,000 600,000
• Be sure to keep an eye on these rankings as they are
certain to fluctuate as the Olympics go on.

10. Top 5 Most Mentioned Users
@SochiProblems
18,818 Mentions
@Sochi2014
16,537 Mentions
@NBCOlympics
8,503 Mentions
@Olympics
7,282 Mentions
@USOlympic
5,844 Mentions

11. exacttarget.com