The meaning and implication of digital transformation (DX) vary for different businesses and so, there’s no one definition to explain the multifaceted concept. However, in a broader sense, DX is all about bringing radical changes in business processes to enhance the overall performance and value delivered to customers. With the world becoming markedly customer-driven, DX is the right integration of technology, resources, and processes that directly impact business operations, in turn augmenting business value and customer relations. This presentation explains why the elaborate concept of DX matters to businesses across domains. Extentia® is a global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, our ground-breaking solutions are in the space of mobile, cloud, and design. Our team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, we strive to accomplish and surpass their customers’ business goals. Our inclusive work environment and culture inspire team members to be innovative and creative and to provide clients with an exceptional partnership experience. Expand your digital horizons with us. We will help you transform your business and surpass your goals. Write to us at inquiries@extentia.com

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DIGITAL
TRANSFORMATION (DX)
Why does it matter to businesses?

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What Does DX Really Imply?
• The meaning and implication of DX varies for
each business
• In general sense, it radically augments business
processes to enhance the overall performance
and value delivered to customers
• It’s all about the integration between
• Technology
• People
• Processes
Technology
ProcessesPeople

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What Is DX All About?
• DX is not only about replacing manual processes with
technology, it’s a lot more!
• It entails a 360-degree cultural change
• It changes how people interact with processes
• It empowers organizations to innovate, ideate, and iterate
New business models New business policies New challenges
Promoting innovation Encouraging collaborationChange adoption
In a business world, DX means

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Businesses and DX
• According to a survey by IDC, global spending on
digital transformation by businesses is expected to
reach $2.3 trillion in 2023
• COVID-19, changed the way the world is conducting
their business, leading to higher DX adoption
• Remote work is now a necessity, and cutting
operational costs a priority
• DX can help solve both challenges
• DX has become a requisite for business survival and
resilience

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Why DX?
DX broadly provides three benefits that are critical to the success
of any business

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1. Higher Employee Efficiency
• Replaces manual processes; thus, enhancing
speed of operations and reducing errors
• Aids collaboration and remote working culture
• Teams become more coherent and agile
• Enables accurate performance assessment
• Work can be attributed to employees precisely
• Enables hierarchical modifications with better
decision making

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2. Enriched Customer Experience
• DX is all about putting the customer at the
core!
• Users increasingly seek enriching experiences
• Products and services are not enough to
entice them
• Effective, seamless, and satisfying user
experiences can be crafted through DX
• Better user experiences directly impact
business growth
Digital
User
Experience
Better lead
conversion
Attracting
the right
audience
Stronger
business
partnerships
A delighted customer

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3. Competitive Advantage
• Enables businesses to deal with continually evolving
business landscape and realign strategies quickly to
survive, evolve, and thrive
• Rising competition reduces the scope of differentiation,
and DX gives an edge to businesses in such an
environment
• Realigning strategies and digitization allows businesses to
stay ahead of the curve
• Adoption of the right technology at the organizational
level leads to timely and apt benefits

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To Summarize
• An isolated view of digitization must be avoided
• DX becomes rewarding only when integrated with business processes
and people at the core organization level
• DX delivers excellent business benefits
• Employees become more efficient
• Users are left more satisfied through better experiences
• Businesses can achieve a clear competitive advantage
• Any company that wishes to succeed and attract customers must infuse
technology in their processes

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To Summarize

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Advantage Extentia
• A digitally-driven company, adept at delivering great digital experiences
to customers and partners
• Helping businesses in bringing about business model modifications and
ensuring business continuity
• Enabling organizations achieve productive remote work environment
while swiftly modifying business processes

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Thank You!
Write to us at inquiries.extentia.com to learn more!
More about Extentia’s offerings at www.extentia.com