Periscope is the next app with a social character. How does it work? How can you use its marketing capabilities? We have prepared a guide with answers to these questions. Read it and share with others! If you have any questions, please don’t hesitate to send us a message!

1. Periscope
Now everyone can have their own TV

2. Trend
word image VIDEO

3. Technology touches
every part of our lives

4. User generated content
Blurring the boundaries between author and recipient

5. is accompanying social change
Periscope
We want to create our own stories, to be true creators.
Periscope is a platform that can make this happen,
where we can become a journalist or even a celebrity!

6. Periscope
what, how and why?

7. A Mobile App
with a social nature
Periscope
Enables us to broadcast our own reality and create
our own content. Presented materials are available
for viewers to see for a 24 hour period. On Periscope,
viewers are both followers and participants at the same time.

8. Periscope was introduced onto the market in 2015
App was purchased by Twitter for 100 milion dolarów dollars after only a few months
Presently, Periscope has 10 milion registered users
Most frequently used by people aged 16-34 years old (80% of users)
71% materials are broadcasted by men
Average time of materials made by users of Periscope is 350 hours per day
App is available in 25 different languages
Periscope
in numbers

9. Periscope
ROŚNIE W SIŁĘ
Źródło: Socialbakers

10. What does the Interface look like?
Access to own broadcasts and materials
promoted by Periscope (in both cases
there are materials which where made
during last 24 hours)
Button leading to list of most popular
and favourite broadcasters
Start of video broadcastingLive broadcasts

11. What does the Interface look like?
Current comments
by participants of
event/discussion
Number of people who
are actually viewing the
broadcast

12. Access to mobile technology is becoming more common
More than 60% of people in Poland have at least one smartphone
10 million Poles are using social media via smartphone
Instant communication is changing the world – the here and now is important!
We need to share our life with others and we want to be the authors of this content
Periscope
What is the source of growing popularity of live-streaming?

13. Who is using
Periscope?

14. also develops
Periscope in Poland

15. Regular users
are becoming reporters

16. They also create
their own channels

17. Periscope shortens
the distance between sender and receiver

18. Periscope marketing
use and some effective case studies

19. What can brands do thanks to
Periscope?
Periscope
Present their products – video content is much more attractive
than traditional photos
Share the latest information and live broadcasts from events
Inform fans about special offers and promotions
Lead interactive customer service
Lead PR in critical situations - Periscope is built for a quick and
effective response

20. Free flight search, one of the first, decided to prepare an action with the help of Periscope
The action was carried out on 5 continents and the material was broadcasted for 24 hours
The campaign involved 21 travel bloggers who prepared the live broadcast from the various places they visited
during their trip
A new broadcast from each city started every hour – in total there were 24 “episodes”
Each material was watched by 500 spectators and the prepared films generated 16,000 “hearts”
from customers
action with influencers

21. Skyscanner
action with influencers

22. transatlantic flights promotion
Turkish Airlines prepared an action aimed at promoting transatlantic
connections and to improve the image of their company, as a brand
associated with the highest travel standards and customer service.
The video was filmed during a flight from Istanbul - New York
The presented material enabled viewers to see the various stages of
flight from the eyes of the crew members
The action earned Turkish Airlines more than 5000 followers and
generated 300 000 likes.

23. Turkish Airlines
live-stream from transatlantic flight

24. also does it well
The manufacturer of liqueur decided on an action that was aimed at
promoting their flagship product
The entire material was prepared in connection with existing brand
image, which the company has built on the basis of references to
French culture and history
The action had a direct relationship with the slogan “La Vie Parisienne
dans la Bouteille„
The brand prepared 6 types of material, which together generated
more than 55 000 likes

25. St-Germain
also does it well

26. The brand prepared its action on Periscope in connection with the
first day of summer
The campaign was designed to promote the Nestlé Drumstick
ice cream
The programs were broadcast from places associated with leisure time
Nestlé employed 100 people for the campaign, that supported
the action on Twitter - through tweets using the hashtag
#FIRSTDAYOFSUMMER
Prepared films have generated 5,000 views

27. We invite you to contact us. We will be happy to tell you more ;)
Daniel Biegaj
Business Development Director
daniel@fenomem.pl
+48 602 129 230