The real life is on Snapchat_Fenomem

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SNAPCHAT
„INSTANT COMMUNICATION”

‘No fuss’
Speed
Flexibilty
Mobility

I live = I broadcast a „live”
program from my life

Snapchat
04
Why do we talk about it?

Snapchat
05
Instant messaging platforms

SNAPCHAT
ME

Nearly two million users
in Poland
Fourfold increase of sent
Sanps over a year
200 million users over the globe
Most often used by people
aged 13-34
70% of users are women

Discover – a modern television on Snapchat

Discover – a new feature which allows the
chosen publishers to provide the “curated”
content daily on Snapchat
The platform is based on the cooperation with
eleven stations which are i.a.: CNN, National
Geographic, Yahoo News, Comedy Central
or ESPN
Each of the partners daily transmits video materials,
music videos and articles, which are then available for
24 hours. It’s the partners, who decide what kind of
content the individual recipients will see.
Users can not enter just a part of the supplied story or
skip a part. They can only choose the content provider.
Distribution of the materials is carried out with
a pattern of a traditional television model.
Discover

The number of
received Snaps
User name and the amount
of sent measured from the
account activation
The number of
updates in the
“Story„ section
measured from the
last activity
“Story” section and “Livesection„
An icon saying that the profile
is a company, not a private one
Information on the expiry
date of a Snap
How does an interface look?

Communication “backstage“
Broadcasting the “instant” life
Where Snapchat is = there is a party

Snapchat
12
Snaps … they show life and everyday situations

Snapchat
13
„Backstage” type stories

Snapchat
14
Humor & occasional jokes

Snapchat
15
Uncropped, blurred, or even „messy”

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They tell stories, that happen to us everyday

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17
Brands can also do that (and they even should)

Snapchat
18
Snapchat in Poland, who and for whom?
According to the statement prepared by Hash.fm , MAFFASHION,
a fashion blogger obtained the best results in May.
Snapchat in Poland is the domain of young people. In the top ten,
only one person exceeded the 30th year of age.
Snapchat has a very high potential to start effective
cooperation with influencers.
Actions carried out by the companies show that Snapchat
gives the ability to communicate in a completely
different way.

Building up the tension before launching
a new product
Presentation of the materials showing to scenes
from the backstage work
Giving out discounts and vouchers Preparing a social campaign
Engaging users and brands’ clients Live broadcast from parties and events
Organizing competitions Real Time Marketing
Brands’ activities on Snapchat

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H&M Poland

Snapchat
21
H&M Poland
Terrain game
H&M Poland prepared an action
for shops. People who observe
the profile of the brand on
Snapchat received movies with
hints, which made it possible to
find the hidden passes.
200 people attended the action
and the profile of the brand on
Snapchat gathered 1,000 new
observers.
The idea was to show the Brand
as a company which follows the
modern music trends and
supports the events signed by
Boiler Room.

Snapchat
22
Plush

Snapchat
23
Plush
City game
As a result, the brand gained
2 500 subscribers on Snapchat.
The brand also decide
to organize the second edition
of the game.
The idea was to show the
products of the brand and to
present the company itself in an
innovative way according to the
latest trends
Plush organized a city game
which took place in six cities in
Poland. Channel Subscribers
received tips that enabled them
to locate the places where the
prizes were hidden .

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24
16 Handles
16 Handles

Snapchat
25
16 Handles
Giving out action
As a result, 1,400 Snaps were
generated in the game.
In addition, the brand received
an award for the best digital
campaign 2013.
The idea was to award the
brand’s loyal customers who
liked the company’s profile on
an unpopular social networking
channel.
16 Handles has prepared
an action that was carried out in
16 shops. Users send snaps
picutring the products and in
return they received discount
vouchers of different value
(10, 20, 50%)

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26
The Co-Operative Electrical

Snapchat
27
The Co-Operative Electrical
Giving out action
The campaign contributed to
perception of the company as
an innovative and utilizing the
latest tools of promotion.
The goal of the organizers of the
event was to create pre-sales
activities and to build the image
of the brand.
The of the campain it was to
prepare a discount voucher
for a laptop, for every person
who subscribes to a channel on
Snapchat. The action correlated
with the start of the academic
year.

Snapchat
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World Wide Fund For Nature

Snapchat
29
World Wide Fund For Nature
Social campaign
Action gained a lot of publicity
and reminded about the
problem in a strong way.
The idea of the campaign was
to raise the issue of the threat
of extinction of many species.
During the campaign, users
Snapchata received photos that
pictured most endangered
species. All photos were
marked with the hashtag: ‘Do not
let this be my #LastSelfie.’

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Dove

Snapchat
31
Dove
Social campaign
The campaign gained a lot of
publicity. “Stories,” which arose
in the action were viewed up to
130 000 times.
The idea of the action was to
start an intraction with fans
and a debate about women
beauty. The aim was also
building the image of the brand.
Dove asked their channel
subscribers to describe how
women perceive themselves.
Then company employees
responded to the snaps of the
girls and jointly discussed on this
subject.

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32
Nars Cosmetics

Snapchat
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Nars Cosmetics
Launch of a new product
NARS Cosmetics treats its
customers in a unique way
and rewards their loyalty to the
brand.
The idea of the campaign was
to use Snapchat to launch new
line of products.
The subscribers of the Nars brand
profile on Snapchat received
snaps with information
on new products.
These people got these
information three weeks before
the actual appearance
of cosmetics on sale.

Snapchat
34
Samsung

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Samsung
Live broadcast of the event
The campaign reaffirmed
Samsung brand image which
is associated with advanced
technology, and active
participation in events
connected with the American
show business.
The action was aimed at
carrying out a broadcast from
the American Music Awards
and familiarizing fans with the
stars from the red carpet.
Samsung has decided to
use the “Live section of
Snapchat’s” and to do a regular
streaming from the event.
Published snaps depicted idols
of the TV screen during one
of the most important brand
events.

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HBO

Snapchat
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HBO
Product promotion
The campaign helped to build
a direct relation between the
fans of the series and the
actresses who played the
main roles. The action also
promote the product during the
“dead season”
The action was aimed at
promoting the TV series “Girls”
and the image-building
activities. The idea was to build a
direct relation between the fans
and the actresses who played
the main roles.
Subscribers of the channel,
thanks to the application,
received snaps, which
presented the stars of the
series. The campaign was
carried out during the break
between the seasons.

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Mcdonald’s

Snapchat
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Mcdonald’s
McDonald’s uses the latest option on
Snapchat
The brand is the first to use filters
based on geolocation.
The motto of the action is “Lovin’ Summer Fun“
Filters promote specific products. Use of the filters is
possible for people who are in the area of the restaurant.
Users will be able to take photos and enrich them with
humorous graphics, which would show the specific products

AGNIESZKA STELMASZCZYK
FENOMEM
aga@fenomem.pl
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The real life is on Snapchat_Fenomem

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