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Old Spice campaign - a closer look

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FRIENDS Advertising

Old Spice campaign - a closer look

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Old Spice campaign A closer look…
Old Spice was loosing share ,[object Object],[object Object]
What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Put on the table a really BIG idea ,[object Object],[object Object],[object Object],[object Object],[object Object]
Look at me, now back at the presentation… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA STRATEGY 1 st & 2 nd communication layers 3 rd communication layer => a. Activations
MEDIA STRATEGY 3 rd communication layer => b. Video response campaign
THE WORK
Video commercial on YouTube ,[object Object]
The man your man could smell like
Interactive video response campaign ,[object Object],[object Object],[object Object]
Youtube responses
Youtube responses
Youtube responses
Youtube branded channel
Facebook fan page
Twitter
INVESTMENT -------------------- ROI
INVESTMENT : Looks like a really BIG idea also means a really BIG spending. Even in online.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
ROI – PR/SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… Now back at our story 
EXTRA GOODIES
Range sequel
Same platform – the new guy
Same platform – past guy
MORE EXTRA GOODIES
Being a Trend Setter ,[object Object]
Budweiser application
Some things to think about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back to me, so I can get back to you [email_address]

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Old Spice campaign - a closer look