Fanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.

1. Fanpage Trends UK
08.2015

2. About Fanpage Trends UK
Fanpage Trends is a monthly report
prepared by the social media analytics
company Sotrender, summing up UK
brand communication on Facebook.
The report consists of 11 categories:
All UK Brands, Alcohol, Banks, IT/
Electronics, Beverages, Beer, Politics,
Retail, Cars, Sweets, &
Telecommunications

3. • The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola
• The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa,
Cadbury Creme Egg and Amazon.co.uk
• The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury
Creme Egg
• The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS
and boohoo.com
• The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC
and Britain First
All UK Brands

4. The biggest facebook pages
All UK Brands

5. The most engaging pages
All UK Brands

6. Customer service
All UK Brands

7. The most engaging posts
All UK Brands

8. • The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum
• The biggest relative fan number increase was observed on the following pages:
Jägermeister, Jack Daniel’s UK and Echo Falls
• The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister
and Echo Falls
• The most engaging fanpages, in terms of number of engaged fans, were Jack
Daniel’s UK, Malibu Rum and Captain Morgan
• The most engaging fanpages in terms of percent of engaged fans were Old Pulteney,
Kumala Wine and Aberlour
Alcohol

9. The biggest facebook pages
Alcohol

10. The most engaging pages
Alcohol

11. Customer service
Alcohol

12. The most engaging posts
Alcohol

13. • The biggest pages: Barclays UK, Barclaycard and NatWest
• The highest percent of new fans was gained by Santander UK, Barclaycard and
NatWest
• The biggest fan number increase was observed on Santander UK, Barclaycard and
Barclays UK
• The highest number of engaged fans was observed on Santander UK, M&S Bank and
HSBC UK
• The highest percent of fans was engaged on the following pages: M&S Bank,
Clydesdale Bank and HSBC UK
Banks

14. The biggest facebook pages
Banks

15. The most engaging pages
Banks

16. Customer service
Banks

17. The most engaging posts
Banks

18. • The biggest pages: Stella Artois, Budweiser and Foster’s
• The following pages had the highest relative (%) increase in number of fans:
Kronenbourg 1664, Carling and Corona
• The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and
Carling
• The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s
and Stella Artois
• The most engaging fanpages in terms of percent of engaged fans were Kronenbourg
1664, Sharp’s Brewery and Thatchers Cider
Beer

19. The biggest facebook pages
Beer

20. The most engaging pages
Beer

21. Customer service
Beer

22. The most engaging posts
Beer

23. • The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP)
• The biggest relative fan number increase was observed on the following pages:
Britain First, The Labour Party and 10 Downing Street
• The highest fan base growth happened on Britain First, The Labour Party and 10
Downing Street
• The most engaging fanpages, in terms of number of engaged fans, were Britain First,
Jeremy Corbyn and UK Independence Party (UKIP)
• The most engaging fanpages in terms of percent of engaged fans were Jeremy
Corbyn, Britain First and Occupy London
Politics

24. The biggest facebook pages
Politics

25. The most engaging pages
Politics

26. Customer service
Politics

27. The most engaging posts
Politics

28. • The biggest fanpages in this group were O2, EE and Vodafone UK
• The highest percent of new fans was gained by Lebara, Sky and TalkTalk
• The biggest fan number increase was observed on Lebara, Sky and O2
• The highest number of engaged fans was observed on giffgaff, Virgin
Media and TalkTalk
• The highest percent of fans was engaged on the following pages: giffgaff,
BT UK and TalkTalk
Telecommunications

29. The biggest facebook pages
Telecommunications

30. The most engaging pages
Telecommunications

31. Customer service
Telecommunications

32. The most engaging posts
Telecommunications

33. If you haven’t found the results of a category that interests you in this presentation, don’t
worry! Go to Sotrender’s page and read the full report where you can find 6 more categories!
Fanpage Trends UK
Read the full report

34. Major social media platforms:
FB, YT, Tw & Insta
Compare own profiles as well
as competitors & benchmarks
Facebook global profiles ready
Automated interpretation of
data - data-driven tips
Human touch - we care!
Historical data for any brand
available (up to 3 yrs back)
Sotrender is a SaaS platform that helps agencies
and brands with reporting and strategic analysis
Find out more at www.sotrender.com

35. Thank you!
Aleksandra Prejs,
Marketing and Communications Manager
ola@sotrender.com
www.sotrender.com
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