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Hello,we are
Farah & Elena.
@farahassir • @elaineygianni
Making new things at old places.
Creating NYT Now by The New York Times
Why?
INTRO
1851
The first issue of the New York Daily Times.
First national edition.
1980
1996
www.nytimes.com
Please open your
window to the width
of this line of text.
2006
m.nytimes.com
2008-2014
iPhone, iPad and Android apps
Research says
Get the NYTimes top stories delivered as
easy to skim headlines and article
summaries with links to the full length
versions of those articles. A quick and easy
way to stay informed.
“
”
Creating NYT Now by The New York Times
How can we create a fundamentally new
and different way for people to get the
news on their phones?
Experimenting
PHASE 1
To create new digital products at
The New York Times.
To create a new way to create new digital
products at The New York Times.
1
2
Newsroom
Developers
Design
New Products
Newsroom
TechnologyDesign
Product
Design something
so I can write.
DesignerEditor
TechnologyProduct
?
Write something
so I can design.
Image via Maria Popova, Brain Pickings, part of video by AsapSCIENCE
Creating NYT Now by The New York Times
Creating NYT Now by The New York Times
Creating NYT Now by The New York Times
Creating NYT Now by The New York Times
It sucked.
Make something people want.
— Paul Graham
Definition
PHASE 2
Creating NYT Now by The New York Times
1 They have a fear of missing out.
2 They want to get up to speed quickly.
3 They want their friends to know they are smart.
If the app was a person..
Smart
Witty
Charismatic
Good looking
Friendly
Approachable
Your guide to the news.
App Definition Statement
Tell me what I need to know. Fast.
Tell me what’s changed.
Make me feel prepared.
Satisfy my curiosity.
Be helpful, integrate with my life.
Product Principles
1
2
3
4
5
People ignore design that ignores people.
— Frank Chimero
News for humans
PHASE 3
How can we create a fundamentally new
and different way for people to get the
news on their phones?
How do you talk about the news?
What is the latest on
the Ukraine Crisis?
(not World)
What do you think about
Climate Change?
(not Science)
When is the New York
City Marathon.
(not U.S.)
Good morning. Here’s
what you need to know
to start your day.
How do you talk to friends?
What do you need to know right now ?
Where are you reading the news?
How much do you need to know?
Obama Vows to Work With, and Without, Congress
Teenage Clerk Rises From Ta
Republicans Eager to Deploy Their Plan
By Lending a Hand, Christie Gains Some Clout for 2016
here Obama and the G.O.P. Might Agree
Midterm Political Ads That Worked, and Why
e Strange Case of States’ Penchant for Casinos
Drop in Turnout Made the Difference in Maryland Race
For One Democrat, Rout Hits Close to
In Japan, Moves to Stimulate Economy R
As Tension Simmers, Jordan Recalls Its Ambassador to Isra
A Year of Unforeseen Hits
State of the Art: The Fall of the Banner Ad
A Dive Into Darkness
State of the Art: Fall of the Banner
ning: Augmenting Your Password-Protected World
Gadgetwise: Wearable Gear and Apps to Make Running
and a Lot More Fun
Putting the Cart B
astain in a Publicity Tug of War
After Election, President VEmpowered, McConnell Promises An End to ‘Gridlock’
Outside Groups With Deep Pockets Lift G.O.P.
‘1989’ Intensify Streaming Debate
oms With Alex Rodriguez Back
Alex Rodriguez Told Federal
port Says
Healthier, and a Lot More Fun
he Cart Before the Art
Teenage Clerk Rises From Target to Star Jessica Chastain in a P
Creating NYT Now by The New York Times
version 1.0
Best apps of
2014 by Apple
1 Year After
Readers
Learnings
Integration
Voice
Process
Strategy
The Morning Briefing is the
main reason for user retention.
1. READERS
News served around our
users’ habits.
Did the World End?
Catching Up While
Drinking Coffee
End of Day
Chilling
Indulgent Pauses
Alarm Clock by Matt Brooks, Coffee by Matt Brooks, Ice cream, helado by Emilio Enigma, Lollipop by Cezary Lopacinski, Tea by Joe Harrison, Couch by Nathan
Thomson, Moon by hunotika, all from The Noun Project.
2. INTEGRATION
NYT Now works as it is, but it is an
isolated entity.
Bringing NYT Now curation to places
readers are already: email, social media.
3. VOICE
Readers like the voice of the app.
And they want more.
Finding a balance between building a
strong, consistent voice and giving a space
for editors to have their own.
nytnow
Editors are our users, too.
Designing a communication channel
between editors and readers.
4. PROCESS
The stories and the curation are the app.
Designers thinking as editors.
Editors thinking as designers.
DesignerEditorEditorEditorEditorEditorEditorEditorEditorDesignerDesignerDesignerDesignerDesignerDesigner
5. STRATEGY
NYT Now challenges The Core.
Understanding the relationship between
the mothership and new products.
Differentiate Products
Keep the essence of each.
Redundancy?
Integrate the Two
Bring learnings into the Core.
Lost opportunity?
A Family of Products
Targeted to different audiences,
with distinct user experiences
and a strong connection.
Creating NYT Now by The New York Times
Thank you.
@farahassir
@elaineygianni
(Download NYT Now in the App Store)

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Creating NYT Now by The New York Times

  • 1. Hello,we are Farah & Elena. @farahassir • @elaineygianni
  • 2. Making new things at old places.
  • 5. 1851 The first issue of the New York Daily Times.
  • 7. 1996 www.nytimes.com Please open your window to the width of this line of text.
  • 10. Research says Get the NYTimes top stories delivered as easy to skim headlines and article summaries with links to the full length versions of those articles. A quick and easy way to stay informed. “ ”
  • 12. How can we create a fundamentally new and different way for people to get the news on their phones?
  • 14. To create new digital products at The New York Times. To create a new way to create new digital products at The New York Times. 1 2
  • 17. Design something so I can write. DesignerEditor TechnologyProduct ? Write something so I can design.
  • 18. Image via Maria Popova, Brain Pickings, part of video by AsapSCIENCE
  • 24. Make something people want. — Paul Graham
  • 27. 1 They have a fear of missing out. 2 They want to get up to speed quickly. 3 They want their friends to know they are smart.
  • 28. If the app was a person.. Smart Witty Charismatic Good looking Friendly Approachable
  • 29. Your guide to the news. App Definition Statement
  • 30. Tell me what I need to know. Fast. Tell me what’s changed. Make me feel prepared. Satisfy my curiosity. Be helpful, integrate with my life. Product Principles 1 2 3 4 5
  • 31. People ignore design that ignores people. — Frank Chimero
  • 33. How can we create a fundamentally new and different way for people to get the news on their phones?
  • 34. How do you talk about the news? What is the latest on the Ukraine Crisis? (not World) What do you think about Climate Change? (not Science) When is the New York City Marathon. (not U.S.)
  • 35. Good morning. Here’s what you need to know to start your day. How do you talk to friends?
  • 36. What do you need to know right now ?
  • 37. Where are you reading the news?
  • 38. How much do you need to know? Obama Vows to Work With, and Without, Congress Teenage Clerk Rises From Ta Republicans Eager to Deploy Their Plan By Lending a Hand, Christie Gains Some Clout for 2016 here Obama and the G.O.P. Might Agree Midterm Political Ads That Worked, and Why e Strange Case of States’ Penchant for Casinos Drop in Turnout Made the Difference in Maryland Race For One Democrat, Rout Hits Close to In Japan, Moves to Stimulate Economy R As Tension Simmers, Jordan Recalls Its Ambassador to Isra A Year of Unforeseen Hits State of the Art: The Fall of the Banner Ad A Dive Into Darkness State of the Art: Fall of the Banner ning: Augmenting Your Password-Protected World Gadgetwise: Wearable Gear and Apps to Make Running and a Lot More Fun Putting the Cart B astain in a Publicity Tug of War After Election, President VEmpowered, McConnell Promises An End to ‘Gridlock’ Outside Groups With Deep Pockets Lift G.O.P. ‘1989’ Intensify Streaming Debate oms With Alex Rodriguez Back Alex Rodriguez Told Federal port Says Healthier, and a Lot More Fun he Cart Before the Art Teenage Clerk Rises From Target to Star Jessica Chastain in a P
  • 41. Best apps of 2014 by Apple
  • 44. The Morning Briefing is the main reason for user retention. 1. READERS News served around our users’ habits.
  • 45. Did the World End? Catching Up While Drinking Coffee End of Day Chilling Indulgent Pauses Alarm Clock by Matt Brooks, Coffee by Matt Brooks, Ice cream, helado by Emilio Enigma, Lollipop by Cezary Lopacinski, Tea by Joe Harrison, Couch by Nathan Thomson, Moon by hunotika, all from The Noun Project.
  • 46. 2. INTEGRATION NYT Now works as it is, but it is an isolated entity. Bringing NYT Now curation to places readers are already: email, social media.
  • 47. 3. VOICE Readers like the voice of the app. And they want more. Finding a balance between building a strong, consistent voice and giving a space for editors to have their own. nytnow
  • 48. Editors are our users, too. Designing a communication channel between editors and readers.
  • 49. 4. PROCESS The stories and the curation are the app. Designers thinking as editors. Editors thinking as designers. DesignerEditorEditorEditorEditorEditorEditorEditorEditorDesignerDesignerDesignerDesignerDesignerDesigner
  • 50. 5. STRATEGY NYT Now challenges The Core. Understanding the relationship between the mothership and new products.
  • 51. Differentiate Products Keep the essence of each. Redundancy? Integrate the Two Bring learnings into the Core. Lost opportunity?
  • 52. A Family of Products Targeted to different audiences, with distinct user experiences and a strong connection.