Delivering custom user experiences for WIRED’s Ad Free product presented a challenge for our current architecture and content management system. By leaning on features exposed by Fastly’s Varnish implementation, WIRED was able to build special site experiences for different users. This is how they solved this problem with the use of edge authentication.

1. Building Custom User
Experiences from the
Edge
Zack Tollman @tollmanz

2. Ad Free WIRED.com

7. https://flic.kr/p/81wbjN https://creativecommons.org/licenses/by/2.0/

8. UUID
Expiration
Status
HMAC

10. X-Logged-In = 1
X-Logged-In = 0

11. Vary on logged-in header

13. https://github.com/fastly/
token-functions

14. https://speakerdeck.com/tollmanz/
building-custom-user-experiences-
from-the-edge/
@tollmanz