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CM




INTRODUCING:
A New Brand of Capitalism
Something has changed

Drop a stone in a bucket and the ripples radiate
out. In a big enough bucket this expansion of
energy seems endless. Until those ripples hit
the edge of the bucket. Then in an instant all that
energy is moving in the exact opposite direction.




                                                      2
Something has changed

We have hit the edges of our bucket, our
ecosystem. What was frugal is now wasteful.
What was once smart is now dumb. What was
once business as usual must become business
as unusual.




                                              3
When the old ways begin to give way to
something yet to be imagined, we have a choice.


Live in the past,
or get down to
the business of
imagining a future.
                                                  4
We believe in commerce
Capitalism is the
most powerful force
on earth and has lifted
billions out of poverty.

But it is in crisis.




                           5
A brief history of power
And each former power goes to work for the new power.


                                                        6
Walmart                      Norway                   Kuwait              Bangladesh   Costa
                                                                                             Rica
                                                                                                     Ghana



          $408B




Even Individual Corporations Rival Nations
Walmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank


                                                                                                             7
Having the world we
want will not come
from “voting” for it.


                        8
9
We started simply enough


To help individuals
understand the power
they have in the everyday
choices they make.

                            10
“   Consumers are the largest
    economic group in the
    economy, affecting and
    affected by almost every
    public and private economic
    decision. Two-thirds of all
    spending in the economy is
    by consumers. But they are
    the only important group in
    the economy who are not
    effectively organized, whose

                             ”
    views are often not heard.
    -John F. Kennedy




                                   11
FearLess 1.0

With that in mind, we set out to create a new
agreement between consumers and corporations.




                                                12
We soon realized we were not alone
Hundreds of creative people began reaching out to get
involved and to make a difference. But in what?




                                                        13
“   Socio-productivity means being
    consistently able to create new
    industries, markets and
    categories, and segments that
    rivals consider “impossible,”
    flabbergasting them because
    they fly squarely in the face of
    industrial-age logic... to create
    markets and industries that
    orthodox capitalism is unable to
    serve... masters of socio-
    productivity -- create ultra-high-
    need-low-cost- economic
    arenas where the least well-off
    are made the most better-off.
                                   ”
                      -Umair Haque




                                         14
We met a very important partner.
Project M. Designers solving social problems with design.


                                                            15
We can't solve problems using the same kind of thinking
we used when we created them.”- Einstein


Thinking wrong



                                                          16
The same kind of thinking ...




                                17
The potential of creative
thinking. A to Shoe.




                            18
CALLING ALL 26-YEAR-OLDS.
       Maximum brain power and
  life experience intersect at 26. 



                                  19
Alabamboo

800,000 acres of new
design thinking




                       20
We came to realize that we can do more than
apply pressure to the current system.



Creative people
must play a part in
inventing the new
capitalism.
                                              21
Our mission:


Design a capitalism
that spreads love
and prosperity to all
stakeholders.
                        22
Can we radically scale?

To create a living
network that unleashes
creativity to solve social
problems. One that
incubates hundreds,
or thousands, of locally
grown and supported
businesses working
together.




                             23
We have come to believe that we can build...


An open-source
living network for
a new brand of
capitalism.
                                               24
A living network that gives creative people:


A chance to design
and prototype the
new capitalism.

                                               25
The next question became:

What components do
we need to build such
a living network, to
foster new forms of
business, and to
ensure their success?




                            26
“A new brand of capitalism.”
We believe our living network
requires 3 main functions:




                       New               New
                     Capitalism        Capitalism
                     Community        Out-cubator


                                FearLess
                                Revolution
                                  Media



                                                    27
New Capitalism Community
Definition: A global network of support
Purpose: Increase reach and impact

Our goal is no less than to spark a global
movement. We aim to build a community
where designers, strategists, vertical
experts, celebs, capital, media, and
anyone else with the credible talent to help
us to launch more new capitalism projects.




                                               28
New Capitalism Out-cubator
Definition: A social venture launch pad
Purpose: To manufacture positive change

Rapid, ground-up business creation. A new
breed of business - built on values the
community holds dear: transparency,
sustainability, accountability. As the network
of businesses grow – branded alike – they will
be able to tackle even larger and more
complex problems through shared data and
best practices.
The Out-cubator process will:
• Start companies
• Buy/rebrand/restructure companies
• Co-brand betas with other companies


                                                 29
FearLess Revolution Media
Definition: Aggregator and Amplifier
Purpose: Inform and ignite positive change

Our expanded blog and web series will be
dedicated to making the community and out-
cubated companies famous. Focusing
beyond the consumer/corporate agreement
to create exposure for the new brand of
capitalism projects. We will be reporting on a
future where fun and profitability come from
making people, society and even future
generations better off.




                                                 30
?   So what is our new capitalist brand?




                                           31
Benefiting people, communities, society, the environment
and future generations is the new advantage in business.


Our new capitalist brand
is about transitioning
from competitive
advantage to
collaborative advantage.
                                                           32
Why a new brand paradigm:

Because while Walmart,
Nike, Starbucks, and
Whole Foods are
unlocking shared value by
collaborating with all
stakeholders, their brands
are still limited by the
legacy of an old design.




                            33
Google




      IBM




 Coca-Cola




    Disney




McDonald’s



             0                     50                      100   150                 200

                                                                       Brand Value




This Matters Because Brands Are Very Valuable
Sources: Interbrand, Yahoo! Finance, numbers in billions USD


                                                                                           34
Lost Value for us all

Today, brand value and
benefit only accrues to
the company. Not to
society. Not to the
environment. Not to
future generations.




                          35
A brand that

             ?      =   isn’t an institution
                        but is instead
                        a living network




Can we do better?

                                               36
A brand that

             ?      =   provides collaborative
                        advantage rather than
                        competitive advantage?




Can we do better?

                                                 37
A brand that can
             ?      =   represent a new
                        capitalist philosophy.




Can we do better?

                                                 38
A brand that

             ?      =   is open to all that
                        agree to the
                        community rules




Can we do better?

                                              39
Design a HUGE
             ?      =   brand for small
                        progressive capitalists




Can we do better?

                                                  40
Introducing COMMON:

Common purpose,
common goals, common
means, and common
values. A common brand
to encompass products,
businesses, and ideas of
the common community.




                           41
A brand that is
=   community designed.
    Community owned.
    Community directed.




                          42
The Common Network
                            Here’s how the process
                            of spinning off hundreds
                            of like-branded
                            companies will work ...
The COMMON   The COMMON
 Community    Out-cubator




       COMMON
        Media




                                                       43
Our Process: COMMON Community




                               Post it to the Community


          “I see a problem.”                              Discussion & Rating




  COMMON MEDIA                                                            OUT-CUBATOR


                                                                                        44
Our Process: COMMON Out-cubator


                              COMMON Capital Can
                              Help the Entrepreneur
                                   Get Started

          Online Discussion                           COMMON __________
           Generates New                               Created to Change
           Business Ideas
                                  $$$$                     the World




COMMON COMMUNITY                                                  COMMON MEDIA


                                                                                 45
Our Process: COMMON Media




                             Foster Community
                                                Inspire the
               Make Famous
                                                Community




 OUT-CUBATOR                                      COMMON COMMUNITY


                                                                     46
How the magic gets multiplied:


The COMMON
community
scales online

                                 47
48
49
50
51
52
A global brand and a huge
    library of brand elements
    Brand awareness far beyond
    that of any startup
    The business development
=   platform of the community
    A pool of best practices and
    wisdom within our businesses
    Experts in multiple fields
    of business
    A community of shared and
    supportive business values
    The buying power of the
    community

                                   53
How else do we manifest the COMMON Community?


At FearLess,
we like lots
of tangibility

                                                54
The COMMON Lab
That little extra boost for the designer/social entrepreneur


                                                               55
CM




     56
Want to play?
          Join the FearLess Force
  http://fearlessrevolution.com/fearless-force/


          Follow @FearLessForce
             http://twitter.com/FearLessForce

            Like FearLess Cottage
  http://www.facebook.com/FearLessCottage




                          Image Credits - http://bit.ly/fbxtPu

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Introducing COMMON

  • 2. Something has changed Drop a stone in a bucket and the ripples radiate out. In a big enough bucket this expansion of energy seems endless. Until those ripples hit the edge of the bucket. Then in an instant all that energy is moving in the exact opposite direction. 2
  • 3. Something has changed We have hit the edges of our bucket, our ecosystem. What was frugal is now wasteful. What was once smart is now dumb. What was once business as usual must become business as unusual. 3
  • 4. When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past, or get down to the business of imagining a future. 4
  • 5. We believe in commerce Capitalism is the most powerful force on earth and has lifted billions out of poverty. But it is in crisis. 5
  • 6. A brief history of power And each former power goes to work for the new power. 6
  • 7. Walmart Norway Kuwait Bangladesh Costa Rica Ghana $408B Even Individual Corporations Rival Nations Walmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank 7
  • 8. Having the world we want will not come from “voting” for it. 8
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  • 10. We started simply enough To help individuals understand the power they have in the everyday choices they make. 10
  • 11. Consumers are the largest economic group in the economy, affecting and affected by almost every public and private economic decision. Two-thirds of all spending in the economy is by consumers. But they are the only important group in the economy who are not effectively organized, whose ” views are often not heard. -John F. Kennedy 11
  • 12. FearLess 1.0 With that in mind, we set out to create a new agreement between consumers and corporations. 12
  • 13. We soon realized we were not alone Hundreds of creative people began reaching out to get involved and to make a difference. But in what? 13
  • 14. Socio-productivity means being consistently able to create new industries, markets and categories, and segments that rivals consider “impossible,” flabbergasting them because they fly squarely in the face of industrial-age logic... to create markets and industries that orthodox capitalism is unable to serve... masters of socio- productivity -- create ultra-high- need-low-cost- economic arenas where the least well-off are made the most better-off. ” -Umair Haque 14
  • 15. We met a very important partner. Project M. Designers solving social problems with design. 15
  • 16. We can't solve problems using the same kind of thinking we used when we created them.”- Einstein Thinking wrong 16
  • 17. The same kind of thinking ... 17
  • 18. The potential of creative thinking. A to Shoe. 18
  • 19. CALLING ALL 26-YEAR-OLDS. Maximum brain power and life experience intersect at 26.  19
  • 20. Alabamboo 800,000 acres of new design thinking 20
  • 21. We came to realize that we can do more than apply pressure to the current system. Creative people must play a part in inventing the new capitalism. 21
  • 22. Our mission: Design a capitalism that spreads love and prosperity to all stakeholders. 22
  • 23. Can we radically scale? To create a living network that unleashes creativity to solve social problems. One that incubates hundreds, or thousands, of locally grown and supported businesses working together. 23
  • 24. We have come to believe that we can build... An open-source living network for a new brand of capitalism. 24
  • 25. A living network that gives creative people: A chance to design and prototype the new capitalism. 25
  • 26. The next question became: What components do we need to build such a living network, to foster new forms of business, and to ensure their success? 26
  • 27. “A new brand of capitalism.” We believe our living network requires 3 main functions: New New Capitalism Capitalism Community Out-cubator FearLess Revolution Media 27
  • 28. New Capitalism Community Definition: A global network of support Purpose: Increase reach and impact Our goal is no less than to spark a global movement. We aim to build a community where designers, strategists, vertical experts, celebs, capital, media, and anyone else with the credible talent to help us to launch more new capitalism projects. 28
  • 29. New Capitalism Out-cubator Definition: A social venture launch pad Purpose: To manufacture positive change Rapid, ground-up business creation. A new breed of business - built on values the community holds dear: transparency, sustainability, accountability. As the network of businesses grow – branded alike – they will be able to tackle even larger and more complex problems through shared data and best practices. The Out-cubator process will: • Start companies • Buy/rebrand/restructure companies • Co-brand betas with other companies 29
  • 30. FearLess Revolution Media Definition: Aggregator and Amplifier Purpose: Inform and ignite positive change Our expanded blog and web series will be dedicated to making the community and out- cubated companies famous. Focusing beyond the consumer/corporate agreement to create exposure for the new brand of capitalism projects. We will be reporting on a future where fun and profitability come from making people, society and even future generations better off. 30
  • 31. ? So what is our new capitalist brand? 31
  • 32. Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. 32
  • 33. Why a new brand paradigm: Because while Walmart, Nike, Starbucks, and Whole Foods are unlocking shared value by collaborating with all stakeholders, their brands are still limited by the legacy of an old design. 33
  • 34. Google IBM Coca-Cola Disney McDonald’s 0 50 100 150 200 Brand Value This Matters Because Brands Are Very Valuable Sources: Interbrand, Yahoo! Finance, numbers in billions USD 34
  • 35. Lost Value for us all Today, brand value and benefit only accrues to the company. Not to society. Not to the environment. Not to future generations. 35
  • 36. A brand that ? = isn’t an institution but is instead a living network Can we do better? 36
  • 37. A brand that ? = provides collaborative advantage rather than competitive advantage? Can we do better? 37
  • 38. A brand that can ? = represent a new capitalist philosophy. Can we do better? 38
  • 39. A brand that ? = is open to all that agree to the community rules Can we do better? 39
  • 40. Design a HUGE ? = brand for small progressive capitalists Can we do better? 40
  • 41. Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community. 41
  • 42. A brand that is = community designed. Community owned. Community directed. 42
  • 43. The Common Network Here’s how the process of spinning off hundreds of like-branded companies will work ... The COMMON The COMMON Community Out-cubator COMMON Media 43
  • 44. Our Process: COMMON Community Post it to the Community “I see a problem.” Discussion & Rating COMMON MEDIA OUT-CUBATOR 44
  • 45. Our Process: COMMON Out-cubator COMMON Capital Can Help the Entrepreneur Get Started Online Discussion COMMON __________ Generates New Created to Change Business Ideas $$$$ the World COMMON COMMUNITY COMMON MEDIA 45
  • 46. Our Process: COMMON Media Foster Community Inspire the Make Famous Community OUT-CUBATOR COMMON COMMUNITY 46
  • 47. How the magic gets multiplied: The COMMON community scales online 47
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  • 53. A global brand and a huge library of brand elements Brand awareness far beyond that of any startup The business development = platform of the community A pool of best practices and wisdom within our businesses Experts in multiple fields of business A community of shared and supportive business values The buying power of the community 53
  • 54. How else do we manifest the COMMON Community? At FearLess, we like lots of tangibility 54
  • 55. The COMMON Lab That little extra boost for the designer/social entrepreneur 55
  • 56. CM 56
  • 57. Want to play? Join the FearLess Force http://fearlessrevolution.com/fearless-force/ Follow @FearLessForce http://twitter.com/FearLessForce Like FearLess Cottage http://www.facebook.com/FearLessCottage Image Credits - http://bit.ly/fbxtPu