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垂直社区的产品改造
                       From DXY1.0 to 2.0
                          Fenng@DXY.com




Monday, June 11, 12
DXY.cn
                      10 Years / 2M Users
                         BBS / Doctors
                         Tech Team:12


Monday, June 11, 12
做的好的都是相似的
                      做的不太好的...各有各的不同
                         也各有各的原因




Monday, June 11, 12
Problem
                      • Products - Too Old
                      • Stability - Bad
                      • Web Page Speed - Slowly
                      • Information Architecture - Mess
                      • UI / UX - Worse
                      • Yes, Team
                      • More ...
Monday, June 11, 12
Phase I

                      • Availability
                        Monitoring System / Stats / Benchmark
                      • Performance Tuning
                      • Team Stability
                      • Ok,目前并不干扰用户

Monday, June 11, 12
社区怎么办?
                      • 推倒重来? 重新写⼀一个? No. Why?
                        避免NIH综合症

                      • 迁移到开源的产品上? No. Why?
                        Discuz!? PHPWind?
                      • 改造? Yes. Modules
                      • 改进? Yes. Functions (用户接受么?)
Monday, June 11, 12
Phase II - IA
                      • 选⼀一个信息维度:URL
                        REST ~ SEO
                      • Code
                        New Developers / Service / API
                      • Data - Analytics
                      • Team Building - Tech + Practise
Monday, June 11, 12
2S

                      • SSO -Single Sign-On
                        Users
                      • Search
                        Data - Realtime




Monday, June 11, 12
垂直社区用户习惯

                      • 记住:用户并非深度互联网用户
                       IE 6 vs. Chrome
                      • 记住:用户并不习惯「改变」
                      • 记住:用户并不理解你的「行话」

Monday, June 11, 12
Phase III

                      • UX 改进
                      • +新功能 / +新特性
                        {多数}用户反复提醒你的东西别忘掉

                      • Team Building - 理念

Monday, June 11, 12
Phase IV

                      • UI / 前端 改进 - 如:首页
                      • SNS 化 - Extend Users Lifetime
                      • 产品延伸: Mobile App
                      • Team: +1

Monday, June 11, 12
DXY.cn
                       12 Years / Platform
                        2.8/3.2M Users
                      SNS + Data + Mobile
                         More Products
                            Team: 40

Monday, June 11, 12
What else?


                      • Security! - 你所不了解的黑暗森林
                      • AntiSpam - 你所不了解的人肉大军


Monday, June 11, 12
持续改进
                      Plan-Do-Check-Adjust
                      SEO / UX / UI / 适应性页面
                                更多...




Monday, June 11, 12
Monday, June 11, 12
Questions/Answers
                              @Fenng
                       BTW, 我们在找 PD ...你懂的




Monday, June 11, 12
参考信息

                      • 软件随想录
                      • Web 信息架构
                      • 白帽子讲 Web 安全
                      •   PDCA image © http://dxy.me/Mvyeei




Monday, June 11, 12

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垂直社区的产品改造

  • 1. 垂直社区的产品改造 From DXY1.0 to 2.0 Fenng@DXY.com Monday, June 11, 12
  • 2. DXY.cn 10 Years / 2M Users BBS / Doctors Tech Team:12 Monday, June 11, 12
  • 3. 做的好的都是相似的 做的不太好的...各有各的不同 也各有各的原因 Monday, June 11, 12
  • 4. Problem • Products - Too Old • Stability - Bad • Web Page Speed - Slowly • Information Architecture - Mess • UI / UX - Worse • Yes, Team • More ... Monday, June 11, 12
  • 5. Phase I • Availability Monitoring System / Stats / Benchmark • Performance Tuning • Team Stability • Ok,目前并不干扰用户 Monday, June 11, 12
  • 6. 社区怎么办? • 推倒重来? 重新写⼀一个? No. Why? 避免NIH综合症 • 迁移到开源的产品上? No. Why? Discuz!? PHPWind? • 改造? Yes. Modules • 改进? Yes. Functions (用户接受么?) Monday, June 11, 12
  • 7. Phase II - IA • 选⼀一个信息维度:URL REST ~ SEO • Code New Developers / Service / API • Data - Analytics • Team Building - Tech + Practise Monday, June 11, 12
  • 8. 2S • SSO -Single Sign-On Users • Search Data - Realtime Monday, June 11, 12
  • 9. 垂直社区用户习惯 • 记住:用户并非深度互联网用户 IE 6 vs. Chrome • 记住:用户并不习惯「改变」 • 记住:用户并不理解你的「行话」 Monday, June 11, 12
  • 10. Phase III • UX 改进 • +新功能 / +新特性 {多数}用户反复提醒你的东西别忘掉 • Team Building - 理念 Monday, June 11, 12
  • 11. Phase IV • UI / 前端 改进 - 如:首页 • SNS 化 - Extend Users Lifetime • 产品延伸: Mobile App • Team: +1 Monday, June 11, 12
  • 12. DXY.cn 12 Years / Platform 2.8/3.2M Users SNS + Data + Mobile More Products Team: 40 Monday, June 11, 12
  • 13. What else? • Security! - 你所不了解的黑暗森林 • AntiSpam - 你所不了解的人肉大军 Monday, June 11, 12
  • 14. 持续改进 Plan-Do-Check-Adjust SEO / UX / UI / 适应性页面 更多... Monday, June 11, 12
  • 16. Questions/Answers @Fenng BTW, 我们在找 PD ...你懂的 Monday, June 11, 12
  • 17. 参考信息 • 软件随想录 • Web 信息架构 • 白帽子讲 Web 安全 • PDCA image © http://dxy.me/Mvyeei Monday, June 11, 12