My talk for people that want to build a sense of community among group of people we ever interact with.

1. #MozCon
Richard Millington • FeverBee
@RichMillington • richard@feverbee.com
HOW TO USE SOCIAL SCIENCE TO
BUILD ADDICTIVE COMMUNITIES

2. 2FeverBee Community Consultancy @RichMillington

3. 3FeverBee Community Consultancy @RichMillington

4. 4FeverBee Community Consultancy @RichMillington
THE BIG, DIRTY, SECRET

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MOST COMMUNITIES ARE A
WASTE OF TIME AND MONEY!

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…UNLESS YOU DEVELOP A
SENSE OF COMMUNITY

7. 7FeverBee Community Consultancy @RichMillington
Carlson et a. (2008)!
Rosenbaum et al. (2005)!
Algeshelmer et al. (2005)!
Holland and baker (2001)!
CUSTOMER RETENTION

8. 8FeverBee Community Consultancy @RichMillington
CUSTOMER ADVOCACY
Henning-Thurau et al. (2004)!
Kim et al. (2008)!
Carlson et al. (2008)!
Mangold et al. (2009)!

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KNOWLEDGE EXCHANGE
Ardichvili (2008) !
Chiu et al. (2006)!
Sharat and Usoro (2003)

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HIGHER PRODUCTIVITY
Price (1985)!
Milliman et al. (1999)!
Burroughs and Ebby (1998)

11. 11FeverBee Community Consultancy @RichMillington
HIGHER EMPLOYEE RETENTION
Klein and D’Aunno (2006)!
White et al. (2010)!
Barnes et al. (1998)

12. HIGHER EMPLOYEE RETENTION
12FeverBee Community Consultancy @RichMillington
Klein and D’Aunno (2006)!
White et al. (2010)!
Barnes et al. (1998)

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HEALTHIER, HAPPIER, WEALTHIER

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WE CAN MAKE ANY
EXISTING GROUP STRONGER

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GROUP MANIPULATOR?

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CREATE A BOUNDARY

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Mensa!
2%!
110,000

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Mensa!
2%!
110,000
Triple Nine !
0.1%!
1,225

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Mensa!
2%!
110,000
Triple Nine !
0.1%!
1,225
Prometheus !
0.003%!
120

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THE TERA SOCIETY!
205 IQ!
0.000000000001%

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THE TERA SOCIETY!
205 IQ!
0.000000000001%
> 0 MEMBERS <!

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PRIVATE MEMBERS’ CLUBS

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APPLE HAS A TOP 100 GROUP

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WORKS ONLINE TOO!

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CREATE AN INSIDER GROUP

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DEMOGRAPHICS HABITS PSYCHOGRAPHICS

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DEMOGRAPHICS HABITS PSYCHOGRAPHICS
PICK TWO QUALIFIERS

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DEMOGRAPHICS HABITS PSYCHOGRAPHICS
A COMMUNITY FOR {X} WHO {Y}

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BEGIN WITH FRIENDS
15

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INTRODUCE RITUALS

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INTRODUCE RITUALS

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NOT PAINFUL ONES!

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HAVE A ‘PLACE’

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PERHAPS ONLINE?

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CREATE A SHARED NARRATIVE

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SHARED EMOTIONAL CONNECTION

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SHARE UNIQUE EXPERIENCES

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FIND SMALL VICTORIES

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PROVOKE VULNERABILITY

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INITIATE DEEPER DISCUSSIONS

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ENCOURAGE SELF-DISCLOSURE

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ENCOURAGE SELF-DISCLOSURE

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STEAL POPULAR DISCUSSIONS

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POWER AND INFLUENCE

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ASK YOUR MEMBERS ABOUT !
THEIR EXPERIENCE & EXPERTISE

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CREATE OPPORTUNITIES TO BE
SEEN POSITIVELY BY PEERS

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59. 59FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

60. 60FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

61. 61FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

62. 62FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

63. 63FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

64. 64FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise

65. 65FeverBee Community Consultancy @RichMillington
CREATE A SENSE OF COMMUNITY
AMONG YOUR AUDIENCE

66. #MozCon
Richard Millington • FeverBee
@RichMillington • richard@feverbee.com
www.feverbee.com
course.feverbee.com