Panel: Monetisation Experts Q&A A group of industry experts tackle the key questions relating to monetisation practice.

1. Re-Enagement Advertising:
A Dummies’ Guide
Spencer Scott
Chief Revenue Officer
Pocket Gamer Connects – April 16-17, 2015

2. 2
1,000 clients - 41 of the top 50 grossing apps of 2014 – 4B downloads

3. The ability to target a group of users who have:
- Previously visited your app or mobile website
- Meet some set of parameters
(i.e. registered but haven’t purchased)
What Is Retargeting?
3

4. Running retargeting as a complement to UA can drive
incremental gains in:
- Revenue
- Registrations
- Purchasers
Driving Amplified Results
For one mobile game company working with Fiksu, every $1 invested in retargeting resulted
in an incremental $4 in sales.
4

5. When Can You Use
Retargeting?

6. • Keep your brand relevant
• Prevent users from abandoning the app or
going to competitors
Goal:
Prevent App Abandonment
6

7. Create custom campaigns focused on
driving incremental:
• Opens
• Registrations
• Purchases
• And more!
Goal:
Drive Incremental Actions
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8. • Tell users about recent improvements
to your app
• Showcase your new product line to get users
excited and coming back to your app
Goal:
Promote New Features
& Products
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9. Key Components of
Retargeting

10. A segment is a group of your current users that share some set
of similar characteristics
Segmentation
History of purchasing – but not in the last 30 days
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11. Targeted Creative
Customized messages and images
shown to each of your particular
segments:
• Maximize relevance of ads users see
• Improve ad performance
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12. Search for current users across the
mobile ecosystem
Reach
12
RTB

13. Case Study

14. • As a golfing app, Golfshot’s business
is seasonal.
• Retargeting enabled Golfshot to
successfully reactivate users at the start of
the golf season at a fraction of the cost to
acquire a new user
Golfshot: Golf GPS
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15. How Fiksu Can Help

16. • ROI
• Reach
• Manage across sources
• Simple, fast implementation
Fiksu Retargeting
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17. Want to talk?
oclark@fiksu.com
www.fiksu.com
@fiksu @3I770
Thank You!
Learn more: fiksu.com/ebooks
Download our new Retargeting
ebook today!