Consumer and adjacent industries influence to medical wearables presentation slides

1. ANNINA VERKKOMÄKI 10/09/2015
CONSUMER AT
THE CENTERCONSUMER AND ADJACENT
INDUSTRIES INFLUENCE TO
MEDICAL WEARABLES.

2. TO WHOM
WE DESIGN TO.

3. THE BIGGEST CONSUMER
GENERATION IN THE WORLD?

4. CONSUMER GENERATIONS:
MILLENIALS.
BORN: 1980 AND 2000.
GENERATION Z.
BORN: MID OR LATE 1990S / MID 2000S TO THE PRESENT DAY.
BABYBOOMERS.
BORN: 1946-1954
GENERATION JONES.
BORN: 1955-1965
GENERATION X.
BORN: 1966-1976

5. MILLENIALS.
BORN BETWEEN 1980 AND 2000 / 71 MILLION.
SPENDING POWER $170 BILLION (£102 BILLION) PER YEAR.
EARLY ADOPTERS OF A NEW TECHNOLOGY.
LEAD THE CONSUMER PACK, INFLUENCING PARENTS, FRIENDS AND CHILDREN
WHEN IT COMES TO WHAT DEVICE TO BUY.

6. MILLENIALS IN CHINA.

7. CHINESE YOUNG GENERATION
AESTHETIC PREFERENCE SHIFT.
YOUNGER GENERATION HAVE FUNDAMENTALLY LESS
MATERIALISTIC VALUES.

8. 01 KAIKADO
AUTHENTIC STORIES
AND MATERIALS HIGH
QUALITY IS EXTREMELY
IMPORTANT.

9. OF CHINESE SHOPPERS ARE
LIKELY TO CONSIDER
WHETHER A PRODUCT IS FAIR
TRADE, ENVIRONMENTALLY
FRIENDLY OR DONATES A
PORTION OF PROCEEDS TO
CHARITY WHEN BUYING.
MASTERCARD, APRIL 2015
74%
01 MUJI RECYCLING

10. COMPARED TO USA FIGURES:
32% LIKELY TO BUY A FITNESS MONITOR
27% LIKELY TO BUY A SMARTWATCH
IN THE NEXT FIVE YEARS.
ACCENTURE 2015
DIGITAL CONSUMER SURVEY
67%
73%
LIKELY TO BUY A FITNESS MONITOR.
LIKELY TO BUY A SMARTWATCH.

11. CHINESE BRANDS
Xiaomi Mi Band
Hypoallergic, activity and sleep
tracking, alerts
Ticwatch
Chinese language voice recognition
Lenovo Vibe Band
Fitness band
UWatch U10
Sleep and activity tracking, compass,
phone calls
ZGPax s29
Mobile phone features
iMacwear M7
Watch phone
WeLoop Tommy
Activity tracking, vibrating alerts
Inwatch pi
Activity and sleep tracking, alerts
No.1 Sun S2
Sports monitoring, alerts, music
100€
40€

12. WHAT DO THEY
ASPIRE TO.

13. RELEVANCE
MATURITY MASS MARKET.ADOPTED BY
LEADING EDGE
CONSUMERS.
AWARENESS.
DISSEMINATIONEXPOSUREDEBATERISE
EXPOSUREDEPATERISE
CONSUMER ADOPTION.

14. 01 APPLE IPOD
02 VOLSWAGEN
03 NOKIA E-71, FIRST WHITE SMARTPHONE
04 SONY CYBERSHOT
05 APPLE IPHONE
06 WATCH BENCHMARKING 2012
07 SMART PHONE BENCHMARKING 2014
08 WHITE CARS BEST SELLERS IN 2014
‘03 ‘05 ‘07 ‘08 ‘09 ‘11 ‘12 ‘14 ‘15

15. 01 MINIMALLY MINIMAL BLOGSPOT
MILLENNIALS SEE THE RICHNESS IN THE STORY-
TELLING, OF HAVING AN EXPERIENCE, RATHER
THAN BUYING AN EXPENSIVE ITEM.
THEY DEMAND TO KNOW THE ORIGIN OF THE
PRODUCTS AND THE HUMAN TOUCH THAT GOES
INTO MAKING IT. THE SENSE OF WORTH COMES
FROM A DEEP UNDERSTANDING OF THE LONG
JOURNEY AND DESIGN PROCESS THAT LED TO THE
PRODUCT’S FINAL STATE.
TRANSPARENT SUPPLY CHAINS AND ETHICAL
SOURCING ARE KEY CONCERNS FOR MILLENNIALS
IN EUROPE, US AND CHINA.
THEY WANT VALUE
WITH VALUES.

16. AS TECHNOLOGY
INFILTRATES EVERY
ASPECT OF OUR LIVES
PEOPLE ARE LOOKING
FOR PRODUCTS AND
INTERFACES THAT FEEL
LESS ROBOTIC AND
MORE HUMAN.
01 POLAROID SNAP 02 NEW MOTO 360 03 AETHER CONE SPEAKER 04 NEST THERMOMETER
05 B&0 NORDIC SKY 06 LUMIA 935
07 SONY 08 NEST SPEAKER 09 AETHER 10 APPLE WATCH 11 VIFA HELSINKI SPEAKER

17. 01 MIHEALTH BLOOD QLUCOSE DEVICE
CHANGING
CONVENTIONS
IS THE KEYWORD
WHEN IT COMES
TO THE OUTLOOK
OF THE MEDICAL
DEVICES.
02 LUNAR THERMOMETER
03 AUM CARDIOVASCULAR,
ELECTRONIC STETHOSCOPE
04 ASTHMA WELLNESS KIT 05 BLOOD PRESSURE MONITORING DEVICE 06 PILLPACK FULL SERVICE PHARMACY

18. 01 PERSONALIZED APPLE MACBOOK
LOOK AHEAD FOR
MORE PERSONALIZED
CONSUMER-LED
FUTURE.

19. SMART
PHONES:
PROJECT ARA.
DESIGNED EXCLUSIVELY
FOR 6 BILLION PEOPLE.
01 GOOGLE ARA / PHONEBLOCKS DAVE HAKKENS

20. 01 APPLE IWATCH STAINLESS STEEL VARIANT
THE ONLY WAY TO GET ONE
COMPANY´S PRODUCT ONTO
DIFFERENT PEOPLE´S WRIST IS
TO OFFER OPTIONS
- SIZE, MATERIALS, BANDS
FOR A WIDE RANGE OF TASTES
AND BUDGETS.
SMART
WATCHES:
PERSONALIZATION

21. LONGER NOSE PADS.
REDUCED FRAME CURVATURE.
NARROWED NOSE BRIDGE.
EYEWARE:
ASIAN FIT.
01 COVRY SUNWEAR
CURVY ELEVATED FIT
STANDARD FIT

22. 01 TESLA MODEL S
AUTOMOTIVES:
MACHINE LEARNING.
EXCEED EXPECTATIONS WITH
PRE-EMPTIVE SERVICES.

23. HOW.

24. MEDICAL WEARABLES HAVE EVEN
MORE NEED TO BE STYLISH THAN
SMARTWATCHES; OTHERWISE,
CONSUMERS SIMPLY WOULD NOT
WEAR IT. MATTEO LAI, CEO EMPATICA
‘‘
01 EMPATICA WEARABLE FOR ACTIVITY, STRESS AND SEIZURE TRACKING

25. 01 CUE LETS USERS PERFORM MEDICAL DIAGNOSTICS AT HOME
RISHI MACHANDA,
HEALTH BEGINS
WE NEED TO IMPROVE
HEALTH WHERE IT
BEGINS - NOT IN A
DOCTORS OFFICE -
BUT WHERE WE LIVE,
WORK, EAT, SLEEP,
LEARN AND PLAY.
‘‘

26. TOM X LEE, MD
FOUNDER & CEO
ONE MEDICAL GROUP
HEALTHCARE IS WAY
BEHIND OTHER
INDUSTRIES WHEN IT
COMES TO BEING
CONSUMER-ORIENTED.
01 AWAIR INDOOR AIR MONITOR CONNECTS WITH SMART DEVICES, AUTOMATICALLY INTEGRATING WITH PRODUCTS
INCLUDING PHILIPS HUE LIGHTBULBS AND THE MISFIT SHINE. PLANS TO INTEGRATE WITH NEST AND IFTTT IN THE
NEAR FUTURE.
‘‘

27. TWO BACKGROUNDS
BETTER THAN ONE.MASTERING THE CO-OPERATIVE NETWORK
IS THE FUTURE.
01 STUDIO GLITHERO

28. GENERALLY WHEN WE THINK OF
HEALTH, WE THINK OF
MEDICAL PROFESSIONALS
BECAUSE THAT’S TYPICALLY
HOW PEOPLE ARE TREATED.
BUT IN ORDER TO PREVENT
ILLNESSES, THEN YOU HAVE
TO GET AHEAD OF THE CURVE,
WHICH COULD LOOK LIKE A
TOTALLY DIFFERENT SKILL SET
THAN A DOCTOR.
BARBARA BUSH
GLOBAL HEALTH CORPS
‘‘

29. SMART MATERIALS ARE HELPING PRODUCTS TO LAST THE ENTIRE LIFECYCLE.
TYPICAL EXAMPLES ARE FUNCTIONAL COATINGS FOR SELF-CLEANING, ANTI-STATIC,
ANTI-REFLECTIVE, HYDROPHOBIC AND ANTI-BACTERIAL.
BY THESE MATERIAL INNOVATIONS, CONSUMERS ARE EXPERIENCING A NEW MATERIAL SCIENCE.
01 3D PRINTED CAST
SMART IS THE NEW
BLACK IN MATERIALS.

30. THE LIFE
SAVING
DOT.
MOST WOMEN IN INDIAN VILLAGES CANNOT AFFORD
IODINE THAT PREVENTS COMPLICATIONS AT BIRTH AND
OTHER HEALTH ISSUES. THE IDEA TO CONVERT BINDIS INTO
IODINE PATCHES CAN BE REVOLUTIONARY.
01 3THE LIFE SAVING DOT TESTING THE BINDIS ON WOMEN IN RURAL
PARTS OF THE WEST INDIAN STATE OF MAHARASHTRA.

31. USING PAPER FUSED WITH SOAP,
PEOPLE CAN PROTECT THEMSELVES
FROM THE GERMS IN THE SRI LANKA’S
BUSIEST PUBLIC TRANSPORTATION.
ASIRI GROUP HOSPITALS
SRI LANKA
SOAP BUS TICKET.
01 ASIRI GROUP HOSPITALS SOAP BUS TICKET, SRI LANKA

32. 01 UNIVERSITY OF TOKYO FUNCTIONAL INK MADE OF SILVER FLAKES, ORGANIC SOLVENT,
FLUORINE RUBBER AND FLUORINE SURFACTANT
A NEW FUNCTIONAL INK THAT
CAN BE HIGHLY CONDUCTIVE
EVEN WHEN STRETCHED TO
THE EXTREME. TAKAO SOMEYA
UNIVERSITY OF TOKYO
JUNE 25, 2015
STRETCHABLE
SENSORS.

33. HOW:
1 USER CENTRIC
2 QUALITY MATERIALS
3 MAKE IT DESIRABLE

34. THANK YOU.