Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Year End Giving
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Join Jeremy Haselwood as he presents Survivor: Fundraising Mountain. The digital fundraising landscape is riddled with traps, wild animals, and random elements. This webinar will explore digital strategies, tactics, and tips to survive year-end giving. Make it through the important holiday season and set your organization up for fundraising success into the next year. Come January 1, will your strategy get you voted off Fundraising Mountain? In other words, will donors give to another organizations instead of yours? Don't let that happen. Find out how your organization can acquire and cultivate more passionate donors and finish this year strong.
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Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Year End Giving
- 1. SURVIVOR FUNDRAISING MOUNTAIN photo by AlphaTangoBravo / Adam Baker
- 2. SURVIVOR FUNDRAISING MOUNTAIN by glenn Introduction Strategies Tactics Traps Now What? #FGWebinar
- 3. Partnerships with more than 1,400 nonprofits in North America Raised $4 billion 200 associates nationwide We help clients improve results by building passionate and loyal donors. We do that through better messaging, digital integration, and multi-channel fundraising strategies by glenn 3 #FGWebinar
- 4. SURVIVOR FUNDRAISING MOUNTAIN Adventure Awaits.... by glenn #FGWebinar 4
- 6. strat-e-gy: noun. a careful plan or method for achieving a particular goal usually for a long period of time photo by paulhami 6 #FGWebinar
- 7. Strategy at 10,000 Feet See the big picture Identify overall goals Ask: What will you do that will set you up for sustainable success? photo by paulhami 7 #FGWebinar
- 8. Strategy is NOT... Email Facebook SEM Retargeting Content Etc... photo by paulhami 8 #FGWebinar
- 10. Prepare for Fundraising Mountain External: Identify your donors Identify potential donors Identify trends Internal: Identify clear roles Establish KPIs Document photo by Al_HikesAZ 10 #FGWebinar
- 11. TACTICS photo by neil alejandro 11
- 13. Campaigns: Giving Tuesday Holiday Appeals Year End Appeals photo by stanchow 13 #FGWebinar
- 14. Tactical List: Email Mobile Giving Social Media Retargeting Website Donation Pages Integration photo by stanchow 14 #FGWebinar
- 15. Start the trek! FUNDRAISING MOUNTAIN photo by moroccan_spirit 15 Less Risk More Risk
- 16. Less Risk Email Home Website Banners Social Media Search Marketing Considerations: Content Frequency Segmentation Acknowledgement photo by JefferyTurner 16 #FGWebinar
- 17. Pros: Battle Tested Historical Data Expected Cons: Money Left on the Table Limited Reach Ignore Donor Prefs photo by JefferyTurner 17 #FGWebinar
- 18. More Risk Mobile Giving Retargeting & Display Content Marketing Considerations: Content Learning Curve Segmentation Revenue Tracking photo by Rich Moffitt 18 #FGWebinar
- 19. Pros: Omni-Channel Presence Early Mover Advantage Campaign Reinforcement Cons: Time Less Historical Data Higher Entry Barrier Tricky Tracking photo by Rich Moffitt 19 #FGWebinar
- 20. Holiday Appeals Start Early Holidays to Cultivate and Convert Peer to Peer Reinforce Campaign Across Channels photo by subflux 20 #FGWebinar
- 21. December 31 FUNDRAISING MOUNTAIN Send or #Fail Test for Frequency Express Urgency Mention Tax Break photo by www.metaphoricalplatypus.com 21 #FGWebinar
- 23. Trap 1: Ignoring Data Daily Time Spent Online By Age: 50-61: 5 hours, 42 minutes 62-75: 4 hours, 36 minutes 39% used mobile devices to access digital content Source: McAfee, “Fifty Plus Booms Online,” 2013 photo by benedict.adam 23 #FGWebinar
- 24. Preferred Nonprofit Communication Channel Mix (Ages 18-29) 5% 7% 6% 14% Email Mail Social Network Telephone Text Message Other 47% TM 22% photo by benedict.adam Source: DonorGraphics, 2013 24 #FGWebinar
- 25. Preferred Nonprofit Communication Channel Mix (Ages 65+) 1% 6% 4% 1% Email Mail Social Network Telephone Text Message Other 31% 57% photo by benedict.adam TM Source: DonorGraphics, 2013 25 #FGWebinar
- 26. Trap 2: No “And Then What” Thinking Send Email Get Facebook Likes Get More Donors Create Memes photo by _rockinfree Ok..and then what? 26 #FGWebinar
- 27. Trap 3: Tactics that Don’t Support Strategy Photo by Michael Hodge 27 #FGWebinar
- 28. Trap 3: Tactics that Don’t Support Strategy Example: A strategy to acquire more mobile donors, but no mobile optimized website or donation page Photo by Michael Hodge 28 #FGWebinar
- 29. photo by Smabs Sputzer 29 #FGWebinar
- 30. Keep to Strategy, Change Tactics photo by Smabs Sputzer 30 #FGWebinar
- 31. NOW WHAT? photo by mckaysavage 31
- 32. The End is Really the Beginning! photo by Paxson Woelber 32 #FGWebinar
- 33. Continue Relationship Converting to Sustainers Get Ready for Next Year Create 12, 24, and 36 Month Plans photo by akunamatata 33 #FGWebinar
- 34. Look at Where You’ve Been Celebrate Your Success Learn Document (because people change jobs) photo by jonathanpercy 34 #FGWebinar
- 36. SURVIVOR FUNDRAISING MOUNTAIN www.FirstGiving.com @FirstGiving www.Grizzard.com @GrizzardComm Jeremy Haselwood @JeremyHaselwood 36 Images used in presentation are authorized under creative commons of the credited Flickr users.