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How to Inspire Action and Social Change through   Video Storytelling!  Presented by Rob Wu, CauseVox and Annie Escobar of ...
How this webinar works•  A link to the slides and a recording will be sent   after the webinar•  If you’d like to ask a qu...
Who is FirstGiving
Online Fundraising SolutionsPeer-to-Peer Fundraising Pages   and Event Registrations                                      ...
About the Presenters! Rob Wu, !     Annie Escobar,CauseVox!     ListenIn Pictures !
Download the free e-book    and worksheet: www.startstorytelling.com
Storytelling has been democratized.
Your job is to catalyze youraudience to be story-sharers.
Why Video for Storytelling?
3 Most Common Mistakes Non-Profits         Make With Video: 1. Eagerness Without Intentionality          2. Program Trap  ...
Create a plan that is oriented towards your goals.Solving Problem 1: EagernessWithout Intentionality
Step 1: Examine Motivationand Resources
Who is your target audience?What is your vision?What makes you different?What is your personality?Step 2: Build the Founda...
Step 3: Develop the Core Message
Step 4: Refine the Story1. Brainstorm a story that willcommunicate core message2. Define protagonist and thetrain3. Confir...
Will this video be meaningful to our supporters?Is this content sharable?Step 5: Check Back In
Fundraising | Advocacy | EngagementStep 6: Set Goals
decide       Budget | Outsourcing | TimelineStep 7: Logistics
Problem 2: The Program Trap   Solution: Tell Compelling Stories
Tell stories that are SHARABLE.
Powerful Non-profit Video GenresWhat videos work?
Its not what you do, but why you do it.Impact Stories
What vision unites your supporters?What inspires them to take action?Movement Portraits
What kind of world do you want to create?What is unique about how are you makingthat happen?Theory of Change.Vision Video
What is the experience of the people whoare affected by your issue?Advocacy Film
What big/achievable goal are you trying toachieve & why does your supportersactions matter?Campaign Launch Film
Tell impact stories and create a campaign.Microsites/Online Annual Reports
Its all about vision and impact.Ingredients of videos that inspire
Focus on one individual.Ingredients of videos that inspire
Simple.Unexpected.Credible.Concrete.Emotional.Story.Made to Stick
Tell anecdotes thatdemonstrate transformation.
Make your organization    a movement.    We all want to belong.
3 plots proven to inspire
A protagonist succeeds against an enemy.Challenge plot
People develop a connection over a divide.Connection plot
Someone makes a breakthrough.Creativity Plot
Metrics Study: Campaign & Video!Total Raised:$1,203,072  Average Raised: $80,205     Sampled 15 successful online fundrais...
Metrics Study: Campaign & Video!           90 %           of campaigns used video
Metrics Study: Campaign & Video!       Campaign that     raised the least did       not use a video
Metrics Study: Campaign & Video!      Top 3 highest   grossing campaigns   told impact stories.
Metrics Study: Campaign & Video!         121           seconds         average length of video
http://stovesforhaiti.causevox.com
www.restorenyc.org
www.doitinadress.com
What else has to happen?!-     Social tools-     Campaign toolkits-     Boilerplate text-     Coaching
Download the free e-book    and worksheet: www.startstorytelling.com
Continue the conversation.         @ListenInPict  Facebook.com/ListenInPictures          @causevox     Facebook.com/causevox
"    Thank you!             !        !        !    Questions?!
Be a part of the FirstGiving Community      Facebook: facebook.com/firstgiving            Twitter: @firstgiving          O...
Interested in learning more         about FirstGiving?Contact our Online Fundraising Consultants:        Email: sales@firs...
How to Inspire Action and Social Change through Video Storytelling
How to Inspire Action and Social Change through Video Storytelling
How to Inspire Action and Social Change through Video Storytelling
How to Inspire Action and Social Change through Video Storytelling
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How to Inspire Action and Social Change through Video Storytelling

  1. 1. How to Inspire Action and Social Change through Video Storytelling! Presented by Rob Wu, CauseVox and Annie Escobar of ListenIn Pictures!
  2. 2. How this webinar works•  A link to the slides and a recording will be sent after the webinar•  If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen•  Tweet about this webinar using the hashtag #fgwebinar
  3. 3. Who is FirstGiving
  4. 4. Online Fundraising SolutionsPeer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  5. 5. About the Presenters! Rob Wu, ! Annie Escobar,CauseVox! ListenIn Pictures !
  6. 6. Download the free e-book and worksheet: www.startstorytelling.com
  7. 7. Storytelling has been democratized.
  8. 8. Your job is to catalyze youraudience to be story-sharers.
  9. 9. Why Video for Storytelling?
  10. 10. 3 Most Common Mistakes Non-Profits Make With Video: 1. Eagerness Without Intentionality 2. Program Trap 3. Lack of a Distribution Strategy
  11. 11. Create a plan that is oriented towards your goals.Solving Problem 1: EagernessWithout Intentionality
  12. 12. Step 1: Examine Motivationand Resources
  13. 13. Who is your target audience?What is your vision?What makes you different?What is your personality?Step 2: Build the Foundation
  14. 14. Step 3: Develop the Core Message
  15. 15. Step 4: Refine the Story1. Brainstorm a story that willcommunicate core message2. Define protagonist and thetrain3. Confirm visual approach4. Develop the story structure
  16. 16. Will this video be meaningful to our supporters?Is this content sharable?Step 5: Check Back In
  17. 17. Fundraising | Advocacy | EngagementStep 6: Set Goals
  18. 18. decide Budget | Outsourcing | TimelineStep 7: Logistics
  19. 19. Problem 2: The Program Trap Solution: Tell Compelling Stories
  20. 20. Tell stories that are SHARABLE.
  21. 21. Powerful Non-profit Video GenresWhat videos work?
  22. 22. Its not what you do, but why you do it.Impact Stories
  23. 23. What vision unites your supporters?What inspires them to take action?Movement Portraits
  24. 24. What kind of world do you want to create?What is unique about how are you makingthat happen?Theory of Change.Vision Video
  25. 25. What is the experience of the people whoare affected by your issue?Advocacy Film
  26. 26. What big/achievable goal are you trying toachieve & why does your supportersactions matter?Campaign Launch Film
  27. 27. Tell impact stories and create a campaign.Microsites/Online Annual Reports
  28. 28. Its all about vision and impact.Ingredients of videos that inspire
  29. 29. Focus on one individual.Ingredients of videos that inspire
  30. 30. Simple.Unexpected.Credible.Concrete.Emotional.Story.Made to Stick
  31. 31. Tell anecdotes thatdemonstrate transformation.
  32. 32. Make your organization a movement. We all want to belong.
  33. 33. 3 plots proven to inspire
  34. 34. A protagonist succeeds against an enemy.Challenge plot
  35. 35. People develop a connection over a divide.Connection plot
  36. 36. Someone makes a breakthrough.Creativity Plot
  37. 37. Metrics Study: Campaign & Video!Total Raised:$1,203,072 Average Raised: $80,205 Sampled 15 successful online fundraising campaigns
  38. 38. Metrics Study: Campaign & Video! 90 % of campaigns used video
  39. 39. Metrics Study: Campaign & Video! Campaign that raised the least did not use a video
  40. 40. Metrics Study: Campaign & Video! Top 3 highest grossing campaigns told impact stories.
  41. 41. Metrics Study: Campaign & Video! 121 seconds average length of video
  42. 42. http://stovesforhaiti.causevox.com
  43. 43. www.restorenyc.org
  44. 44. www.doitinadress.com
  45. 45. What else has to happen?!-  Social tools-  Campaign toolkits-  Boilerplate text-  Coaching
  46. 46. Download the free e-book and worksheet: www.startstorytelling.com
  47. 47. Continue the conversation. @ListenInPict Facebook.com/ListenInPictures @causevox Facebook.com/causevox
  48. 48. " Thank you! ! ! ! Questions?!
  49. 49. Be a part of the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: http://blog.firstgiving.com
  50. 50. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants: Email: sales@firstgiving.com Telephone: 617-542-0010 x 4
  • kenhfisher

    Jun. 13, 2012

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