This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.

1. HOW TO MAXIMIZE
Flint Group

2. LinkedIn 101
Basics and best practices

3. Why is LinkedIn important?
• Every second 2 new members join LinkedIn
• 40% of people on LinkedIn check the network daily
LinkedIn Facebook
Job Views
44,000 submitted daily 5.7x higher

4. Make your profile complete
People want to engage with humans, not resumes
• Headline – who are you? (the short & sweet version)
• Summary – tell your story
• Work experience & projects – what have you done?
• Skills – what can you do?
• Education – what training qualifies you?
• Organizations– how are you involved?
• Honors & awards– what have you exceeded in?

5. Profile photo:
400 X 400
Custom URL
Background
photo:
1400 X 425
Recent activity

6. Connect your SlideShare
account
• Showcase projects, ideas, research and more
• Upload SlideShare presentations to your LinkedIn profile

7. Follow companies
• Stay informed from
industry thought leaders
• Build relationships with
companies you’d like to
work for
• Keep tabs on your
current company’s
competitors

8. Share interesting content
• Demonstrate your knowledge and expertise
– industry news
– trends
– case studies
– business updates
• Share links to interesting articles and blog posts that
your connections will find valuable
• Publish your own articles using LinkedIn’s publishing
feature
• Check LinkedIn’s online magazine “Pulse” for inspiration

9. …and make it visual
• SlideShare
• Video
• Pictures
• PDFs

10. Growing your network
347 million professionals at your
fingertips

11. Invite people to connect
• Import your email contacts
• Browse “people you may
know”
• Find the exact person you’re
looking for with advanced
search
• Don’t invite people you
haven’t met in person to
connect on LinkedIn

12. Connect + invite
Change the automated text: Explain how you
know them and give them a reason to
connect with you.

13. Recommend others and interact
• Be genuine - customize each recommendation and call
out specific experiences
• Make introductions
• Endorse other people’s skills
• Get recommended in return

14. Join and start groups
• 200 conversations take
place every minute in
LinkedIn groups
• Find like-minded people and:
– join conversations
– answer questions
– be helpful
– share interesting third-party
articles

15. Know what’s working
• Who’s viewing your profile?
• How are people finding you?
• How do you compare to other professionals?

16. Go Premium

17. Go Premium
• See who’s viewed your profile in the last 90 days
• Contact anyone on LinkedIn through InMail
• Find the right people faster with Premium search filters
• Let everyone see your full profile

18. LinkedIn for business
A tool for recruitment and
new business

19. LinkedIn company pages
• Logo – help people recognize your brand
• Company description – where has your company been
and where is it going?
• Company size – how many employees do you have?
• Industry – what type of work does your company do?
• Location – where are you based?
• Specialties – what is your company really good at?

20. Profile photo:
100 X 60
Employees
Cover photo:
646 X 220
Affiliated
company pages
Company
updates

21. Tell, don’t sell
No one wants to listen to a sales pitch – you’ll quickly
be tuned out
• What’s important to your audience?
– What are their challenges? Aspirations? Goals?
– Provide helpful information that serves these needs & positions
you as the go-to resource
• It’s important to build trust
– Provide relevant, useful information – you’ll be top of mind when
they need a solution for their next problem or challenge

22. LinkedIn job postings
• Relevant, personalized
and targeted
• Sponsor your posting
for enhanced visibility
• Support with outposts

23. LinkedIn job postings - outposts
Facebook
Twitter
LinkedIn

24. LinkedIn ads
• Grow your LinkedIn following
• Promote company news, events,
products, job openings, etc.
Sponsored content
Ads

25. Measurement
• Discover what type of content resonates with your
followers
• Compare yourself to competitors
• Analyze your audience

26. Measurement

27. Questions?
linkedin.com/company/the-flint-group-of-agencies
socialteam@flint-group.com
@flintgroup