Parents of children under 24 months old are quite confident that they are feeding them an age-appropriate and nutritious diet—admitting, in fact, that their children’s diets are more nutritious than their own. But a new survey by the International Food Information Council (IFIC) Foundation also reveals parents’ underlying concerns around issues like what foods to introduce into their kids’ diets and when.

1. Exposure
to variety of
tastes/flavors
42%
Enjoys
eating
39%
Nutrition
62%
53%
47%
30%
53%
Pediatrician
Mother/mother-in-law
Other family
members
55%
Choking
hazards
38%
Allergic
reactions
0-24
months
BIRTH TO 24 MONTHS:
PARENTS’ ATTITUDES & HABITS
International Food Information Council (IFIC) Foundation study
Parent Concerns
Top Source
of Information
Top Reasons For Not
Following Advice
Top Factors Impacting
Purchasing Habits
Expectations vs. Reality
Child’s
eating
habits
Disagree
w/advice
24%
When to
introduce
21%
What to
introduce
Parent Satisfaction
with nutrition information
when introducing solid
foods to their children
42%
Parents of children
0-24 months
Very
satisfied
77%
Expected to
introduce
Actually did
Baby
Food
12+ Months 18 Months 18+ Months
Cheese Yogurt
20%
17%
24%
10%
6%
5%
@Foodinsight / @FACTSfollowers@foodinsight FoodInsight.org
www.foodinsight.org/BirthTo24
Gaps exist between when parents expect to introduce certain
foods, and when they actually do