Knowing how much digital marketing costs can vary widely in any particular industry, though like most things, prices are higher for additional services. Most digital marketing consultants and agencies use one of three common payment models: monthly retainer contracts, project-based fees, or hourly rates. According to a nonscientific survey done by Digital Marketing Consultant Alexandra Tachalova, the cost of digital marketing may include a monthly-retainer contract fee. This typically ranges between $1,000-$3,000 in the U.S., and larger agencies will offer more services for higher prices[1]. Freelancers (from 16 different countries) will typically charge monthly retainer contract fees from $251, project-based fees from $5,000, and hourly rates between $50-$100. Another informal survey done by SEOmoz found that project-pricing is very popular in the digital marketing industry, and prices per project tend to range from $1,000-$7,500.[2] The survey also found that the most common price brackets for monthly retainer pricing range between $251-$500/month (13.8% of total responders) and $2,501-$5,000/month (11.3% or responders). With these figures it is difficult to provide a conclusive answer to how much digital marketing costs. It is important to keep in mind that each digital marketing agency or consultant offers varying combinations and degrees of services. Digital marketing encompasses many different aspects such as: search engine optimization (SEO), social media, content marketing, pay-per-click (PPC) advertising, email marketing campaigns, web design, web analytics, RSS, and much more. Digital marketing consultants offer valuable insights into one or more of these different marketing tactics, but marketing agencies have greater capabilities to offer even greater combinations of services. Even when there are questions as to the total costs of digital marketing services, it is important to understand how whatever the cost, there is always a return on investment (ROI). Today it is much easier for marketers to measure the impact of campaigns, so it should be relatively easy for a digital marketing agency to provide projected figures to assist in the decision making. And it is always an option to create the company budget based solely on the core digital marketing services that are needed. [1] https://www.entrepreneur.com/article/252933 [2] https://moz.com/blog/seo-pricing-costs-of-services http://www.foreignstaffing.com/blog/how-much-does-digital-marketing-cost

1. The costs of digital marketing vary widely in the industry, though like most things, prices
are higher for additional services. Most digital marketing consultants and agencies use
one of three common payment models: monthly retainer contracts, project-based fees,
or hourly rates.
According to a nonscientific survey done by Digital Marketing Consultant Alexandra
Tachalova, a monthly-retainer contract fee typically ranges between $1,000-$3,000 in
the U.S., and larger agencies will offer more services for higher prices[1]. Freelancers
(from 16 different countries) will typically charge monthly retainer contract fees from
$251, project-based fees from $5,000, and hourly rates between $50-$100.
Another informal survey done by SEOmoz found that project-pricing is very popular in
the digital marketing industry, and prices per project tend to range from $1,000-
$7,500.[2] The survey also found that the most common price brackets for monthly
retainer pricing range between $251-$500/month (13.8% of total responders) and
$2,501-$5,000/month (11.3% or responders).
With these figures it is difficult to provide a conclusive answer to how much digital
marketing costs. It is important to keep in mind that each digital marketing agency or
consultant offers varying combinations and degrees of services. Digital marketing
encompasses many different aspects such as: search engine optimization (SEO), social
media, content marketing, pay-per-click (PPC) advertising, email marketing campaigns,
web design, web analytics, RSS, and much more. Digital marketing consultants offer
valuable insights into one or more of these different marketing tactics, but marketing
agencies have greater capabilities to offer even greater combinations of services.
Even when there are questions as to the total costs of digital marketing services, it is
important to understand how whatever the cost, there is always a return on investment
(ROI). Today it is much easier for marketers to measure the impact of campaigns, so it
should be relatively easy for a digital marketing agency to provide projected figures to
assist in the decision making. And it is always an option to create the company budget
based solely on the core digital marketing services that are needed.
[1] https://www.entrepreneur.com/article/252933
[2] https://moz.com/blog/seo-pricing-costs-of-services
By Larissa Miller – International Journalism Intern
HOW MUCH DOES DIGITAL
MARKETING COST?
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