1. A better
business world
How EY can help you get there
2015

3. Page 2
About EY 3
Our vision 5
Our lines of business 8
Advisory 9
Assurance 12
Tax 14
Transaction Advisory Services 20
Our investment in diversity and quality 22
Contact 24
Contents

4. Page 3Page 3
About EY
EY is a global leader in advisory, assurance, tax and transaction
services. Our 210,000 people are united by our shared values, which
inspire our people worldwide and guide them to do the right thing,
and our commitment to quality, which is embedded in who we are
and everything we do.
The member firms of the global EY organization are separate legal
entities that help companies in businesses across a range of
industries — from emerging growth companies to global
powerhouses — deal with a broad range of business issues. Our
people around the globe pursue the highest levels of integrity, quality
and professionalism to provide clients with a broad array of services
relating to audit, advisory, tax and transactions.
Ernst & Young LLP has 5,000 professionals based in 13 offices
across Canada who provide audit, tax, advisory and transaction
advisory services to a range of industries, including power and
utilities, industrial products, consumer products, media and
entertainment, the public sector, oil and gas, manufacturing, real
estate, technology, financial services, life sciences, healthcare,
hospitality, software and telecommunications.

5. Page 4
A global organization: we are 190,000 people based in over 700 offices in more than 150
countries, organized into 28 Regions and four Areas
Our investment in this globally integrated organization was designed with one thing in mind — to better serve our clients
Benefits of EY’s global reach
► Access to the best resources, knowledge and
insights, including leading practices and lessons
learned worldwide
► Adoption of consistent processes across all markets
► Efficient coordination of global activities and
communications
► Seamless and effective integration with appropriate
enabling functions and business units
► Accountability
► Improved accuracy
► Economies of scale
► Consistent methodology applied globally by our
professionals in all geographies:
► Globally consistent and seamless services
delivered by local delivery teams
► Specific local conditions or regulations known
and shared with you by local delivery team
► No language barriers as a result of local
resources
► Improved project risk management
► Dedicated EY services teams available in all
major geographies
► Regional client service professionals with delivery
team in each of the core markets:
► Knowledge of market challenges and local
regulatory landscape
► Relationships to local teams
► Ability to provide insights and support to local
teams
► Clear accountability and reporting structures
► Consistent communication globally
► Country and engagement- specific insights
Europe,
Middle East,
India and Africa
(EMEIA)
Americas
Japan
Asia-Pacific
EY member firm presence

6. Page 5
Our Vision
The world is changing and will continue to do so. We are seeing huge
developments in globalization, demographics, technology, regulation and the
competitive landscape.
At EY, we understand the challenges this can present, but more so, we see an
opportunity to help the world work better. That is precisely the purpose that the
people of EY are committed to.
We believe, and research shows, the power of purpose can drive greater success
for our people, our clients and our communities. At EY, we understand our
obligation to look beyond our self-interest and engage with the world.
The insights and quality services we deliver help build trust and confidence in the
capital markets and in economies throughout the world. We develop outstanding
leaders who team to deliver on our promises to all of our stakeholders. In doing
so, we play a critical role in building a better working world for our people, our
clients and our communities.
We’re committed to helping change the world so that:
► Trust increases
► Capital markets are strong
► Investors make informed decisions
► Businesses grow sustainably
► Employment rises
► Consumers spend
► Governments invest in their citizens
► Talent is developed
► Collaboration is encouraged
The increased globalization over the past generation has meant painful changes
for some, yet has brought great opportunity to many more. EY leaders and
professionals have been speaking with preeminent thinkers about how the world is
changing and where we see our place in it. From this, we have created what we
call Vision 2020, plans that define our purpose and strategy for the years ahead.
To achieve Vision 2020, we will be making some changes while maintaining our
unwavering commitment to quality. We believe these improvements will transform
our organization as we aim to set the pace for how the profession should serve
our clients and the public interest with greater relevancy, transparency and
professionalism.
In North America, we
► Contribute to the critical functioning of the world’s capital markets, providing
accurate, timely and transparent information
► Assist our clients to improve and grow, leading to higher living standards and
more opportunities for growing local economies
► Help entrepreneurs, who are key to economic health, bring their products and
ideas to market through the Entrepreneur Of The Year™ program
► Are an incubator when it comes to developing leaders who have successful
careers at EY and go on to other roles in industry, government and academia
► Give back to the local communities in which we live and serve through
individual and collective initiatives
A shared agenda
We realize we won’t achieve our purpose alone.
But by better understanding your world, we are most effectively able to tailor
our insights and investments to meet your needs. Then we are best positioned
to focus on the shared agenda and how we can move forward together, toward a
brighter future.
EY is committed to doing its part in building a better working world.

7. Page 6Page 6
Our purpose
Page 6
Building a better working world is what EY has been doing for more than 150
years. Running through our organization is a strong sense of obligation to serve
a number of different stakeholders who count on us to deliver quality and
excellence in everything we do. We want to use our global reach and scale to
convene the conversation about the challenges facing economies and the capital
markets.
When business works better, the world works better.
How do we build a better working world?
We start with the world that matters most to you.
The world of your business, your customers, your career, your community, your
family.
The things that affect you and the things
you affect.
One step at a time.
Because when business works better, the world works better.
How do we help to create better?
By inspiring trust in the capital markets and helping to keep them flowing.
By working with governments and business to foster sustainable long-term
growth.
Enduring growth.
By encouraging the development of the people who are — and will be — the
builders, the visionaries, the achievers.
We’re making it our purpose to help build a better working world
Starting with yours.
Page 6

8. Page 7
Our values
Who we are
People who demonstrate integrity, respect, and
teaming. People with energy, enthusiasm, and the
courage to lead. People who build relationships
based on doing the right thing.
Our values define who we are. They are the
fundamental beliefs of our global organization.
They guide our actions and behavior. They
influence the way we work with each other - and
the way we serve our clients and engage with our
communities.
Every day, each one of us makes choices and
decisions that directly affect the way we
experience each other and the way our clients and
wider communities experience us. Our values give
us confidence that we are using the same
principles to help us make these decisions
throughout our global organization.
Page 7

9. Page 8
Our lines of business

10. Page 9
Advisory
Who we are
Advising with a new perspective — an approach that makes
a difference
The business world has changed dramatically and permanently — and the
ground continues to shift under the feet of today’s executives. Outside forces that
used to be intermittent are here to stay. Capital moving west to east, customers
communicating with you and each other — globally, unexpected innovation,
increasing regulation, a rising need for security and greater demand for
transparency. And, of course, digitization and the proliferation of data.
These forces are making companies think about and organize their business
performance efforts in more proactive and structured ways.
How we work
We help drive your business performance
We help clients find ways to respond to these forces that will help them assess
and protect their businesses, grow revenues and optimize processes. And we do
this through a sharp focus on leadership, alignment, execution and adoption.
Organizations need to find new ways to innovate — and
do it quickly.
Organizations need to find new ways to innovate — and do it
quickly.
How do you deliver year-on-year growth?
Against a backdrop of change, markets continue to expect sustained, year-on-
year growth. To reach its potential, your organization must continuously improve
its performance — and sustain that improvement. We have professionals who
can help you meet these challenges.
We can help you deliver measurable and sustainable improvement in the
performance of your business by focusing on the areas of strategy, finance,
customers and supply chain
Strategy performance improvement services
In an effort not only to survive but to thrive in today’s challenging marketplace,
companies across industry sectors worldwide are constantly faced with difficult
strategic decisions. EY can assist you in addressing these strategic challenges
and embedding proven approaches in your organization to achieve and sustain
targeted results.
Specifically, we can help you to:
► Challenge conventional wisdom with breakthrough innovation strategies to
drive growth, differentiation and customer intimacy, whether with new
products and services, business models and/or digital assets
► Determine where to play, invest and win organically with products and
services, global market expansion, customers and channels, applying
corporate and strategic business-unit strategy
► Execute strategy to exceed short-term and long-term goals and fund
investments for growth with the optimal operating model, enterprise
transformation, benefits realization, enterprise profit improvement and/or
post- merger integration/synergies optimization
Finance
Volatility, a more competitive landscape and changing consumer behaviors are
fundamentally changing how organizations go to market. The business has had to
evolve, shifting its priorities to meet an altered market landscape.
Finance needs to do the same if it expects to keep its seat at the table.
Drawing on our experience and a multidisciplinary approach,
we can help you with:
► Transforming your finance operating model
► Designing and managing outsourcing, offshoring and shared service center
arrangements
Sharpening your performance management framework
► Designing and implementing financial systems
► Conceiving and implementing enterprise cost management systems

11. Page 10
Customers
Customers continue to keep a careful watch on their money and what they
purchase with it. To remain competitive, your organization needs to attract, retain
and grow its most valuable customer relationships.
Our teams of professionals can work with you to:
► Develop and deploy your market and customer strategy
► Develop and help implement insightful customer analytics that allow you to
understand and anticipate customer needs
► Develop pricing, promotion, channel and product strategies that improve your
margin and increase your profits
► Improve customer service management
► Improve marketing and sales performance
► Streamline and accelerate your collections processes
Risk
From increased regulatory scrutiny to the financial crisis, recent events have
fundamentally shifted how organizations think about risk.
Many organizations have invested heavily in personnel, processes and
technology to better manage their risk. But these investments often do not
address the more strategic business risk areas.
To successfully turn risk into results, you need to become more effective at
managing scarce resources, making better decisions and reducing your
organization’s exposure to negative events.
Whether we’re assisting a business with internal audit, internal controls or an
enterprise-wide issue, we start by helping organizations answer some key
questions, such as:
Supply chain
You’ve done a lot to squeeze as much cost from your supply chain as you can.
Yet, to meet shareholder demands, finance executives are constantly expecting
you to improve the performance of your supply chain to deliver reduced cost,
increased revenue and enhanced shareholder and customer value. We can help
with your strategy through your execution to:
► Provide insight into the health of supply chains by using a robust set of data
analytics
► Transform global supply chains through a cross-disciplinary approach
spanning operations, tax and risk
► Review, improve and assess the risk of procurement functions to realize long-
term, sustainable benefits
► Improve supply chains and infrastructure in emerging markets as a powerful
catalyst to secure new market share and drive revenue growth
► Integrate environmental, sustainable and low-carbon aspects into end-to-end
supply chains
► Provide sector-specific supply chain insights with our experienced industry
supply chain professionals
1. What are your key risks and how are they being managed?
2. Do you have overlapping risk functions or gaps in coverage?
3. Have you optimized the use of technology?
We can help with your strategy through your execution to:
► Enhance your risk strategy
► Embed risk management
► Improve risk management functions
► Improve controls and processes
► Enhance communication to achieve stakeholder confidence
Performance technology
New, disruptive technologies — from cloud computing to big data and analytics
to mobility and social media — are fundamentally changing how organizations
sell products and services, interact with their customers, innovate and compete.
We can help you use these disruptive technologies to drive business
performance. We do this by focusing on technology transformation, enterprise
intelligence, enabling technologies and technology risk and security.
IT transformation
From where you are now to where you want to be, we can help you to:
► Develop an IT strategy that aligns IT objectives with those of the business
► Create an architecture design to align business and technology models
► Implement sourcing approaches to improve flexibility and efficiency
► Improve the performance of end-to-end processes and infrastructure
► Introduce horizon technologies that change business and IT models

12. Page 11
Enterprise intelligence
With enterprise intelligence, we can create a whole picture of your
organization’s landscape. We can help you to:
► Develop an information strategy to manage the information needed to
execute business strategy
► Develop risk and performance analytics to analyze process and business
performance, identify opportunities for improvement and manage risk
► Use business intelligence to build repeatable solutions that can predict
business performance
► Employ enterprise performance management to integrate strategic
execution, planning and reporting
Enabling technologies
By implementing enabling technologies, we can help you to:
► Implement business architecture prototyping and visioning
► Use ERP and optimization to extract value from existing investments
► Initiate a finance transformation that focuses on regulation, efficiency and
risk
► Undertake a supply chain transformation that focuses on improvements
in procurement and operations planning
Technology risk and security
Drawing on our in-depth technical and IT-related risk management
knowledge, we can help you to:
► Assess and manage security programs
► Use governance, risk and control technology to design and implement
controls
► Manage program risk
► Provide independent internal and external IT assurance for management
and service organizations.
Other key areas of focus
Underpinning our performance improvement capabilities are our strengths
and skills in day-to-day operations, management and strategic decision-
making. These skills are concentrated in the three supporting areas of:
► Strategic direction
► People and organizational change
► Program management

13. Page 12
Assurance
Assurance professionals provide confidence about the validity of financial
statements, business-critical information or processes to companies, investors
and regulators. Assurance skills are not limited to audit or finance. Assurance
professionals also help clients make informed decisions about monitoring and
reporting on environmental policies, governance and management systems and
fraud investigation
Accounting Compliance and Reporting (ACR)
Accounting Compliance and Reporting (ACR) services are designed to assist
the client (or more specifically, its entities in countries around the world) with the
preparation of statutory financial statements or other financial information
prepared according to the local financial reporting framework (statutory
reporting). In many cases, the client also requests EY’s support to create the
accounting information that is the basis for statutory reporting (supporting the
financial statement close process) as an ancillary service. In this way, our ACR
practice helps multinational companies that seek to use an outside provider in
order to report their financial performance in multiple jurisdictions.
ACR services are delivered by Assurance professionals to Channel 2 clients.
These services can be part of multi- country, Global Compliance and Reporting
(GCR) services that are delivered in joint cooperation with our Business Tax
Compliance practice when we provide compliance services on a worldwide
basis.
The four primary categories of ACR services include:
► Supporting the financial statement close process: assisting with the
preparation of the final trial balance (from which statutory financial
statements or other financial information may be prepared, including the
information needed for the tax compliance work), starting with either the
entity’s underlying accounting records or a preliminary trial balance
► Statutory reporting: assisting with the preparation of statutory financial
statements or other financial information, which may comprise a complete
set of financial statements or, as required, less comprehensive financial
information based on local requirements (for example, a balance sheet and
income statement with notes, but excluding the other statements that
comprise a complete set of financial statements). Our statutory reporting
service may also include assisting with the preparation of a group reporting
package in accordance with the local financial reporting framework
► Bookkeeping: assisting with maintaining the accounting records for the
entity in the local or group financial reporting framework (e.g., IFRS).
Bookkeeping is typically not delivered as a stand- alone service. Rather, it is
generally delivered as an ancillary service as part of a larger engagement
with the core services of supporting the financial statement close process or
statutory reporting. The bookkeeping service does not include having
authority over the client’s bank accounts or client funds
► Payroll accounting and operations: administering the payroll processes,
including the preparation of a payroll register or calculations of amounts to
be used in the preparation of the payroll register, but excludes control over
client funds. This service includes related withholding tax and Social
Security form preparation and filing
To be clear, ACR is not the same as conducting a statutory audit. Rather, ACR
services help clients to prepare financial statements used in the audit process.
Climate Change and Sustainability Services (CCaSS)
Climate change and sustainability are core business issues opening up
opportunities to increase revenue and lower costs — but they also bring new
risks. Along with Advisory, Tax and TAS, Climate Change and Sustainability
Services (CCaSS) helps clients to identify how sustainability can drive
competitive advantage, increase operational efficiency and lower risk. No
matter where a company is on its sustainability journey, CCaSS is ready to
provide the right advisory, pre-assurance and assurance services. At EY,
CCaSS consists of a network of 700+ professionals from Assurance, Tax,
Advisory and TAS who bring multidisciplinary skills and deep experience in
engineering, supply chain, law, environment, health and safety, and other
technical areas. CCaSS has been active in independent environmental
assurance since 1992 and central to the development of independent
assurance standards and reporting practices both in terms of the
methodologies used and the standards applied. CCaSS provides the following
services:
► Services overview
► GHG assurance*
► Sustainability report assurance*
► Sustainability reporting advisory
► Pre-assurance
► Carbon footprinting
► Benchmarking
► Maturity diagnostic
► Environment, health and safety *Requires independence

14. Page 13
External Audit
In Assurance, our audit reports on the fairness with which the audited financial
statements present, in all material respects, financial position, results of
operations and cash flows in conformity with the applicable financial reporting
framework. Audited financial statements are typically used by third parties such
as the investing public, regulators and financial institutions. The objective of an
audit of financial statements is to enable the auditor to express an opinion as to
whether the financial statements present fairly, in all material respects, the
company’s financial position and the results of its operations and cash flows in
accordance with generally accepted accounting principles (GAAP).
Regulators and standard-setters on the accounting and auditing profession are
the Financial Accounting Standards Board (FASB), Governmental Accounting
Standards Board (GASB), Securities and Exchange Commission (SEC), Public
Company Accounting Oversight Board (PCAOB) and the American Institute of
Certified Public Accountants (AICPA).
Financial Accounting Advisory Services (FAAS)
EY’s Financial Accounting Advisory Services (FAAS) professionals translate
complex accounting and financial reporting issues into practical solutions that
our clients can use to successfully operate in today’s global economy. By
serving as trusted business advisors, FAAS professionals assist clients that are
experiencing change that impacts financial reporting and the finance function.
These changes are often driven by regulatory reform, transactions or internal
transformational activities and lead to complex accounting and reporting
challenges. The role of the FAAS professional is to identify these changes, help
our clients understand the issues, evaluate their options and effect sustainable
change by coordinating technical and advisory resources from across EY. While
FAAS serves as an advisory extension of Assurance, primarily assisting
Channel 2 clients, FAAS professionals are also available to assist audit teams.
FAAS can help provide insights to our audit clients to help them understand the
effect of strategic initiatives, such as conversations, accounting change/policy
review, transactions and commodities markets, on their finance and accounting
function.
Fraud Investigation & Dispute Services (FIDS)
FIDS professionals investigate alleged misconduct, measure the financial
implications of disputes and help organizations find ways to manage risk. Our
FIDS professionals include trained fraud examiners, forensic accountants and
electronic data analysts. They investigate unusual financial activity, perform
electronic evidence discovery and review financial reports. Their knowledge
comes from a range of experience dealing with matters of accounting
malpractice, anticorruption and regulatory compliance.
FIDS focuses primarily on these core services:
► Fraud and investigations
► Dispute services
► Forensic technology and discovery services
► Anti-fraud services
► Corporate compliance
► Insurance claims
► Government contract services
FIDS professionals in these core services perform work related to internal
investigations, the Foreign Corrupt Practices Act, accounting restatements,
electronic evidence, complex insurance claims and expert witness testimony.
They interact with companies’ general counsel, chief compliance officers, risk
managers, treasurers, CFOs and outside counsel at law firms. FIDS services
are provided primarily to Channel 2 clients although some services are
permitted for Channel 1 clients as well.

15. Page 14
Tax
Business tax services
Business tax services are designed to meet your business tax compliance and
advisory needs, wherever in the world you’re located. Approximately 14,000 of
EY’s tax professionals draw on their diverse perspectives and skills to provide you
with seamless global planning, financial accounting and tax compliance, along
with effective relationships with the tax authorities.
Our holistic approach helps you assess, improve and monitor your tax function’s
processes, controls and risk management. Our talented people, consistent global
methodologies and unwavering commitment to quality service give you all you
need to build the strong compliance and reporting foundations and sustainable tax
strategies that help your business achieve its ambitions.
► Global compliance and reporting
► Global services
► US income tax compliance
► Accounting compliance and reporting
► Annuity tax accounting calculations
► Business tax advisory
► Tax accounting and risk advisory services
► Tax accounting advisory
► Tax accounting services for audit clients
► Tax policy and controversy
► Quantitative services
► Research and development incentives
► Domestic cash tax advisory
► Information reporting and withholding
► Tax performance advisory
► Personal tax services
► Personal tax advisory
► Personal tax compliance
Indirect tax services
Indirect taxes affect the supply chain and the financial system. Our network of
indirect tax professionals combines technical knowledge with industry
understanding and access to technologically advanced tools and methodologies.
We identify risk areas and sustainable planning opportunities for indirect taxes
throughout the tax life cycle, helping you meet your compliance obligations and
your business goals around the world.
► Credits and incentives
► Sales and use tax
► Property tax
► Value added tax (VAT) and customs
► Customs and international trade advisory
► VAT/goods and services tax (GST)/sales tax advisory
► VAT/GST/sales tax compliance
We can support full or partial VAT compliance outsourcing, help identify the right
partial exemption method and review accounting systems. Our customs and
international trade teams help you manage customs declarations, audit and
review product classifications and evaluate import/export documentation. We can
give you the perspective and support you need to manage indirect taxes
effectively.
International tax services
Our international tax professionals assist clients with cross-border tax structuring,
planning, reporting and risk management. We work with you to build proactive
and truly integrated global tax strategies that address tax risks and achieve
sustainable growth.
Our integrated global network of international tax professionals can help you
manage your business tax burden by uncovering opportunities, managing global
tax risks and meeting cross-border reporting obligations.
We also maintain a network of “tax desks” that provide deep knowledge of tax-
specific issues. This network consists of senior tax professionals around the
world who have in-depth knowledge of tax laws, regulations and ways of doing
business in their areas. Through the combination of local professionals and our
tax desk network, we can provide real-time advice to our clients on the tax
ramifications of business decisions, as well as develop tax planning strategies
that are responsive to your immediate needs.
Our market-leading Foreign Tax Desk network — teams of highly experienced
professionals from multiple countries — has revolutionized the way we provide
international tax services to our clients.
► Transfer pricing
► Transfer pricing advisory
► Transfer pricing documentation
► Tax-Effective Supply Chain Management (TESCM)
► Tax structuring, planning and compliance around cross- border business
transformations
► Cross-border corporate income tax advisory

16. Page 15
Business Tax Incentives and indirect tax recovery
In the wake of the global downturn, the regulatory environment around tax has
become increasingly challenging. Governments looking to boost depleted
revenues are paying greater attention than ever to business tax and other tax
incentive program such the Scientific Research & Experimental Research
programs (SR&ED). As such, audits are increasing in significance, intrusiveness
and scope.
Today’s uncertain world requires a holistic approach to building a successful tax
function. A comprehensive approach builds a strong reporting foundation and
facilitates planning and growth. It helps you develop tax strategies aligned with
your business. It lets you meet today’s business goals, while laying the
groundwork for tomorrow’s success.
To support this holistic approach, you’ll need networked teams to advice on
planning, compliance and reporting, and maintaining effective tax authority
relationships. Our professionals bring technical knowledge, practical experience
and consistent methodologies to your business.
We aim to build up your financial strength by offering tailored approaches,
putting in place tax-efficient structures and actively helping you to handle tax
opportunities and business tax incentives, and manage risks in the following
areas:
Our dedicated tax recovery professionals use proven technology and process
methodology to help you achieve your goals. Experienced tax recovery
professionals will analyze your private business data and produce reports that
will assist in writing up technical SR&ED projects, identifying overpayments and
unclaimed tax.
We could also add to the scope in some circumstances and include GST/HST
Analysis, QST/PST Paid Analysis, Non-Indirect Tax Purchases/Sales,
VAT/Indirect Tax Analysis by Country, Analysis by General Ledger Code, Tax
Point Analysis, Tax Code Analysis, Cross Casting Errors, Missing Tax Code
and/or Missing Net Amount. These can add up to significant amount of
overpaid tax which we can help you recover in your next monthly reporting cycle
and on a success-fee based.
Has your company been experiencing
any of the following tax concerns?
1. Limited internal resources dedicated to SR&ED or
Canadian indirect tax (GST/HST, QST and PST);
2. Audits increasing in significance, intrusiveness
and scope;
3. Competing priorities relative to the technical
resources required to manage the SR&ED and
indirect tax function;
4. Accounting staff unfamiliar with CRA, new vendors
and unaware that tax is being charged or is not
clearly identified;
5. Staff unfamiliar with CRA’s new Audit procedures
and strict contemporaneous documentation
requirements;
6. Complexity of legislative tax changes that result in
potential and increased risk and intrusive audits;
7. Internal resources unable to implement system
changes in a timely fashion to reflect current
tax changes;

17. Page 16
SR&ED
Our team has extensive experience helping private companies proactively
manage their SR&ED requirements. Our Canadian group comprises 60
professional engineers and tax specialist who are dedicated to the recovery of
SR&ED credits. We strive to fully understand your unique private business
requirements and design our project scope accordingly.
SR&ED tax credits can represent on a cash basis in excess of 60% of eligible
R&D expenditures (for private companies), consisting mostly of wages,
contractor invoice and material used and consumed. Public companies are
entitled to a lesser tax credit (21%) in the form of a tax-offset.
Our knowledge of the law, policies and industry-leading practices allows us to
work with you to focus on the areas of greatest opportunity. Our review process
is not completed until we’ve helped you identify the tax issues, refunds and
claims that you’re seeking for your company.
We support you by sharing tax knowledge, system planning and process
improvement opportunities. In addition, our private company clients have access
to various EY technical and learning resources, such as our indirect tax
newsletters and training workshops. We thrive in surpassing our client’s
expectation because our dedicated professionals distinguish themselves
through unparalleled insightfulness, responsiveness and connectedness.
Capital Asset Review
Classifying assets for income tax purposes can have a significant impact on
your tax payable and cash flow. EY is the only firm in Canada with a dedicated
team of tax professionals and engineers that can provide your company a
detailed review of capitalization and tax classification policies and practices for
capital expenditures. After reviewing schematics of your buildings, we present
you with an opportunity identification report that outlines assets that are eligible
for accelerated capital cost allowance, and immediately deductible costs. These
savings can represent 2% to 4% of your gross capital expenditures and these
savings are recurring.
Local team, global reach
With a global economy becoming intertwined and complex, EY can support you
with your tax issues through the various stages of your growth, here in Canada
and abroad. We work to assemble the right team to serve your needs locally.
And when your business goes beyond our borders, so do we, helping you take
advantages of other country-specific tax incentives.
The time has come to reframe strategic choices and relentlessly execute for
short-term results and long term growth. We strongly believe in the power of
entrepreneurship and innovation, vital forces that constantly reshape Canada’s
economy. Our team in Canada comprises of almost 5,000 professionals. We’ve
helped many of the world’s most dynamic and ambitious companies grow into
market leaders. If you want to become a market leader, why not consider
getting advice from one? Whether working with large, international mid-cap
companies, family-owned businesses and SME’s, we draw on our extensive
global power, experience, insight and global resources to help companies and
business owners minimize tax and optimize their potential.
Our global professionals have the knowledge to help you challenge and disrupt
entrenched ways of thinking. Whether you want to improve financial reporting,
defer or reduce taxes, take advantage of tax incentive programs, we have the
skills you need to succeed.
Other Programs and resources
► EY Entrepreneur Of The Year® Awards Since 1994, we’ve celebrated the
success of Canada’s game-changing entrepreneurs with the EY
Entrepreneur Of The Year Awards. Today, the program spans more than
140 cities in 50 countries, which together represent more than 90% of the
global economy. The ultimate world Entrepreneur of the Year is chosen
every June in Monaco.
► Growing Beyond Global growth is the business issue of today. In Growing
Beyond – How High Performers are Competing for Growth in Difficult
Times, we look at how high-performing companies seek to secure long-
term success in today's difficult market. It explores how improved
performance in relation to growth drivers – customer reach, operational
agility, cost competitiveness and stakeholder confidence – is propelling high
performers to enter new markets, develop new products and adopt new
approaches to talent management.

18. Page 17
► Igniting Innovation How hot companies are fuelling growth from within.
EY’s white paper delves into why entrepreneurial thinking is key to creating
greater growth, continuous innovation and competitive edge. The report is
based on our extensive experience working with the world’s leading
companies, interviews with business leaders and a global survey of 263 of
the world’s best entrepreneurs — all winners of the Entrepreneur Of The
Year Awards. Companies large and small will benefit from the advice
contained in Igniting innovation.
► Strategic Growth Forum® Listed by Forbes.com as one of its seven “get-
ahead executive retreats,” EY’s Strategic Growth Forum, held each
November in Palm Springs, California, is one of the most prestigious
gatherings of high-growth, market-leading companies. The annual event
brings together top entrepreneurs and world-leading CEOs, investors,
industry experts and government officials. It regularly attracts more than
1,500 attendees who come to network, learn and hear inspiring stories
from some of the world’s most successful business people.
► EY’s guide to going public We are a leader in taking companies from
private entity to public enterprise. We know what it takes to be ready for,
and ultimately execute, a successful IPO – and what guidance is needed to
address the priorities and mitigate the risks. IPO success begins with
readiness and we have developed this guide to help companies prepare for
the IPO journey and the post-IPO challenges.
► Exceptional magazine Exceptional is our award-winning magazine
that gives you insight into the entrepreneurial minds and motivations
behind some of the markets’ fastest growing and most successful
companies. Released twice a year in January and June, this popular
magazine is distributed to nearly 100,000 CEOs, entrepreneurs, and
market leaders around the world.
The Next 36: supporting tomorrow’s entrepreneurs
EY is working with some of today’s brightest young entrepreneurs to help
them transform business dreams into exceptional realities. These top
students comprise The Next 36, a new program we sponsor nationally.
Each year, The Next 36 identifies 36 of Canada’s most promising
undergraduates and provides them access to a series of life-changing
experiences and relationships. The program mixes world-class
instruction with real-world challenges. As national partner, EY will
contribute financial and in-kind support, including its services,
mentorships and networking opportunities.

19. Page 18Page 18
The tax life cycle
Top insights on the tax life cycle
► The tax life cycle consists of four stages — planning, accounting, compliance and
controversy — with client needs at the center.
► It is an account-centric framework for engagement planning and for conducting
client discussions about tax.
► It is not a new product or something that we sell to clients. The tax life cycle
provides a holistic model of the client’s tax affairs. It recognizes that planning,
accounting, compliance and controversy are not separate issues; they are all
interconnected. It helps us provide quality service by linking all of the four elements
each time we talk to the client.
► The stages of the tax life cycle are not sequential; there is no defined start or end
point, and the different stages may come in any order (e.g., compliance may lead
directly to planning). Through its different stages, it addresses tax in the context of
the whole business while bringing our specialist services to bear.
► The tax life cycle presents opportunities to grow services by leveraging existing
relationships (e.g., by extending an engagement or by connecting to other
specialist areas).
► It improves the quality of our client service because it allows us to consider all the
relevant aspects (e.g., when talking about planning, by carrying the discussion on
to the compliance consequences and the impact on the tax provision).
► The tax life cycle is a simple concept that resonates with clients. We are already
using this approach around the world and it is bringing success.
► It is based on the power of “asking one more question” about the tax life cycle
when we have tax discussions at any level with our clients.
► It’s how our clients are telling us they want to be served.

20. Page 19
Transaction tax services
Every transaction has tax implications, whether it’s an acquisition, disposal, carve-
out, refinancing, restructuring or initial public offering. Understanding and planning
for these implications can mitigate transaction risk, enhance opportunity and
provide crucial negotiation insights.
Our Transaction Advisory Services professionals bring together a unique
combination of skills, insight and experience to deliver tailored advice attuned to
your needs — helping you drive competitive advantage and increased shareholder
returns through improved decision-making across all aspects of your capital
agenda.
► Third-party acquisitions, divestitures and restructuring
► Cross-border and domestic corporate deal advisory
► Private equity deal advisory
► Restructuring tax services
Human capital
People make the difference between success and failure. As your organization
grows, getting the right people in the right place when you need them is what
gives you a competitive advantage. You not only need to make your people more
mobile, you need to make mobility attractive to them – and aligned with your
business strategy.
Global organizations need to comply with a complex system of country-specific
regulations. Our global mobility teams advise many of the world’s largest global
employers, as well as those just venturing into their first foreign country. We know
that your top talent is a precious resource, so our performance and reward
professionals help you design compensation programs and equity incentives that
really engage your key people. And we can help build cost optimization programs
to improve your business performance. We help you meet your executive tax
compliance obligations, stay on top of regulatory change, manage your global
talent effectively and improve your strategic alignment. Let us help your
organization achieve its potential by turning complexity into a competitive
advantage.
► Assignment services
► Expatriate tax compliance and advisory
► Global employment tax services
► Global business immigration services
► International social security
► Remuneration and benefits
► HR advisory
Foreign Tax Desks
EY introduced the Foreign Tax Desk Program more than 20 years ago
to give companies the real-time advice they need on tax issues,
wherever their operations are based. With more than 250 tax
professionals, including income tax and state and local tax
professionals, the scope of our Foreign Tax Desk global network is truly
leading-class among international tax accounting and consulting firms.
This long-standing professional exchange program has revolutionized
the way in which international businesses receive international tax
advice by gaining immediate access to EY’s global network, innovation,
knowledge and implementation capabilities in real time.
After serving a rotation in the United States and Canada, many EY tax
leaders return to their home countries to lead their tax practices. The
global perspective and knowledge gained from this experience
enhances their ability to generate new tax planning ideas for our clients.
We are committed to utilizing the knowledge of our Foreign Tax Desk
Program, which will enable us to provide more thorough tax compliance
and reporting and more relevant, responsive and collaborative tax
planning than our competition.
Page 19

21. Page 20
How organizations manage their capital today will define their competitive position tomorrow
EY’s Transaction Advisory Services professionals work with clients to help them make better and more informed decisions about how they strategically manage capital
and transactions in a changing world. Today, transactions are global and involve managing opportunities, risks and complexities in multiple jurisdictions.
Our Transaction Advisory Services professionals bring together a unique combination of skills, insight and experience to deliver tailored advice attuned to your needs
— helping you drive competitive advantage and increased shareholder returns through improved decision-making across all aspects of your capital agenda.
Transaction Advisory Services
Our Capital Agenda framework can help companies consider their
issues and challenges and, more importantly, understand their
options so that they can make more informed strategic capital
decisions. We work with our clients to evaluate these
opportunities, make transactions more efficient and
help them achieve their strategic goals.
► Stress and distress — e.g., liquidity issues and
turnaround plans
► Customer and supplier analysis
► Preserving tax assets and minimizing costs
► Refinancing or restructuring debt, equity
and other obligations
► Dealing with stakeholder
relationships and pressure
► Dispute resolution
► Optimizing asset portfolio
► Delivering synergies and
effective integration
► Improving working capital and
releasing cash
► Optimizing capital structure
► Optimizing tax and corporate
structure
► Acquisitions and alliances
► Planning and structuring
transactions to optimize
stakeholder return
► Focused due diligence to
mitigate risk and drive value
► Asset valuations
► Cost- and tax-efficient structures
► Fund-raising (equity and debt):
IPO readiness, rights issues,
PE, private placement and
capital market
► Optimizing funding structures
► Asset divestments
► Infrastructure projects
► Cost- and tax-efficient
structures
The Capital
Agenda

22. Page 21
Transaction Advisory Services Overview
Our 10,000 professionals around the world can help you make better and more informed decisions about how to
manage capital and transactions strategically in a changing world through services that include:
*Where required by applicable law, certain services are provided by EY member firms that are licensed broker-dealers in their jurisdictions and, in the US, by 21 A better business world: how EY can help you get there and, more importantly, understand
their options so that they can make more informed strategic capital decisions. We work with our clients to evaluate these opportunities, make transactions more efficient and help them achieve their strategic goals. Ernst & Young Capital Advisors, LLC, a
licensed broker-dealer and member of FINRA, and an affiliate of Ernst & Young LLP.
**Fairness opinions are issued by Ernst & Young Investment Advisors LLP. Ernst & Young Investment Advisors LLP is a registered investment advisor and an affiliate of Ernst & Young LLP.
Divestiture advisory services Operational transaction services Transaction support
► Portfolio and business unit valuation assessment
► Pre-sale financial diligence from a buyer’s view
► Offering memorandum financial information preparation
► Transaction model development
► Data-room support
► Assessment of tax structures
► Form 10 filing and pro forma consideration assistance
► Operational separation assistance
► Financial reporting assistance
► Integration
► Assessments of carve-out/stand-alone costs and risks
► Synergy assessment and delivery
► Day-one readiness assessment and 100-day planning
► Operational due diligence
► Operational restructuring
► Assessment of sustainable earnings and free cash flow
► Analysis of key revenue and cost drivers
► Analysis of commitment and contingencies and debt-like
items
► Critique of forecast
► Identification of balance sheet exposures
► Input on closing deal structure
► Evaluation of Sarbanes-Oxley Section 404 and C-SOX
► Assessment of operating working capital needs
► GAAP and cash accounting differences
► Employee benefits diligence
M&A advisory Restructuring* Working capital
► Mergers and acquisitions
► Disposals
► Management buyouts
► Buy-ins, fund-raisings
► Initial public offerings
► Takeovers
► Strategic reviews
► Advice on liquidity management process
► Assessment of business plan and strategic alternatives
► Advice on alternate debt and equity structures
► Advice on pre-bankruptcy and divestiture planning
► Evaluation of tax implications
► Release value trapped in current capital accounts
(receivables, payables, inventories)
► Advise on process improvements to attain sustainable
adjustments in working capital investment
Capital and debt advisory* Valuation and business modeling Transaction real estate
► Assistance with raising debt and equity
► Capital structure assessment and advisory
► Identification and assistance with implementation of
financing alternatives
► Financial reporting valuations (pre-deal and post-deal),
purchase price
► allocation, goodwill and asset impairment, employee
stock options, common stock and preferred stock,
contingent consideration
► Tax reporting valuations — legal entity restructuring,
NOL usage, interest
► expense apportionment, cost segregation, property tax
► Complex securities valuations — derivatives, loan
portfolios, structured products (MBS, ABS, CDO, ARS)
► Business modeling — analyze and build models for deal
structuring, decision analytics, divestiture and
restructuring
► Fairness opinions**
► Market analysis, location assessment, lease reviews
► Equity, commercial mortgage, NPL, M&A due diligence
Transaction tax Commercial advisory services
► Tax structuring
► Federal, state and international tax risk analyses
► Customs, duties, VAT and other indirect tax
assessments
► Evaluation of significant tax exposures
► Identification of post-transaction tax
► reduction options
► Analysis of strategic assessments
► Corporate strategy assessment
► Business portfolio review
► Assessment of key customers and suppliers
► Commercial diligence

23. Page 22Page 22
Focus on diversity
At EY, we have a specific definition of diversity and inclusiveness:
Diversity is about differences. Each of us is different, and at EY we value and respect individual differences.
Today, we think broadly about differences; they include background, education, gender, ethnicity, nationality,
generation, age, working and thinking styles, religious background, sexual orientation, ability and technical skills.
Inclusiveness is about leveraging these differences to achieve better business results. It is about creating
an environment where all of our people feel, and are, valued, where they are able to bring their differences to work
each day, and where they contribute their personal best in every encounter.
Exceptional client service
EY’s purpose is building a better working world. One way we do this is by helping our clients seize opportunities in
the evolving economy to realize sustainable economic growth. We can achieve this only if we consistently provide
each client with exceptional client service delivered through the highest-performing teams.
Exceptional client service means our people are the most connected, responsive and insightful professionals in the
marketplace. This creates a distinctive client experience that makes EY the professional services firm of choice for
our clients, stakeholders and communities.
► Connected means bringing all of EY to our clients with the right people in the right locations, building trust and
enriching relationships
► Responsive means the desire and commitment of every person in EY to be proactive, visible and timely for each
client
► Insightful means sharing EY experiences and a point of view tailored to each client, thereby bringing new ideas
and advanced thinking
Our investment in diversity
and quality

24. Page 23
Quality
Quality is central to our strategy and to the promise we make to our clients — to deliver seamless, consistent, high-quality service worldwide. Our aim is for our work to meet
your needs and deliver to you the level of service quality you expect. By “service quality,” we mean meeting stakeholder needs and delivering a superior client experience. What
this means to you is that we will define with you not only your precise needs, but also how we can deliver our services to create a superior experience for you and thereby lay
the foundation for a solid and continuing relationship.
Assessment of Service Quality
We are committed to continuous service improvement, and we will work with you to develop and improve our services by listening to and acting upon your feedback. One way
we track this is through our Assessment of Service Quality (ASQ) process. Our ASQ process is designed to assess and improve service and relationship quality. Through this
process, we identify service-quality opportunities and challenges, and co-develop a follow-up action plan with you to facilitate issue resolution and confirm that our services meet
or exceed your expectations. During the ASQ process, company management will be asked to provide feedback on the quality of our service.
There are three components to the ASQ process:
1. Expectations of Service Quality (ESQ) — provides an opportunity for the account team to understand the client’s expectations and agree on what exceptional client service
looks like.
2. Assessment of Service Quality (ASQ) — performed by an objective EY interviewer. The ASQ starts at the point where ESQ discussion ends — with your expectations.
Clients are asked to assess EY’s performance relative to expectations. Based on our performance, each client is asked to provide a point of view on how we can increase
our relevance to the client (i.e., how do we go from good to great?).
3. Service Quality Confirmation (SQC) — performed by the global client service partner (GCSP) or the Business Development Executive . This will be a discussion between
the GCSP or DDE and the client to communicate and validate our understanding of the impact delivered. Together, we will develop action steps for enhancing our
processes and improving our relationships for the future.

25. Page 24
 François has over 30 years of professional
experience in both the private and public sectors;
 François role is to generate new business for the
firm’s four service lines: Tax, Assurance (Audit),
Transaction Advisory services (M&A) and Advisory -
with special emphasis on tax strategies and other tax
credit incentives for privately-owned businesses;
 He is particularly knowledgeable in the software,
food & beverage and manufacturing industries;
 He is known for driving solutions to complex issues
impacting innovation and R&D;
Relevant experience
 François joined EY Toronto in 2013 following a very
successful, 14 year period at Business Development
Bank of Canada (BDC) where he was # 1 producer
with BDC Consulting;
 François’s experience prior to BDC included a senior
export finance role with a global company going
through an IPO (Royal Plastics), 12 years taking
part in the credit insurance and export finance
business at EDC, Gerling and the regulatory space;
 François is fully bilingual and hold a B.Sc. in
Economics from the Université du Québec à
Montréal.
François Viau, B.Sc.
Business Development Executive
(416) 464 1769
francois.viau@ca.ey.com

26. EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory
services. The insights and quality services we deliver help build trust
and confidence in the capital markets and in economies the world
over. We develop outstanding leaders who team to deliver on our
promises to all of our stakeholders. In so doing, we play a critical role
in building a better working world for our people, for our clients and
for our communities.
EY refers to the global organization, and may refer to one or more, of
the member firms of Ernst & Young Global Limited, each of which is
a separate legal entity. Ernst & Young Global Limited, a UK company
limited by guarantee, does not provide services to clients. For more
information about our organization, please visit ey.com.
© 2015 Ernst & Young LLP.
All Rights Reserved.
A member firm of Ernst & Young Global Limited.
1508-1633946
This publication contains information in summary form, current as of the date
of publication, and is intended for general guidance only. It should not be
regarded as comprehensive or a substitute for professional advice. Before
taking any particular course of action, contact Ernst & Young or another
professional advisor to discuss these matters in the context of your particular
circumstances. We accept no responsibility for any loss or damage
occasioned by your reliance on information contained in this publication.
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