This SlideShare offers a few remarkable remarks from our amazing FutureM 2013 presenters. 

 Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX). FutureM: October 16-18, 2013 
Hynes Convention Center, Boston, MA 
http://futurem.org/schedule.aspx Special thanks to Tandem Marketing + Consulting for creating this deck: www.marketingintandem.com

1. OUR SPEAKERS
JUST CAN’T WAIT!

2. CLICK TO TWEETß WHAT’S THE BUZZ?
This SlideShare offers a few
remarkable remarks
from our amazing presenters.
It’s a sneak peek of the ideas we'll be
exploring at FutureM 2013.

3. CLICK TO TWEETß WHAT’S THE BUZZ?
This SlideShare offers a few
remarkable remarks
from our amazing presenters.
It’s a sneak peek of the ideas we'll be
exploring at FutureM 2013.
Please enjoy and share
the quotes you like,
and we’ll see you in Boston!

4. CLICK TO TWEETß WHAT’S THE BUZZ?
This SlideShare offers a few
remarkable remarks
from our amazing presenters.
It’s a sneak peek of the ideas we'll be
exploring at FutureM 2013.
Please enjoy and share
the quotes you like,
and we’ll see you in Boston!

5. CLICK TO TWEETß WHAT’S THE BUZZ?
“ Consumers use their phones because they want to
accomplishsomething — beat a high score, log a
workout, complete a task, finish a recipe, share a photo.
As much as marketers would like to believe, consumers
don’t use their phones because they want advertising.
The key to better brand engagement during these
mobile moments is to respect & reward
consumers, not interrupt and annoy them.
– BRIAN WONG, CEO & CO-FOUNDER, KIIP

6. CLICK TO TWEETß WHAT’S THE BUZZ?
Brand marketers must bring their
media buyers,
social media managers &
mobile strategists
to the same table,
in order to effectively reach,
engage and convert
the consumer of the future.
– MARCUS WHITNEY, CTO AND CO-FOUNDER, MOONTOAST
“

7. CLICK TO TWEETß WHAT’S THE BUZZ?
“ When it comes to offline marketing,
marketers need to not only consider how to
create a memorable brand experience,
but rather how to create a memorable,
shareable brand experience.
The best way to add that element of
real-time, impactful shareability is to add
in digital & social layers.
– WENDY FERGUSON, MARKETING COMMUNICATIONS MANAGER,
BAYER ADVANCED

8. CLICK TO TWEETß WHAT’S THE BUZZ?
A consumer’s decision journey is
no longer shaped in a linear funnel.
Brand marketers need to consider
integrated marketing efforts to reach
today’s connected consumers.
We believe the future of online & offline
marketing is not only integration but
purposeful integration.
Marketers should leverage tools, apps &
technology that not only look cool but
drive measureable business results.
– ADY DAS, SVP, TECHNOLOGY, AMP AGENCY
“

9. CLICK TO TWEETß WHAT’S THE BUZZ?
Maybe the word 'integration' is
thrown about too much or too carelessly.
When it comes to integrating all communications efforts,
marketers can’t seem to get
PR & marketing
to play well together. Maybe the solution is to
change the word from 'integration' to
alignment.
The right messaging & distribution strategy
– inbound & outbound –
is critical. And that’s why PR is the future of marketing.
– MARK O’TOOLE, MANAGING DIRECTOR, PR & CONTENT, HB AGENCY
“

10. CLICK TO TWEETß WHAT’S THE BUZZ?
Marketers must be
Champions Of Disruption. Digital is
redefining the rules of customer engagement
in every industry and marketers need to
drive innovation in their organization
to deliver a great customer experience, every time.
Technology budgets are shifting
from the CIO to the CMO
because executives realize that
digital marketing drives business growth.
– TOM WENTWORTH, CMO, ACQUIA
“

11. CLICK TO TWEETß WHAT’S THE BUZZ?
The way consumers digest marketing
messages has completely shifted with the
entrance of mobile & innovative technologies.
This shift has changed how marketers
develop messaging strategies
and will force marketers to adapt their
messaging for unique
devices, platforms, demographics
and consumer habits.
– CHRISTOPHER M. LITSTER, SENIOR VP OF
SALES & MARKETING, CONSTANT CONTACT
“

12. CLICK TO TWEETß WHAT’S THE BUZZ?
– SCOTT NOONAN, CTO, BOSTON INTERACTIVE
“
The future of marketing is really about content.
With new technologies being
released each day, the face of
content delivery
is changing more rapidly than ever before.
We must prepare for this innovation by implementing a
360-Degree Content Strategy; an approach that
enables our content to be seamlessly distributed
across all channels—
even those yet to come.

13. CLICK TO TWEETß WHAT’S THE BUZZ?
Tomorrow's marketers
must be willing to exchange
their annual marketing plan
for 365 daily marketing plans.
– JOE CHERNOV, VP OF MARKETING, KINVEY
“

14. CLICK TO TWEETß WHAT’S THE BUZZ?
The future of marketing
is about
connecting both
online and offline.
– JOSELIN MANE, CO-FOUNDER, BOSTONTWEETUP
“

15. CLICK TO TWEETß WHAT’S THE BUZZ?
Preparing for the future of marketing can be
summed up in 1 word: AUDIENCE.
Platforms, technologies, channels – they’re all changing rapidly.
5 years ago Facebook was tiny and MySpace ruled
the roost. 5 years ago there was no iPad. But 5 years ago, your
most loyal customers may have been with you.
Focus on the audience and growing a relationship with them
that will endure the changes that are inevitable and no matter
what comes along that’s new & shiny,
your loyal people
will come with you if you’ve earned their trust and attention.
– CHRISTOPHER S. PENN, VP, MARKETING TECHNOLOGY,
SHIFT COMMUNICATIONS
“

16. CLICK TO TWEETß WHAT’S THE BUZZ?
The powerful imaging technology in
today's mobile devices is at the forefront of
a technological revolution.
Innovative pattern, facial and gesture
recognition technologies are dramatically
transforming consumer engagement.
Highly customized, targeted and
VISUAL communication
will drive the future of mobile marketing.
– TODD PETERS, PRESIDENT, ARCSOFT NORTH AMERICA
“

17. CLICK TO TWEETß WHAT’S THE BUZZ?
More
content
is
generated
every
2
days
than
what
existed
in
the
history of man un2l
2003.
As
marketers
crank
out
this
informa4on,
now
more
than
ever
they
must
be
in
alignment
with
their
sales
&
account
teams
and
inform
them
how
to
use
marke2ng
content.
“
– CLIFF POLLAN, CEO, POSTWIRE

18. CLICK TO TWEETß WHAT’S THE BUZZ?
Video is now the marketer’s
most effective tool
to drive business.
Too bad so many marketers chase the elusive
dream of the viral video, only to end up
apologizing to their boss for wasting
dollars & time.
Perhaps they should focus on
video marketing
and not viral mindlessness.
– BETTINA HEIN, FOUNDER & CEO, PIXABILITY
“

19. CLICK TO TWEETß WHAT’S THE BUZZ?
In many companies,
asset value is a rounding error compared to the
value of the firm’s relationships.
Making customer lifetime value a primary metric
unifies departments on customer
experience in a way that
drives financial growth.
– DAVE WIENEKE, ISITE DESIGN
“

20. CLICK TO TWEETß WHAT’S THE BUZZ?
The mobile internet age endows every
marketer with a broader stage,
open perspectives and easy access to
consumers without boundaries.
In the future, to have their own brands
ranking permanently among the
most competitive global brands, CMOs
should keep an innovative mind and
integrative capacity.
– JENNIFER XU, VICE PRESIDENT, IDG ASIA
“

21. CLICK TO TWEETß WHAT’S THE BUZZ?
For the PR industry, the future consists of
letting go of the stigma around paid.
The number of opportunities
for the industry within
native advertising,
paid social &
data integration
cannot be underestimated.
– AARTI SHAH, SENIOR EDITOR,
THE HOLMES REPORT’S INSIGHTS + INNOVATIONS (In2) BLOG
“

22. CLICK TO TWEETß WHAT’S THE BUZZ?
It’s called the future for a reason. It’s unknown.
Find your personal rhythm of success:
if you don’t believe in something
you’ll fall for everything.
Challenge the norms, believe in
the DATA, take a risk,
fail heroically
and never let them talk
about your hair style.
–
VICTOR LEE, VP DIGITAL MARKETING, HASBRO
“

23. CLICK TO TWEETß WHAT’S THE BUZZ?
We are in the age of the
gamification of everything.
Shopping, social interactions, education,
training, health, television…
Points, achievements, leaderboards are
wrapping almost all content.
Marketers of tomorrow have to understand
how to play in this world
or risk being left behind.
– CHRISTIAN MEYER, SVP, GSN GAMES
“

24. CLICK TO TWEETß WHAT’S THE BUZZ?
Marketing executives must understand
future trends
so that marketing strategies can
be developed that fully align with the target
audience’s evolving needs, technology usage
and buying preferences.
In this way, strong marketing results can be
achieved & sustained long-term.
– TOM SHAPIRO, CEO, DIGITAL MARKETING NOW
“

25. CLICK TO TWEETß WHAT’S THE BUZZ?
The key to effective engagement in
today's environment stems
from harnessing every means
of audience understanding.
Channeling analytics, traditional
research and neuroscience together
informs a level of audience intelligence
that fuels high octane content.
– SCOTT MADDEN, SENIOR PARTNER, DIRECTOR OF
STRATEGIC PLANNING, CONNELLY PARTNERS
“

26. CLICK TO TWEETß WHAT’S THE BUZZ?
The CMO is morphing into the
CAO: Chief Action Officer. The digital revolution
creates opportunities to interact with consumers
real time and make an impression on them
with your brand.
An industry that marketers can learn from is music
where every day artists are engaging their fans with the
goal of earning their loyalty.
Digital tools – both established and emerging – are
the weapons of choice for most artists who look to
build audiences at scale in a cost effective manner.
– ELLIOT LUM, COLUMBIA RECORDS
“

27. CLICK TO TWEETß WHAT’S THE BUZZ?
Know how people create beliefs,
belongings and stories,
and how to enter them,
such that you are perceived as
helping people
expand themselv es
as a brand.
“
– DR. BOB DEUTSCH, PRESIDENT, BRAIN SELLS

28. CLICK TO TWEETß WHAT’S THE BUZZ?
Marketers should be prepared for
the intersection of offline & online
marketing which will drive consumer
demand and expectations for a
personalized brand
experience.
– ERIC JONES, VP DIGITAL MARKETING, R2INTEGRATED
“

29. CLICK TO TWEETß WHAT’S THE BUZZ?
It’s all about
consumer engagement.
The future of marketing is
for brands to create solutions
that engage their consumers
from an advertising perspective.
– PHUC TRUONG, HAVAS MEDIA
“

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