During the 2015 B2B Content2Conversion Conference, Demand Gen Report hosted the annual Killer Content Awards! #C2C15 #KillerContent

1. #C2C15
2015
Annual
Killer
Content
Awards

2. #C2C15
Category:
Measurable ROI | Company: Marketo
Results:
§ 40,791 downloads since June 2014
§ 3,847 new names gained in paid programs
§ 522 shares on social media
§ 1,664 new sales opportuniIes associated
with the asset

3. #C2C15
Category:
Influencer Campaign | Company: TopRank Online MarkeIng
Results:
Over the 45-­‐day program leading up to the
Content MarkeIng World:
§ 145,000 views on SlideShare
§ 20,000+ views on the TopRank Blog
§ 13,000 social shares
§ 2,000+ PDF downloads
Online Marketing
TopRank
®

4. #C2C15
Category:
Buyer-­‐Focused Content | Company: MicrosoW Visual Studio
Results:
§ 7,200 concurrent users; 30,500 live streams;
81,471 site visits; 180,169 page views; and
2,795 click-­‐throughs on the day of the launch
§ More than 50% of site visitors return to
access on-­‐demand content
§ Approximately 1,500 clicks to download
Visual Studio

5. #C2C15
Category:
Nurture Campaign | Company: QuinIq
Results:
§ Nurture email open rates improved to
23.9%
§ Nurture email click rates increased to 6.5%
§ Nurture email click-­‐to-­‐open rates improved
to 27.9%
§ 132% increase in mulI-­‐touch abribuIon
for nurture programs

6. #C2C15
Category:
Nurture Campaign| Company: Dell
Results:
§ Reduced email producIon Ime by 30%
§ Average 25% open rates
§ 4.8% click-­‐through rates
§ 35% increase in conversion rates to
pipeline
§ Tripled the average order values for
nurtured contacts

7. #C2C15
Category:
Measurable ROI | Company: Experian MarkeIng Services
Results:
§ 8,978 downloads
§ 4,154 opt ins
§ 359 leads

8. #C2C15
Category:
MulI-­‐Touch Campaign | Company: Offerpop
Results:
§ Up to 1,650 people registered for the
StaycaIon program and blogs
§ 38.8% email open rate
§ 7,013 new sales leads from gated content
§ 221% ROI on total ad spend

9. #C2C15
Category:
Buyer-­‐Focused Content | Company: Glassdoor
Results:
§ Top-­‐performing E-­‐book out of 15 E-­‐books
§ 27% of leads and 28% of pipeline from
content in 2014
§ 48% of closed revenue

10. #C2C15
Category:
Buyer-­‐Focused Content | Company: Lahce Engines
Results:
§ Among the most-­‐shared pieces of content
by the sales team
§ More than 200 gated downloads
§ Influenced more than 24 opportuniIes

11. #C2C15
Category:
InteracIve Content | Company: Penton
Results:
§ 63,354 page views
§ 345 Facebook referrals
§ 2,387 YouTube views for the video recaps
§ 3,279 unique leads

12. #C2C15
Category:
Nurture Campaign | Company: SAP & Avnet
Results:
§ 30 new resellers parIcipaIng in the
program to date
§ More than 5,450 qualified prospects
§ Generated more than 500 markeIng
qualified leads
§ 23 sales appointments made with
execuIve decision-­‐makers

13. #C2C15
Category:
InteracIve Content | Company: The Trade Desk
Results:
§ 276,184 impressions
§ 2,062 clicks on video ad
§ 83 new contacts
§ 18% open rate on prospect emails

14. #C2C15
Category:
Buyer-­‐Focused Content | Company: EMC
Results:
§ Page views increased by 55% month-­‐over-­‐
month
§ Leads increased by 100%
§ More than $12 million in bookings revenue

15. #C2C15
Category:
MulI-­‐Touch Campaign | Company: Optum
Results:
§ Over 4.9 million impressions
§ More than 5,300 form submissions
§ 89% open rate
§ $4.9 million in close/won business

16. #C2C15
Category:
MulI-­‐Touch Campaign | Company: InfluiIve
Results:
§ BAM!TV was viewed by approximately
1,500 people in the first 24 hours
§ 49 direct opportuniIes from one E-­‐book
§ More than $990,000 in sales pipeline the
first six months
§ 2,400% ROI
influitiveadvocate marketing experts
influitive

17. #C2C15
Category:
Influencer Campaign| Company: Cision
Results:
§ 209,673 views on SlideShare
§ 11 Twiber influencers, and a combined
following of two million people, shared the
content
§ 600 sales leads

18. #C2C15
Category:
InteracIve Content | Company: Unitrends
Results:
§ 300 converted leads, 185 of which were
net new
§ $300,000 in new sales pipeline
§ $32,000 of the new sales pipeline has
since closed/won

19. #C2C15
Category:
CombinaIon of Paid, Earned, And Owned Media | Company: Panasonic
Results:
§ 53 million tradiIonal earned media
impressions generated
§ More than 450,000 social earned media
impressions generated
§ 14 million partner and fan post
impressions

20. #C2C15
Category:
Buyer-­‐Focused Content | Company: Trapit
Results:
§ More than 10,000 top-­‐of-­‐funnel leads
§ Up to 70% of new pipeline considering
Trapit for social selling and employee
advocacy
§ Two new customers

21. #C2C15
Category:
Rebranding Campaign| Company: Seagate
Results:
§ Connect with buyers who have different
levels of technical knowledge
§ Implement a series of different campaigns
using a variety of different content pieces
and formats
§ Reaffirm its new brand while engaging with
prospects and current customers