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z
zNJE FOTO VLEN SA MIJERA FJALE
 Aforizem qe nuk ka lindur per te reklamuar fotografine, por per te
shprehur aftesine e jashtezakonshme te fotografise per te reklamuar.
z
Eshte nje forme komunikimi e cila synon
joshjen e nje kategorie te caktuar njerezish
drejt nje malli (veshje, ushqimi) apo sherbimi
(agjenci udhetimi , kompani ajrore , banka etj
Konkurrenca e lire e tregut I shtyn ofertuesit te
garojne jo vetem me cilesine, cmimin ,
amballazhin, por edhe me estetiken qe
shoqeron produktet e tyre, ku nje rol luan
paraqitja fotografike e ketyre produkteve.
REKLAMA
z
Dege e fotografise komerciale
eshte edhe fotografia e ushqimeve
 Kerkohet nga fotografi nje aftesi e vecante ne:
 Sistemim
 Ndricim
 Perpunim final te pamjes
 Synimin qe te percjelli te ne ndjesine e shijes
apo aromes.
z
Fotografia e ushqimeve
Poeti Erza Pound thoshte se mishi qe po piqet ne furre nuk ka nevoje per reklame , pasi ai
reklamon veten me aromen qe perhap, ndersa mishi ne kuti nuk shitet pa u reklamuar sic
duhet.
z
Fotografia e modes
 Synon te reklamoje veshjet dhe objekte te
tjera qe lidhen me moden.
 Ajo ka nevoje per modele, te cilat
sherbejne si mbartese te veshjeve, te cilat I
japin nje vlere te shtuar produktit qe veshin
si pasoje e bukurise dhe statusit te tyre ne
shoqeri.
Nje dege e fotografise komerciale.
z
Mqs imazhi eshte me i menjehershem sesa pershkrimi me fjale, ne sektorin e modes
dhe publicitetit, fotografia perben menyren e parapelqyer te percjelljes se mesazhit
FOTOGRAFIA E MODES SHFAQET PER HERE TE PARE
NE FRANCE NE FILLIM TE SHEKULLIT XX, ME REVISTEN
“LE MODE PRACTIQUE” DHE VIJON ME “VOGUE” DHE
“HARPE’S BAZAAR”
z
FOTOGRAFET E SHQUAR
EDWARD STEICHEN CECIL BEATONIRVING PENN
He shot for Vogue from 1943 to 2009, creating 165 covers
RICHARD AVEDON
z
 REKLAMA POLITIKE
TE SHERBIMEVE PUBLIKE
APO TE GRUPEVE TE NDRYSHME TE INTERESIT TE CILAT KANE PER QELLIM
KRYESOR SENSIBILIZIMIN E SHOQERISE NDAJ TEMAVE TE CAKTUARA APO
PROMOVIMIN E NJE PIKEPAMJEJE.
Së shpejti ndotja vizuale do të bëhet dhe më e dukshme, pasi këto reklama që mund të
shihen vetëm natën mund të bëhen mjaft të bezdisshme ndaj syrit. Shoferët duket se
do të jenë njerëzit më të bezdisur nga këto, pasi duhet të jetë mjaft shpërqëdruese që
një dritë e tillë të të bjeri në sy ndërkohë që nget makinën.
BILLBOARD
z
Oliviero Toscani united colors of benetton

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Fotografia komerciale

  • 1. z
  • 2. zNJE FOTO VLEN SA MIJERA FJALE  Aforizem qe nuk ka lindur per te reklamuar fotografine, por per te shprehur aftesine e jashtezakonshme te fotografise per te reklamuar.
  • 3. z Eshte nje forme komunikimi e cila synon joshjen e nje kategorie te caktuar njerezish drejt nje malli (veshje, ushqimi) apo sherbimi (agjenci udhetimi , kompani ajrore , banka etj Konkurrenca e lire e tregut I shtyn ofertuesit te garojne jo vetem me cilesine, cmimin , amballazhin, por edhe me estetiken qe shoqeron produktet e tyre, ku nje rol luan paraqitja fotografike e ketyre produkteve. REKLAMA
  • 4. z Dege e fotografise komerciale eshte edhe fotografia e ushqimeve  Kerkohet nga fotografi nje aftesi e vecante ne:  Sistemim  Ndricim  Perpunim final te pamjes  Synimin qe te percjelli te ne ndjesine e shijes apo aromes.
  • 5. z Fotografia e ushqimeve Poeti Erza Pound thoshte se mishi qe po piqet ne furre nuk ka nevoje per reklame , pasi ai reklamon veten me aromen qe perhap, ndersa mishi ne kuti nuk shitet pa u reklamuar sic duhet.
  • 6. z Fotografia e modes  Synon te reklamoje veshjet dhe objekte te tjera qe lidhen me moden.  Ajo ka nevoje per modele, te cilat sherbejne si mbartese te veshjeve, te cilat I japin nje vlere te shtuar produktit qe veshin si pasoje e bukurise dhe statusit te tyre ne shoqeri. Nje dege e fotografise komerciale.
  • 7. z Mqs imazhi eshte me i menjehershem sesa pershkrimi me fjale, ne sektorin e modes dhe publicitetit, fotografia perben menyren e parapelqyer te percjelljes se mesazhit FOTOGRAFIA E MODES SHFAQET PER HERE TE PARE NE FRANCE NE FILLIM TE SHEKULLIT XX, ME REVISTEN “LE MODE PRACTIQUE” DHE VIJON ME “VOGUE” DHE “HARPE’S BAZAAR”
  • 8. z FOTOGRAFET E SHQUAR EDWARD STEICHEN CECIL BEATONIRVING PENN He shot for Vogue from 1943 to 2009, creating 165 covers RICHARD AVEDON
  • 9. z  REKLAMA POLITIKE TE SHERBIMEVE PUBLIKE APO TE GRUPEVE TE NDRYSHME TE INTERESIT TE CILAT KANE PER QELLIM KRYESOR SENSIBILIZIMIN E SHOQERISE NDAJ TEMAVE TE CAKTUARA APO PROMOVIMIN E NJE PIKEPAMJEJE. Së shpejti ndotja vizuale do të bëhet dhe më e dukshme, pasi këto reklama që mund të shihen vetëm natën mund të bëhen mjaft të bezdisshme ndaj syrit. Shoferët duket se do të jenë njerëzit më të bezdisur nga këto, pasi duhet të jetë mjaft shpërqëdruese që një dritë e tillë të të bjeri në sy ndërkohë që nget makinën. BILLBOARD
  • 10. z Oliviero Toscani united colors of benetton

Notes de l'éditeur

  1. KERKIMI I RRUGEVE ORIGJINALE PER TE PASUR EFEKTIN E DUHUR MBI SHIKUESIN, E KA BERE FOTOGRAFINE KOMERCIALE NJE NGA GJINITE ME TE AVANCUARA DHE ME AMBICIOZE, NGA KU VIJNE RISI DOMETHENESE DHE NE ASPEKTIN ARTISTIK.