A new GS1 standard that makes it easier to keep information about products visible across the web on search engines, on manufacturer and retailer websites. http://www.gs1uk.org

1. David Smith, Head of Digital, GS1 UK
Nick Lansley, Innovation Insider, Nick Lansley's Innovation Lab
GS1 SmartSearch
A new standard for the web
Features and Benefits
12 November 2015

2. © GS1 2015
What is GS1 SmartSearch?
A new GS1 standard that makes it easier
to keep information about products
visible across the web in
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Search engines Manufacturer and
retailer websites
Social media

3. © GS1 2015
How does GS1 SmartSearch help?
Current situation: online product information is not
provided consistently in a structured, machine-readable
format
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4. © GS1 2015
How does GS1 SmartSearch help?
With GS1 SmartSearch: computers can understand and
process product information consistently
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5. © GS1 2015
Thank you!
For more info and to consider taking part please email
david.smith@gs1uk.org
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