4. CONFIDENTIAL—For internal discussion only.
What is SXSW?
• SXSW dedicates itself to inspiring creative individuals to achieve their goals
– Music
– Film
– Interactive Experience
– ENTERTAINMENT
– CULTURE
– TECH
• Conferences, Festivals &Exhibitions
4
5. CONFIDENTIAL—For internal discussion only.
SXSW Job Market Event
• Enabling professionals to match their skills with 21st century, cutting-edge employers
• The Job Market Stage features talks from industry leaders covering the latest trends, techniques and perspectives in the
world of talent acquisition.
5
Innovative Thinkers meet Innovative Companies
7. CONFIDENTIAL—For internal discussion only.
CDM Group’s past experience with SXSW
• #WHYiWORK campaign
• Goal: RECRUITMENT
7
Majority of people had never heard of CDM Group
nor healthcare communications
8. CONFIDENTIAL—For internal discussion only.
SXSW Audience Opportunity
8
Sales/Marketing
18%
Creative
Development
24%
Business
Development
9%
Management
23%
Communications
10%
Other
16%
Job FunctionUnder 21
1%
21-24
6%
25-34
41%
35-44
32%
45-54
14%
55-64
5%
65+
1%
Age
9. CONFIDENTIAL—For internal discussion only.
SXSW Job Market Opportunity
9
Breakdown of Candidates' Areas of Expertise
Sales 9%
Customer/Technical Support 5%
Marketing/Advertising 12%
Social Media 9%
Design 7%
UX/UI 11%
Web Development 13%
Software Development 13%
System Admin 4%
Legal 1%
Management 8%
Graphics 4%
Animation 1%
Photography/Videography/Editing 3%
6,500Attendance Over 2 Days
*Based on 2015 data
10. CONFIDENTIAL—For internal discussion only.
Target Audience
• SXSW participants
• Ages 25-44
• Working in marketing/advertising or a related field
• Unfamiliar with Omnicom Health Group
10
12. CONFIDENTIAL—For internal discussion only.
Low brand recognition outside of industry
Potential new hires hesitant about pharma advertising
Confusion due to merge: CDM? Omnicom?
And the big one….
12
22. CONFIDENTIAL—For internal discussion only.
Takeaway Cards
22
You’reinvited
Let’s Pop Some Bottles!
Present this Omni-card at the entrance of The Hangar Lounge
on March 12 to enjoy a night of mingling and mixers.
Get to know more about our company, our people, and the
opportunities across our network and within our departments.
We hope you’ll pop by.
WhenandWhere
Check it out
on Facebook
Marc h 12, 2017
9 p.m. – 1 a.m.
The Hangar Lounge
318 Colorado St
Austin,TX 78701
Tel: (512) 474-4264
25. CONFIDENTIAL—For internal discussion only.
• Popping bottles (of Champagne)
– Champagne Takeaway card is the ticket in
• Location: Hangar Lounge
– The most dynamic downtown views in all of Austin, an inviting and
relaxed atmosphere at night
• Food: POPcorn, POProcks, POPsicles
Happy Hour Event
Lindsay
Listing the assets and elements we will have in the booth. Through these we wish to highlight what our company is, what healthcare advertising is and what we do
Pull up Posters- Accentuating the Theme of the Booth and Event
Video Screen- Highlight Reel of Past Agency Work
Takeaway Cards- Highlights a Specific Job Title
Pill Bottles- Highlights an Individual Agency
Employee T-Shirts
Adhesive Card Holder
Kim
Adam
Adam
Kim
Adam
Tyler
Kim
Lindsay
Showing where assets will be given out throughout the week
Pre Event:
Buzz Email
Facebook Event Page
Booth:
Pill Bottles
Takeaway Cards
Adhesive Card Holder
Happy Hour:
Coaster
Beer Koozy
