The benefits of amplifying your content span many of the departments. Download the corresponding eBook to learn more about how each department benefit from employee advocacy http://learn.gaggleamp.com/employee-advocacy-whats-in-it-for-my-department
1. Department Benefits of
Employee advocacy has a direct and measurable impact on
marketing efforts driving down cost per lead and driving up
results from online and offline marketing campaigns.
Leads developed through employee
social marketing convert 7x more
frequently than other leads.
Marketing 7x more
conversions
HR benefits from an employee advocacy program by enlisting
the employees in recruiting efforts so that the best candidates
are attracted to company by people they already know.
Employee referrals have
the highest applicant to
hire conversion rate – only
7% of applicants are via
employees but this accounts
for 40% of all new hires.
Human Resources
APPLICANTS NEW HIRES
Traditional cold calling, bulk emailing, and pay per click
advertising approaches have significant higher cost and
much lower results than getting your employees to help find
new customers. Employee connections provide a warmer
first interaction and higher likelihood of positive reception.
A warm referral increases the
odds of a sales success 2x-4x.
Prospects
Engaging employees through an advocacy program helps them
build their own online presence and project their individual
expertise to their personal and professional networks.
An employee advocate is 2x
more trusted than the CEO.
Employees
Sales
Employees
Human
Resources
Marketing
Prospects
EMPLOYEE ADVOCACY
7% via
referrals
40% of
new hires
2x-4x more
sales success
Sales professionals benefit from being part of an employee
advocacy program by having “ready made” content to share
online that keeps them top of mind with prospects and more
readily discoverable by potential new customers.
Sales reps using social media as
part of their sales techniques
outsell 78% of their peers.
Sales
78%
outsold
Download the eBook
Learn how every department
can use employee advocacy.