You can Track Your Custom Campaign like Email, Whatsapp, Message or Newsletter Campaign in Google Analytics.

1. Gaurav Dwivedi
Digital Marketing Evangelist

2.  If you want to track your custom campaign like email,
Whatsapp, Message or Newsletter Campaign, you must
use the URL Builder. It will help you to add custom
campaign parameters to your URLs.
 Track you custom campaign using the URL Builder
form, you can directly Search for URL Builder form on
Google. Use this link
https://support.google.com/analytics/answer/103
3867#url_builder_form to find URL builder form.
Track Custom Campaigns in
Google Analytics

4. URL Builder Form
Step 1:- Enter the URL of your Website here:-
E.g:- https://www.abc.com/demo.html

5. Campaign Source
Step 2:-A) Campaign Source
It shows the point of origin of Traffic or the source it came from for e.g. if
it is directly from the website or through any search engine.
Description:- Use Campaign Source to identify who distributed your email
newsletter.
( Don’t use Specific Symbol or Space)

6. Campaign Medium
B:- Campaign Medium
 While filling this Form mention the marketing
medium of your source like Banner ads, Email
Campaign or CPC.
For Eg:-

7. Campaign Term & Content
C:-Campaign Term
This option is used for Paid Search so you should
always keep a note of the main keywords for your ads.
D:-Campaign Content
This option is used for A/B testing and Content Target
Ads

8. Campaign Name
E:- Campaign Name
Now click on generate URL to see desired results:-

9. Screenshot
 This is how the results will appear in your analytics
account. For e.g. Below screenshot is the data for a
SMS Campaign.

10. Thank You
@Gaurav_Techie