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Israel's First Internet of Things Conference
Israel's First Internet of Things Conference
Thank You to our Sponsors and Partners

Partners: Orange, Telefonica, GM, RoboSavvy, Moovit,
Media Partners: Geektime, Levy Shapiro, IATI, IGT, Mobile Monday, Garage Geeks
Special Thanks: Yossi Vardi, Avner Goren, Talia Rafaeli, Karmit Alon, Shai Windman
Agenda – Welcome & IoT Infrastructure
Time

Topic

Speaker

14:00-14:10

Welcome

Eran Wagner
Partner, Gemini Israel Ventures

14:10-14:20

Opening

Yossi Vardi
Chief

14:20-14:40

Networks for the IoT

Volker Ziegler
Chief Architect, NSN

14:40-15:00

IoT Connectivity

Avi Baum
CTO, TI

15:00-15:20

Small Data

Keith Saft
VP M2M Innovation, Telefonica

15:20-15:40

Panel: Starting an IoT Venture

Itay Frishman
Lawyer, GKH Law

15:40-16:10

Break
Agenda – Application of the IoT
Time

Topic

Speaker

16:10-16:40

Wearables

Patrice Slupowski
VP Innovation, Orange

16:40-17:00

Internet of Vehicles

Barak Hershkovitz
Head of OnStar Europe, GM

17:00-17:20

Moovit – Sensing Public Transport

Nir Erez
CEO, Moovit

17:20-17:40

Robotics, 3D Printing and the IoT

Limor Schweitzer
CEO, RoboSavvy

17:40-18:00

Internet of Wine

Gil Eiges
VP Innovation, Amdocs

18:00-18:30

Startup Roundtable

Amir Lahat

18:30-19:00

Drinks
What is the Internet of Things?
St. Peter’s 2005
St. Peter’s 2013
Better Life Through Connectivity

Source: kurzweilai.net
Israel's First Internet of Things Conference
The Internet of Things Israel 2013

Blugic

10
Why Israel?
 Interdisciplinary, innovative engineering approach (HW/SW)
• Deep semiconductor knowhow
• Excellence in communication technology
• Great software development capabilities
 Experience in relevant fields such as
• Motors and motor control, movement planning
• Big data analytics, AI, “machine learning”
• Sensors and machine Vision
 Great product design knowledge
 Developing consumer orientation
 Vibrant eco-system including entrepreneurs, startups, multinationals,
academia, investors, design houses, government
11
Thank You

12
The Future of Networks
1st Israel Internet of Things Conference
Volker Ziegler
Chief Architect
December 18, 2013
For internal use
©2013 Nokia Solutions and Networks. All rights reserved.
The mobile Internet of Things will continue to grow exponentially

3D, high- and
ultra-high
definition screens

Video integrated
everywhere

Digital universe
continues to grow
exponentially

Everything from
and on the cloud

Billions of
connected
objects

Mobile networks are able to connect 50 billion self-aware devices and
with millisecond latency profitably
For internal use

2

©2013 Nokia Solutions and Networks. All rights reserved.
NSN Technology Vision 2020

HSPA+

Utilizing new bands

LTE

HSPA to limits

WiFi offload

Small cells & HetNet

5G radio and flexible
spectrum use

LTE-A

Unbreakable
IP Core, VoLTE

Reduce latency to
milliseconds

Intelligent Broadband

Open Core,
Liquid Apps

Telco apps into cloud and
cloud in Telco networks

Multi-domain and
multi-vendor SON
SON and CEM
integrated

SON
CEM as a
service

Software defined
infrastructure
(cloud & network)

Reinvent Telcos
for the cloud

Teach networks
to be self-aware

SON for
HetNets
Big data
and AI

Cognitive networks
and services

Flatten total energy consumption
For internal use

3

Support up to
1000 times more
capacity

©2013 Nokia Solutions and Networks. All rights reserved.

Personalize
network
experience
Support up to
1000 times
more capacity

Paving the way to support up to…

MIMO &
adv. receiver

Carrier
Aggregation

Advanced
macros

Smart
Scheduler

New bands

HetNet
management

eCoMP

ASA

Flexible
small cells

… times more capacity
For internal use

4

©2013 Nokia Solutions and Networks. All rights reserved.
1000x capacity
Reinvent
Telcos for
the cloud

Enabling the Mobile Internet of Things
an Agile, Programmable Network Infrastructure
Exponential growth of data and devices
On-demand resources
• Pooling
• Elasticity

NFV*/ Cloud
orchestration

Experience
• Decentralization when
needed
• Quality guarantee

Drastic reduction of TCO per GB needed

Network
intelligence

Telco
Cloud
Cloud
computing

Network experience becomes a revenue driver

Automation
• Abstraction
• Unification
• Centralization
SDN*

Agility
• Programmability
• Open interfaces
• Design for failure

Faster innovation cycles for topline growth

*) NFV: Network Function Virtualization; SDN: Software-Defined Networking
For internal use

5

©2013 Nokia Solutions and Networks. All rights reserved.
Reducing latency to milliseconds
Key Innovations brought to life (pre-commercial)

Reduce
latency to
milliseconds

Sufficient bandwidth
Average time to load a video frame

> Israel innovation competition to foster
ecosystem around Liquid Applications
> Cache control enhancements to Liquid
Applications framework
> Liquid Applications on the cloud

200 ms

150 ms

HD

100 ms

50 ms

HD
SD

> 5G research

0 ms

HSPA

LTE

5G

For internal use

6

©2013 Nokia Solutions and Networks. All rights reserved.
Liquid Applications build the long-term mobile IoT platform
for a wealth of rich low latency applications
Computing & storage in the BTS
Low latency and distributed
processing, lower cost of delivery

Caching for backhaul relief & step
change in video experience

Reduce
latency to
milliseconds

Time to start 720 HD video
15 sec.
Liquid Applications: 5 sec.

Radio data exposure and export
Real time, fine granular network
context – unexploited to date

Standard IT environment

Contextualizing applications
with real-time networks data

Rapid development and flexible
application lifecycle management

Applications connectivity
Ability to export data to/from external
applications platforms

Augmented reality delivered
from the curbside
M2M relief: Pre-process locally to
reduce upstream traffic and signaling

For internal use

7

©2013 Nokia Solutions and Networks. All rights reserved.
Cognitive Networks to Optimize Connected Device Experience

Business
optimization

Utilize big data and
machine intelligence
technologies

Configuration
management

Network / Devices

Mobile network as a
tool for business
model
transformation
Business
insight

Experience
optimization

Network
optimization

Drive experience
optimization with
business goals

Experience
insight

Performance
metrics

Networks

Experience
metrics

Users and Things

Business
metrics

Define business
metrics and analyze
business insights

Revenue

For internal use

8

Personalize
network
experience

©2013 Nokia Solutions and Networks. All rights reserved.
Personalize
network
experience

Insight based Optimization of the mobile Internet of Things
Dynamically adjusting Policy and Radio settings

Insight based traffic steering

Insight based dynamic profile management

Intelligently steers users between multiple radio
technologies (3G, LTE, WiFi) in HetNet environments

Provides personalized network experience for high
value customers during unpredictable & heavy data
Trigger on
insight

Monitor user

?

Lightly loaded network

LTE 2600
UMTS 2100

Indoor sites

Promote
usage

Differentiate
experience

Heavily loaded network

<- IbOO ->
Dynamic profile management

Monetize with
personalization

LTE 800
WiFi

GSM

Efficient network utilization

Monitor

Differentiated experience

Restore

Profitable data delivery

For internal use

9

Optimize

©2013 Nokia Solutions and Networks. All rights reserved.
Innovations to build the Mobile Internet of Things with Millisecond Latency

LTE for Stadiums

ASA

Liquid Applications

Cloud Framework

Service Productivity
Learning Machine

mmWave
backhaul
Localized content
delivery
Virtualized network
element

Big data platform

Insight based Optimization
Digital self portal
orchestration
For internal use

10

©2013 Nokia Solutions and Networks. All rights reserved.
Thank you

For internal use

11

©2013 Nokia Solutions and Networks. All rights reserved.
The

That Matters
OR

Embedded Thinking
Avi Baum, CTO Connectivity, TI Israel
Dec, 2013
How Many Internets Are There?

Knowledge (static)

Services (dynamic)

Internet of People (Users)

Internet of Machines (M2M)

IoT - One Internet For All
Node Range

Connectivity Technologies At-A-Glance
LTE

900 MHz Proprietary RF

Supply Capacity [mAh]:
No Supply
Low Cap. 200mAh
(Coin cell)

300 M

Med Cap. 2000mAh

Z-Wave
802.11ah

Hi Cap. / AC Power

802.11ac

802.11b
802.11g, n

802.15.4 @ 900 MHz

Cost [USD]:

100 M
<1

802.11a

802.15.4 @ 2.4 GHz

1–2

Bluetooth
10 M

2 – 10

BLE

EnOcean

> 10

1M

RFID

100 Kbps

1 Mbps

10 Mbps

100 Mbps

1 Gbps

IoT should allow connectivity agnostic fabric

Throughput
Venues
Wearables for wellness, health care

Personal
On-the-Go

Cars, roadsides for smart cities

Industrial

Sensors for production line management and efficiency

Infrastructure

Metering for building management systems and smart grid

IoT solutions should allow venue agnostic fabric
Challenges

Energy

Should not impose change of power supply
No change of energy class

Communication Introduces Inherent Overheads
In many typical applications the amount of information to transmit is
significantly lower than the total bits over the air

Need to ensure positive energetic balance
Devices cannot consume more than they are supposed to save
Source: Zonoff consumer survey (Nov, ‘13)
Challenges

Security

More endpoints create more penetration options
New usage models create new threats
capabilities that were not considered remotely accessible,
may now become accessible

State of the art Security is bare necessity
Challenges

Data

Client Window Size

More endpoints mean higher density
resulting in demand for capacity
New usage schemes entail new routing paths
Large amounts of data create storage need
Real network latency introduces a challenge to
limited resource systems
Challenges

Simplicity & Cost

Simplicity and Cost constitute ~85% of the
reasons consumers avoid connected devices

Connectivity should not be treated as a
capability but rather a main virtue of the product
Requires seamless operation at minimal cost adder
Today, the expectation is more significantly less then $10
Source: Zonoff consumer survey (Nov, ‘13)
Turning Challenges into Opportunities
Energy

Lots of nodes enable lower energy per node
Distributed system topology translates into
distributed power dissipation

Large number
of nodes

Higher
node density

Lower node-to-node
average distance

Lower per-node
power consumption
Turning Challenges into Opportunities
Security

Many devices allow redundancy for missioncritical system to better handle DoS attacks
Distributed topologies enable multi-channel
cross-checks making it harder to penetrate
No single data store
Sensitive data can be distributed
There is no single place to attack in order to gain access to the data
Turning Challenges into Opportunities
Data

Wide deployment introduce more routing paths
May give rise to mesh and mesh-resembling topologies

The volatile nature of collected data can be
leveraged to improve storage demand and
reduce capacity needs
Localized consumer-producer traffic result in
offload from loaded network routes
TI Enables IoT Today!
Breadth
System Cost
Security
Low-Power

Large portfolio of products in wide range of wireless technologies
High focus on reference design and total solution cost
Product inherent ultimate security
Use case aware design

• Low power & long range
• Low power mesh network
• Proprietary and open protocols
Simplicity
End-to-end integrated solutions w/standard, minimalistic interfaces
• Smart metering and lighting
• Metering, security systems
• Moving into home automation
• Fast – 10Mbps++
• Direct internet connection
• Home & Enterprise apps

• Lowest power
• Connect to tablet/phone
• Moving to industrial, automotive

• Data over power lines (OFDM)
• Developed for smart grid
• Lighting, solar, appliances

• Fast, low latency Ethernet
• Real-time industrial control
• Information technology
IEEE P1901.2

2.4GHz

Enabling IoT. Today.

IEEE 802.15.4
Emerging Technology Trends
 Silicon technology evolvement
• Zero leakage devices
• Near-zero dissipation active materials

 Energy supply advancements
• High-capacity, low-volume batteries
• Nano-batteries & cheaper super capacitors
• Energy harvesting and ‘harvest at the source’ concepts

 SW
• SWARM concept for large-scale distributed programming

 Data
• Efficient stochastic routing for dense deployments
• New approaches to pattern detection and clustering of locally distributed data
The biggest Challenge/Opportunity of all..
 A mindset shift
• The source for x10s billion devices in 2020
•
How can I use it?
What is it good for?

Embedded
Thinking

 Perpetual motion:
Existing Devices

Connectivity

New services

New use cases

New usage models

 Existing devices revamped

New data patterns
Demand for new devices
www.ti.com/iot
Small data is the new big Keith Saft

BLNK.io
Telefonica Digital
Small data

is information
generated 

by machines and
equipment.
And by acting on 

this small data 

you can achieve 

meaningful results.
The new value
of connected machines
Expand
Services
With small data you
can make usage,
output, or outcomes
the cornerstone of
your business
model.

Optimize
Processes
Making decisions
with real data is the
best way to optimize,
monetize, and
ensure consistency.

Reduce
Costs
Catch performance
issues before they
become problems
that require costly
fixes or downtime.
A concrete producer
optimizes his supply chain
A deli supply company
expands her business
A vintner
reduces costs & waste
A small example
Fan running?

Thermostat working?

Cargo?

Door open?

I can fix that...

Turning on the
I’m

getting	
  
too hot!

Now 

I’m cool
Small data is

knowing hot from cold
Context Engine
BLNK translates raw sensor data into
something meaningful based on the
what’s being measured.

Smart Sensors
capture what’s
happening and
send it on.

-15º

4º

The ice cream is
just right

The drinks are
getting too cold
Dashboards & Actions

show you the big
picture and let you act
“auto-magically”
The story of BLNK 

& 500 fuel tanks
Israel's First Internet of Things Conference
Realtime
human
readable data
allows
new services
to be offered
By embedding
knowledge you
can optimize
tank servicing
By embedding
knowledge you
can optimize
tank servicing
Being context-aware
saves time and resources
Primary tank
Being context-aware
saves time and resources
Backup tank
Israel's First Internet of Things Conference
Thank-you ;-)
And check us out: www.BLNK.io
The Rise of the Wearables

Patrice Slupowski @slupowski -Dec 18th, 2013 – Tel Aviv – IoT Israel
Israel's First Internet of Things Conference
Israel's First Internet of Things Conference
Israel's First Internet of Things Conference
Israel's First Internet of Things Conference
Story continues in 2013

6
Every five years a word is dominating the CE industry

1990 : Portable
1995 : Digital
2000 : Connected
2005 : Mobile
2010 : Smart
…
2015 : Wearable ?
7
From a floor to your eye: an history of computing
Digital
Analog

1960

8

1980

1990

2015?
Smartphones are incorporating more and more sensors

9
Sensors price decrease open the way to the internet of things

10
Wearables vs Smartphones


Why not smartphones only ?
–
–
–
–



Why not wearables only ?
–
–
–
–

11

Weight
Accuracy
Power
Battery life

No display
Lack of interface
Cost
Battery life for communication
From a modular smartphone….

…to a hub.
Internet of Things is the next digital revolution
wearable cameras
sport tracking
wellness and e-health
smart Clothing
motion and brain trackers
smart Watches
smart Glasses
300 to 500 million devices
sales per year in 20172018 according to ABI
research compared to 1,7
billion smartphones
Mobile is core and the
communication hub
13
Cameras

14
Cameras

15
Sport tracking : Devices …

16
Wearables subgroup : sport, wellness and health
Sportives, health &
beauty-conscious, geeks

Misfit Shine

Jawbone

Consumers as patients

GlucoDock
iBGStar

Withings
Nike

Carers
Withings

Fitbit

AMBER
Alert

Withings

Fitbit

Tagg
Remee
17

Equinoxe
More activity and sleep trackers…

Larklife

Basis

Live Smarter

Simple. Strong . Wearable

SUPERCHARGE
YOUR DAY.

Loop

WakeMate

The activity tracker that
makes you move.

18

Shine

Wake up fresh, sleep
smarter

iHealth Activity & Sleep
Tracker
More health devices…

iHealth Wireless Wrist
Blood Pressure Monitor

iHealth Wireless Blood
Pressure Monitor

Kinsa
Thermometer

An Even Lighter BP Monitor

Wireless Wonder

Know More. Keep Your
Family Healthier.

Medisina
GlucoDock
My personal blood sugar
assistant.

19

Sanofi iBGStar
A meter with style, to match
your lifestyle.
More devices…

HAPIfork

Beam Brush

Lumoback

Eat Slowly - Lose Weight - Feel
Great

Brush Smart!

Meet LUMOback, the Smart
Posture & Movement
Feedback System

Release: Q4 2013

Release: 2013

Muse

Breathometer

OMsignal

The Brainwave sensing headband

A Smartphone Breathalyzer

Bio-sensing clothing for
everyday life
Release: ?

Release: Q4 2013

20

Release: Q1 2014

Scanadu &
Scanaflo
Finally, you can know
yourself best.
Release: Q1 2014

Smart Sock Fitness
Tracker
Wellness. Reinvented.
Release: Q1 2014
Smart clothing

21
Motion and brain trackers : new interfaces

22
Motion and brain trackers

23
Motion and brain trackers : board of imagination

24
Motion and brain trackers : new interfaces

25
Smart watches : Basis vs Pebble

26
Smart Glasses

27
28
29
Analysts are betting on those devices success





Are there more devices than customers ?



30

300 to 500 million devices sales per year in 2017-2018 according to
ABI research compared to 1 billion smartphones

For wellness today’s customer are already doing sport, are
technophile, have money to spare for fun and are very concerned
with wellbeing. Tomorrow the chase for public health
Israel's First Internet of Things Conference
32
33
Sleep tracking

34
Early-user typology

Types

Objectives

Sportive
Geek

Test, app development

Heath-conscious

Self-knowledge, healthy life

Patient

Risk prevention, disease
management

Carer

35

Performance, risk-management,
socialization

Monitoring of dependent people
(e.g. child, elderly, handicapped)
Health insurers' health prevention programs have
started leveraging apps and devices

In 2012, Aetna's CEO Mark Bertolini said it is no longer in the insurance business, it is in the
information business. In 2013, Aetna launched CarePass, an iPhone app and website for
managing your fitness
36
Are wearables useful or scary ?

Health improvement

Big brother

People (& pet) safety

Hacking

Home automation

Bugs

Energy management

Attention dispersion

37
•
•

control thanks to a personal dashboard

•

transparency

•
38

security

support for all its customers and users
Orange started retailing smart devices and services
Orange Romania

Orange Horizons

Orange Poland

Orange Spain

39

Orange France
Orange provides a multi-purpose open cloud

 User data is aggregated and securely hosted by Orange
 Innovative cross-data services are developed by ecosystem partners plugging into the Orange cloud hub

40
More than gadgets these new devices are providing new
use cases and even creating new interfaces




Augmented Reality becomes really possible with natural
interfaces



41

Wearables are much more adapted than smartphones
for new usages and they use them for communications

Will people adapt them is still a question ?
Israel's First Internet of Things Conference
‫תודה‬
@slupowski
Dr. Barak Hershkovitz
Global Connected Consumer
Israel's First Internet of Things Conference
ONSTAR GLOBAL GROWTH
More than 17 YEARS experience in the

CONNECTED VEHICLE SPACE

24/7/365 Service for 6.5M Global Subscribers:
¶

More than 789 Million subscriber interactions to date

¶

We answer 4 calls per second

¶

Assisted in nearly 2.4 Million emergency situations

¶

Nearly 180 Million navigation requests delivered
INDUSTRY’S FIRST

Mobile App
More than

1.8Million

Downloads

More than

49Million

Interactions
LARGEST DEPLOYMENT
of 4G LTE SERVICES
in the automotive industry

Connected by
VEHICLE ECOSYSTEM
Cloud Services

MULTIPLE
CHANNELS

RemoteLink
Mobile App
Digital
Payment

Urban
Mobility

4G
LTE

3rd Party
Apps/App
Framework
M2M
Fuel &
Parking

Connected by

Food &
Travel
CAR HEALTH
OVER THE AIR UPDATE
B2D – “BIZ 2 DRIVER”
Eco System
Service Providers

GM online Service HUB
(OnStar)
Payment

CRM

Services

“Driver
Profile”
Car
Context

User
Context
CAR SHARING
AUTONOMOUS DRIVING
GLOBAL CONNECTED CONSUMER
ISRAEL
Sensing Public Transit
Dec 2013
About Moovit
•
•
•
•
•

Founded Nov 2011
Venture funded
3,000,000+ users
Coverage in 22 countries, 100 cities
Top Navigation app on Google Play & Apple App
Store

Real Time, Public Transit Info, Navigation & Ticketing App
2
3.5M
Daily Real
Time Requests

3M+
Monthly
Trip Plans
3

10M
Daily
User Reports

100K+
Daily
Active Users
What’s the best
way to my
destination now?

When will my
next bus arrive?

Will it be
overcrowded?

When will I
arrive to my
destination?

Uncertainty & wasted time frustrate public transport riders
4
Providing the most complete
real-time PT information,
combining agencies data with
the power of the crowd.

5
Sensing transit and users location to provide realtime transit information and directions

6
Sensing other users locations to alert and assist
others

7
Sensing to power Ticketing

8
www.moovitapp.com | @moovitapp
Dec	
  18th,	
  2013	
  

Israel	
  IoT	
  Conference	
  –	
  Startup	
  Roundtable	
  	
  
Dec	
  18th,	
  2013	
  

Israel	
  IoT	
  Conference	
  –	
  Startup	
  Roundtable	
  	
  
IoT	
  Landscape	
  

Middleware	
  

Management	
  SW	
  for	
  SIM,	
  Device,	
  Comms’	
  and	
  Service	
  

ConnecIvity	
  

Cellular,	
  Wifi,	
  Bluetooth,	
  NFC,	
  Zigbee,	
  PLC,	
  etc	
  

Devices	
  
VerIcals	
  descripIon	
  from	
  Machina	
  Research	
  
IoT	
  Landscape	
  
Emergency	
  Services	
  

Agriculture	
  

ConstrucIon	
  

Retail	
  &	
  Leisure	
  

Manufacturing	
  

Worried	
  
well	
  

UIliIes	
  

Health	
  

Consumer	
  Electronics	
  

VerIcals	
  /	
  
Sectors	
  

AutomoIve	
  

Enterprise	
  

Smart	
  CiIes	
  &	
  
TransportaIon	
  

Living	
  

Smart	
  Building	
  

Environment	
  

Supply	
  chain	
  

Middleware	
  

Management	
  SW	
  for	
  SIM,	
  Device,	
  Comms’	
  and	
  Service	
  

ConnecIvity	
  

Cellular,	
  Wifi,	
  Bluetooth,	
  NFC,	
  Zigbee,	
  PLC,	
  etc	
  

Devices	
  
VerIcals	
  descripIon	
  from	
  Machina	
  Research	
  
IoT	
  Landscape	
  
Emergency	
  Services	
  

Agriculture	
  

ConstrucIon	
  

Retail	
  &	
  Leisure	
  

Manufacturing	
  

Worried	
  
well	
  

UIliIes	
  

Health	
  

Greenbox	
  

Consumer	
  Electronics	
  

VerIcals	
  /	
  
Sectors	
  

AutomoIve	
  

Enterprise	
  

Smart	
  CiIes	
  &	
  
TransportaIon	
  

Living	
  

Smart	
  Building	
  

Environment	
  

Supply	
  chain	
  

Middleware	
  

Management	
  SW	
  for	
  SIM,	
  Device,	
  Comms’	
  and	
  Service	
  

ConnecIvity	
  

Cellular,	
  Wifi,	
  Bluetooth,	
  NFC,	
  Zigbee,	
  PLC,	
  etc	
  

Devices	
  
VerIcals	
  descripIon	
  from	
  Machina	
  Research	
  
Greenbox	
   Your garden, connected.	

A smartphone-controlled watering system for your yard

From this	
  

www.greenboxhq.com	
  

To this.	
  
Sensors	
  to	
  Servers

Smart	
  City	
  S-­‐2-­‐S	
  
Yarum Locker

Chief Executive Officer

Miltel Communications Ltd.
7 Gush-Etzion St., Givat Shmuel, Israel 5403007
Tel: +972-7371333 Fax: +972-7371331
E-Mail: yarum@miltelcom.com

Parking	
  
Public	
  LighIng	
  
Fire	
  Hydrants	
  
Recycling	
  /	
  Garbage	
  
Energy	
  &	
  HeaIng	
  
Water	
  &	
  Sewage	
  
Sensors	
  to	
  Servers

Smart	
  City	
  S-­‐2-­‐S	
  
Sensors	
  to	
  Servers

Smart	
  City	
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Population risk management	

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•  Secure data storage and access	

•  Provide real time trend analysis	

•  Delivers proactive actionable insights	


	


Person Living with
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Caregiver
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• 

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Insights & support

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Israel's First Internet of Things Conference

  • 3. Thank You to our Sponsors and Partners Partners: Orange, Telefonica, GM, RoboSavvy, Moovit, Media Partners: Geektime, Levy Shapiro, IATI, IGT, Mobile Monday, Garage Geeks Special Thanks: Yossi Vardi, Avner Goren, Talia Rafaeli, Karmit Alon, Shai Windman
  • 4. Agenda – Welcome & IoT Infrastructure Time Topic Speaker 14:00-14:10 Welcome Eran Wagner Partner, Gemini Israel Ventures 14:10-14:20 Opening Yossi Vardi Chief 14:20-14:40 Networks for the IoT Volker Ziegler Chief Architect, NSN 14:40-15:00 IoT Connectivity Avi Baum CTO, TI 15:00-15:20 Small Data Keith Saft VP M2M Innovation, Telefonica 15:20-15:40 Panel: Starting an IoT Venture Itay Frishman Lawyer, GKH Law 15:40-16:10 Break
  • 5. Agenda – Application of the IoT Time Topic Speaker 16:10-16:40 Wearables Patrice Slupowski VP Innovation, Orange 16:40-17:00 Internet of Vehicles Barak Hershkovitz Head of OnStar Europe, GM 17:00-17:20 Moovit – Sensing Public Transport Nir Erez CEO, Moovit 17:20-17:40 Robotics, 3D Printing and the IoT Limor Schweitzer CEO, RoboSavvy 17:40-18:00 Internet of Wine Gil Eiges VP Innovation, Amdocs 18:00-18:30 Startup Roundtable Amir Lahat 18:30-19:00 Drinks
  • 6. What is the Internet of Things?
  • 9. Better Life Through Connectivity Source: kurzweilai.net
  • 11. The Internet of Things Israel 2013 Blugic 10
  • 12. Why Israel?  Interdisciplinary, innovative engineering approach (HW/SW) • Deep semiconductor knowhow • Excellence in communication technology • Great software development capabilities  Experience in relevant fields such as • Motors and motor control, movement planning • Big data analytics, AI, “machine learning” • Sensors and machine Vision  Great product design knowledge  Developing consumer orientation  Vibrant eco-system including entrepreneurs, startups, multinationals, academia, investors, design houses, government 11
  • 14. The Future of Networks 1st Israel Internet of Things Conference Volker Ziegler Chief Architect December 18, 2013 For internal use ©2013 Nokia Solutions and Networks. All rights reserved.
  • 15. The mobile Internet of Things will continue to grow exponentially 3D, high- and ultra-high definition screens Video integrated everywhere Digital universe continues to grow exponentially Everything from and on the cloud Billions of connected objects Mobile networks are able to connect 50 billion self-aware devices and with millisecond latency profitably For internal use 2 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 16. NSN Technology Vision 2020 HSPA+ Utilizing new bands LTE HSPA to limits WiFi offload Small cells & HetNet 5G radio and flexible spectrum use LTE-A Unbreakable IP Core, VoLTE Reduce latency to milliseconds Intelligent Broadband Open Core, Liquid Apps Telco apps into cloud and cloud in Telco networks Multi-domain and multi-vendor SON SON and CEM integrated SON CEM as a service Software defined infrastructure (cloud & network) Reinvent Telcos for the cloud Teach networks to be self-aware SON for HetNets Big data and AI Cognitive networks and services Flatten total energy consumption For internal use 3 Support up to 1000 times more capacity ©2013 Nokia Solutions and Networks. All rights reserved. Personalize network experience
  • 17. Support up to 1000 times more capacity Paving the way to support up to… MIMO & adv. receiver Carrier Aggregation Advanced macros Smart Scheduler New bands HetNet management eCoMP ASA Flexible small cells … times more capacity For internal use 4 ©2013 Nokia Solutions and Networks. All rights reserved. 1000x capacity
  • 18. Reinvent Telcos for the cloud Enabling the Mobile Internet of Things an Agile, Programmable Network Infrastructure Exponential growth of data and devices On-demand resources • Pooling • Elasticity NFV*/ Cloud orchestration Experience • Decentralization when needed • Quality guarantee Drastic reduction of TCO per GB needed Network intelligence Telco Cloud Cloud computing Network experience becomes a revenue driver Automation • Abstraction • Unification • Centralization SDN* Agility • Programmability • Open interfaces • Design for failure Faster innovation cycles for topline growth *) NFV: Network Function Virtualization; SDN: Software-Defined Networking For internal use 5 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 19. Reducing latency to milliseconds Key Innovations brought to life (pre-commercial) Reduce latency to milliseconds Sufficient bandwidth Average time to load a video frame > Israel innovation competition to foster ecosystem around Liquid Applications > Cache control enhancements to Liquid Applications framework > Liquid Applications on the cloud 200 ms 150 ms HD 100 ms 50 ms HD SD > 5G research 0 ms HSPA LTE 5G For internal use 6 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 20. Liquid Applications build the long-term mobile IoT platform for a wealth of rich low latency applications Computing & storage in the BTS Low latency and distributed processing, lower cost of delivery Caching for backhaul relief & step change in video experience Reduce latency to milliseconds Time to start 720 HD video 15 sec. Liquid Applications: 5 sec. Radio data exposure and export Real time, fine granular network context – unexploited to date Standard IT environment Contextualizing applications with real-time networks data Rapid development and flexible application lifecycle management Applications connectivity Ability to export data to/from external applications platforms Augmented reality delivered from the curbside M2M relief: Pre-process locally to reduce upstream traffic and signaling For internal use 7 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 21. Cognitive Networks to Optimize Connected Device Experience Business optimization Utilize big data and machine intelligence technologies Configuration management Network / Devices Mobile network as a tool for business model transformation Business insight Experience optimization Network optimization Drive experience optimization with business goals Experience insight Performance metrics Networks Experience metrics Users and Things Business metrics Define business metrics and analyze business insights Revenue For internal use 8 Personalize network experience ©2013 Nokia Solutions and Networks. All rights reserved.
  • 22. Personalize network experience Insight based Optimization of the mobile Internet of Things Dynamically adjusting Policy and Radio settings Insight based traffic steering Insight based dynamic profile management Intelligently steers users between multiple radio technologies (3G, LTE, WiFi) in HetNet environments Provides personalized network experience for high value customers during unpredictable & heavy data Trigger on insight Monitor user ? Lightly loaded network LTE 2600 UMTS 2100 Indoor sites Promote usage Differentiate experience Heavily loaded network <- IbOO -> Dynamic profile management Monetize with personalization LTE 800 WiFi GSM Efficient network utilization Monitor Differentiated experience Restore Profitable data delivery For internal use 9 Optimize ©2013 Nokia Solutions and Networks. All rights reserved.
  • 23. Innovations to build the Mobile Internet of Things with Millisecond Latency LTE for Stadiums ASA Liquid Applications Cloud Framework Service Productivity Learning Machine mmWave backhaul Localized content delivery Virtualized network element Big data platform Insight based Optimization Digital self portal orchestration For internal use 10 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 24. Thank you For internal use 11 ©2013 Nokia Solutions and Networks. All rights reserved.
  • 25. The That Matters OR Embedded Thinking Avi Baum, CTO Connectivity, TI Israel Dec, 2013
  • 26. How Many Internets Are There? Knowledge (static) Services (dynamic) Internet of People (Users) Internet of Machines (M2M) IoT - One Internet For All
  • 27. Node Range Connectivity Technologies At-A-Glance LTE 900 MHz Proprietary RF Supply Capacity [mAh]: No Supply Low Cap. 200mAh (Coin cell) 300 M Med Cap. 2000mAh Z-Wave 802.11ah Hi Cap. / AC Power 802.11ac 802.11b 802.11g, n 802.15.4 @ 900 MHz Cost [USD]: 100 M <1 802.11a 802.15.4 @ 2.4 GHz 1–2 Bluetooth 10 M 2 – 10 BLE EnOcean > 10 1M RFID 100 Kbps 1 Mbps 10 Mbps 100 Mbps 1 Gbps IoT should allow connectivity agnostic fabric Throughput
  • 28. Venues Wearables for wellness, health care Personal On-the-Go Cars, roadsides for smart cities Industrial Sensors for production line management and efficiency Infrastructure Metering for building management systems and smart grid IoT solutions should allow venue agnostic fabric
  • 29. Challenges Energy Should not impose change of power supply No change of energy class Communication Introduces Inherent Overheads In many typical applications the amount of information to transmit is significantly lower than the total bits over the air Need to ensure positive energetic balance Devices cannot consume more than they are supposed to save Source: Zonoff consumer survey (Nov, ‘13)
  • 30. Challenges Security More endpoints create more penetration options New usage models create new threats capabilities that were not considered remotely accessible, may now become accessible State of the art Security is bare necessity
  • 31. Challenges Data Client Window Size More endpoints mean higher density resulting in demand for capacity New usage schemes entail new routing paths Large amounts of data create storage need Real network latency introduces a challenge to limited resource systems
  • 32. Challenges Simplicity & Cost Simplicity and Cost constitute ~85% of the reasons consumers avoid connected devices Connectivity should not be treated as a capability but rather a main virtue of the product Requires seamless operation at minimal cost adder Today, the expectation is more significantly less then $10 Source: Zonoff consumer survey (Nov, ‘13)
  • 33. Turning Challenges into Opportunities Energy Lots of nodes enable lower energy per node Distributed system topology translates into distributed power dissipation Large number of nodes Higher node density Lower node-to-node average distance Lower per-node power consumption
  • 34. Turning Challenges into Opportunities Security Many devices allow redundancy for missioncritical system to better handle DoS attacks Distributed topologies enable multi-channel cross-checks making it harder to penetrate No single data store Sensitive data can be distributed There is no single place to attack in order to gain access to the data
  • 35. Turning Challenges into Opportunities Data Wide deployment introduce more routing paths May give rise to mesh and mesh-resembling topologies The volatile nature of collected data can be leveraged to improve storage demand and reduce capacity needs Localized consumer-producer traffic result in offload from loaded network routes
  • 36. TI Enables IoT Today! Breadth System Cost Security Low-Power Large portfolio of products in wide range of wireless technologies High focus on reference design and total solution cost Product inherent ultimate security Use case aware design • Low power & long range • Low power mesh network • Proprietary and open protocols Simplicity End-to-end integrated solutions w/standard, minimalistic interfaces • Smart metering and lighting • Metering, security systems • Moving into home automation • Fast – 10Mbps++ • Direct internet connection • Home & Enterprise apps • Lowest power • Connect to tablet/phone • Moving to industrial, automotive • Data over power lines (OFDM) • Developed for smart grid • Lighting, solar, appliances • Fast, low latency Ethernet • Real-time industrial control • Information technology IEEE P1901.2 2.4GHz Enabling IoT. Today. IEEE 802.15.4
  • 37. Emerging Technology Trends  Silicon technology evolvement • Zero leakage devices • Near-zero dissipation active materials  Energy supply advancements • High-capacity, low-volume batteries • Nano-batteries & cheaper super capacitors • Energy harvesting and ‘harvest at the source’ concepts  SW • SWARM concept for large-scale distributed programming  Data • Efficient stochastic routing for dense deployments • New approaches to pattern detection and clustering of locally distributed data
  • 38. The biggest Challenge/Opportunity of all..  A mindset shift • The source for x10s billion devices in 2020 • How can I use it? What is it good for? Embedded Thinking  Perpetual motion: Existing Devices Connectivity New services New use cases New usage models  Existing devices revamped New data patterns Demand for new devices
  • 40. Small data is the new big Keith Saft BLNK.io Telefonica Digital
  • 41. Small data
 is information generated 
 by machines and equipment. And by acting on 
 this small data 
 you can achieve 
 meaningful results.
  • 42. The new value of connected machines Expand Services With small data you can make usage, output, or outcomes the cornerstone of your business model. Optimize Processes Making decisions with real data is the best way to optimize, monetize, and ensure consistency. Reduce Costs Catch performance issues before they become problems that require costly fixes or downtime.
  • 43. A concrete producer optimizes his supply chain
  • 44. A deli supply company expands her business
  • 46. A small example Fan running? Thermostat working? Cargo? Door open? I can fix that...
 Turning on the I’m
 getting   too hot! Now 
 I’m cool
  • 47. Small data is
 knowing hot from cold Context Engine BLNK translates raw sensor data into something meaningful based on the what’s being measured. Smart Sensors capture what’s happening and send it on. -15º 4º The ice cream is just right The drinks are getting too cold Dashboards & Actions
 show you the big picture and let you act “auto-magically”
  • 48. The story of BLNK 
 & 500 fuel tanks
  • 51. By embedding knowledge you can optimize tank servicing
  • 52. By embedding knowledge you can optimize tank servicing
  • 53. Being context-aware saves time and resources Primary tank
  • 54. Being context-aware saves time and resources Backup tank
  • 56. Thank-you ;-) And check us out: www.BLNK.io
  • 57. The Rise of the Wearables Patrice Slupowski @slupowski -Dec 18th, 2013 – Tel Aviv – IoT Israel
  • 63. Every five years a word is dominating the CE industry 1990 : Portable 1995 : Digital 2000 : Connected 2005 : Mobile 2010 : Smart … 2015 : Wearable ? 7
  • 64. From a floor to your eye: an history of computing Digital Analog 1960 8 1980 1990 2015?
  • 65. Smartphones are incorporating more and more sensors 9
  • 66. Sensors price decrease open the way to the internet of things 10
  • 67. Wearables vs Smartphones  Why not smartphones only ? – – – –  Why not wearables only ? – – – – 11 Weight Accuracy Power Battery life No display Lack of interface Cost Battery life for communication
  • 68. From a modular smartphone…. …to a hub.
  • 69. Internet of Things is the next digital revolution wearable cameras sport tracking wellness and e-health smart Clothing motion and brain trackers smart Watches smart Glasses 300 to 500 million devices sales per year in 20172018 according to ABI research compared to 1,7 billion smartphones Mobile is core and the communication hub 13
  • 72. Sport tracking : Devices … 16
  • 73. Wearables subgroup : sport, wellness and health Sportives, health & beauty-conscious, geeks Misfit Shine Jawbone Consumers as patients GlucoDock iBGStar Withings Nike Carers Withings Fitbit AMBER Alert Withings Fitbit Tagg Remee 17 Equinoxe
  • 74. More activity and sleep trackers… Larklife Basis Live Smarter Simple. Strong . Wearable SUPERCHARGE YOUR DAY. Loop WakeMate The activity tracker that makes you move. 18 Shine Wake up fresh, sleep smarter iHealth Activity & Sleep Tracker
  • 75. More health devices… iHealth Wireless Wrist Blood Pressure Monitor iHealth Wireless Blood Pressure Monitor Kinsa Thermometer An Even Lighter BP Monitor Wireless Wonder Know More. Keep Your Family Healthier. Medisina GlucoDock My personal blood sugar assistant. 19 Sanofi iBGStar A meter with style, to match your lifestyle.
  • 76. More devices… HAPIfork Beam Brush Lumoback Eat Slowly - Lose Weight - Feel Great Brush Smart! Meet LUMOback, the Smart Posture & Movement Feedback System Release: Q4 2013 Release: 2013 Muse Breathometer OMsignal The Brainwave sensing headband A Smartphone Breathalyzer Bio-sensing clothing for everyday life Release: ? Release: Q4 2013 20 Release: Q1 2014 Scanadu & Scanaflo Finally, you can know yourself best. Release: Q1 2014 Smart Sock Fitness Tracker Wellness. Reinvented. Release: Q1 2014
  • 78. Motion and brain trackers : new interfaces 22
  • 79. Motion and brain trackers 23
  • 80. Motion and brain trackers : board of imagination 24
  • 81. Motion and brain trackers : new interfaces 25
  • 82. Smart watches : Basis vs Pebble 26
  • 84. 28
  • 85. 29
  • 86. Analysts are betting on those devices success   Are there more devices than customers ?  30 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1 billion smartphones For wellness today’s customer are already doing sport, are technophile, have money to spare for fun and are very concerned with wellbeing. Tomorrow the chase for public health
  • 88. 32
  • 89. 33
  • 91. Early-user typology Types Objectives Sportive Geek Test, app development Heath-conscious Self-knowledge, healthy life Patient Risk prevention, disease management Carer 35 Performance, risk-management, socialization Monitoring of dependent people (e.g. child, elderly, handicapped)
  • 92. Health insurers' health prevention programs have started leveraging apps and devices In 2012, Aetna's CEO Mark Bertolini said it is no longer in the insurance business, it is in the information business. In 2013, Aetna launched CarePass, an iPhone app and website for managing your fitness 36
  • 93. Are wearables useful or scary ? Health improvement Big brother People (& pet) safety Hacking Home automation Bugs Energy management Attention dispersion 37
  • 94. • • control thanks to a personal dashboard • transparency • 38 security support for all its customers and users
  • 95. Orange started retailing smart devices and services Orange Romania Orange Horizons Orange Poland Orange Spain 39 Orange France
  • 96. Orange provides a multi-purpose open cloud  User data is aggregated and securely hosted by Orange  Innovative cross-data services are developed by ecosystem partners plugging into the Orange cloud hub 40
  • 97. More than gadgets these new devices are providing new use cases and even creating new interfaces   Augmented Reality becomes really possible with natural interfaces  41 Wearables are much more adapted than smartphones for new usages and they use them for communications Will people adapt them is still a question ?
  • 100. Dr. Barak Hershkovitz Global Connected Consumer
  • 102. ONSTAR GLOBAL GROWTH More than 17 YEARS experience in the CONNECTED VEHICLE SPACE 24/7/365 Service for 6.5M Global Subscribers: ¶ More than 789 Million subscriber interactions to date ¶ We answer 4 calls per second ¶ Assisted in nearly 2.4 Million emergency situations ¶ Nearly 180 Million navigation requests delivered
  • 103. INDUSTRY’S FIRST Mobile App More than 1.8Million Downloads More than 49Million Interactions
  • 104. LARGEST DEPLOYMENT of 4G LTE SERVICES in the automotive industry Connected by
  • 105. VEHICLE ECOSYSTEM Cloud Services MULTIPLE CHANNELS RemoteLink Mobile App Digital Payment Urban Mobility 4G LTE 3rd Party Apps/App Framework M2M Fuel & Parking Connected by Food & Travel
  • 107. OVER THE AIR UPDATE
  • 108. B2D – “BIZ 2 DRIVER” Eco System Service Providers GM online Service HUB (OnStar) Payment CRM Services “Driver Profile” Car Context User Context
  • 113. About Moovit • • • • • Founded Nov 2011 Venture funded 3,000,000+ users Coverage in 22 countries, 100 cities Top Navigation app on Google Play & Apple App Store Real Time, Public Transit Info, Navigation & Ticketing App 2
  • 114. 3.5M Daily Real Time Requests 3M+ Monthly Trip Plans 3 10M Daily User Reports 100K+ Daily Active Users
  • 115. What’s the best way to my destination now? When will my next bus arrive? Will it be overcrowded? When will I arrive to my destination? Uncertainty & wasted time frustrate public transport riders 4
  • 116. Providing the most complete real-time PT information, combining agencies data with the power of the crowd. 5
  • 117. Sensing transit and users location to provide realtime transit information and directions 6
  • 118. Sensing other users locations to alert and assist others 7
  • 119. Sensing to power Ticketing 8
  • 121. Dec  18th,  2013   Israel  IoT  Conference  –  Startup  Roundtable    
  • 122. Dec  18th,  2013   Israel  IoT  Conference  –  Startup  Roundtable    
  • 123. IoT  Landscape   Middleware   Management  SW  for  SIM,  Device,  Comms’  and  Service   ConnecIvity   Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc   Devices   VerIcals  descripIon  from  Machina  Research  
  • 124. IoT  Landscape   Emergency  Services   Agriculture   ConstrucIon   Retail  &  Leisure   Manufacturing   Worried   well   UIliIes   Health   Consumer  Electronics   VerIcals  /   Sectors   AutomoIve   Enterprise   Smart  CiIes  &   TransportaIon   Living   Smart  Building   Environment   Supply  chain   Middleware   Management  SW  for  SIM,  Device,  Comms’  and  Service   ConnecIvity   Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc   Devices   VerIcals  descripIon  from  Machina  Research  
  • 125. IoT  Landscape   Emergency  Services   Agriculture   ConstrucIon   Retail  &  Leisure   Manufacturing   Worried   well   UIliIes   Health   Greenbox   Consumer  Electronics   VerIcals  /   Sectors   AutomoIve   Enterprise   Smart  CiIes  &   TransportaIon   Living   Smart  Building   Environment   Supply  chain   Middleware   Management  SW  for  SIM,  Device,  Comms’  and  Service   ConnecIvity   Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc   Devices   VerIcals  descripIon  from  Machina  Research  
  • 126. Greenbox   Your garden, connected. A smartphone-controlled watering system for your yard From this   www.greenboxhq.com   To this.  
  • 127. Sensors  to  Servers Smart  City  S-­‐2-­‐S   Yarum Locker Chief Executive Officer Miltel Communications Ltd. 7 Gush-Etzion St., Givat Shmuel, Israel 5403007 Tel: +972-7371333 Fax: +972-7371331 E-Mail: yarum@miltelcom.com Parking   Public  LighIng   Fire  Hydrants   Recycling  /  Garbage   Energy  &  HeaIng   Water  &  Sewage  
  • 128. Sensors  to  Servers Smart  City  S-­‐2-­‐S  
  • 129. Sensors  to  Servers Smart  City  S-­‐2-­‐S   Parking   Public  LighIng   Fire  Hydrants   Recycling  /  Garbage   Energy  &  HeaIng   Water  &  Sewage  
  • 130. Ride  public  transit  smarter  
  • 131. •  A  unique  and  disrupIve  soluIon  using  Internet  Of  Moving   Things  and  crowd  source  concepts  for  locaIon  and   communicaIon   •  A  Wireless  wristband  providing  parent’s  peace  of  mind              for  child’s  indoor  and  outdoor  locaIon      
  • 132. The  DarioTM  Plaorm     Healthcare Providers •  •  •  Health Systems •  •  •  Real time patient data portal Proactive alerts when patients need help Clinical decision support Population risk management Clinical trial support Outcome analysis •  Secure data storage and access •  Provide real time trend analysis •  Delivers proactive actionable insights Person Living with Diabetes Caregiver •  •  Health alerts Advocacy tools •  •  •  Track & share data Testing & medication reminders Insights & support