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5 Key Takeaways For Brand Marketers
Mobile World Congress 2016 – Day 2
Technology is ever changing
We must be wary of overlooking the end user
Our mobile phone reveals much individual preferences
Understand how & why the consumer is using it
Many of the devices at MWC will be used by Gen Z
Avoid generalizing about this group as with Millennials
We all going to have to learn about mobile faster
Don’t throw out good existing strategic principles
Look to Asia to see rapid mobile evolution
Over 70% of e-commerce in China happens on mobile
Thanks
Tune in tomorrow for Day 3’s recap
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5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

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Day 2 of #MWC16 was focused on Mobile Darwinism, McCann's day long seminar on the evolution of mobile technology & implications for brands.

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5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

  1. 1. 5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 2
  2. 2. Technology is ever changing We must be wary of overlooking the end user
  3. 3. Our mobile phone reveals much individual preferences Understand how & why the consumer is using it
  4. 4. Many of the devices at MWC will be used by Gen Z Avoid generalizing about this group as with Millennials
  5. 5. We all going to have to learn about mobile faster Don’t throw out good existing strategic principles
  6. 6. Look to Asia to see rapid mobile evolution Over 70% of e-commerce in China happens on mobile
  7. 7. Thanks Tune in tomorrow for Day 3’s recap
  • DomenicoBarricelli

    Jun. 4, 2020
  • arunkavin1

    Mar. 2, 2020
  • FAlessandroMBerga

    Feb. 14, 2018
  • SteveZiemba

    Feb. 26, 2016
  • nandoism

    Feb. 24, 2016
  • BRANDONSOLIS

    Feb. 24, 2016
  • omardeturnario

    Feb. 24, 2016

Day 2 of #MWC16 was focused on Mobile Darwinism, McCann's day long seminar on the evolution of mobile technology & implications for brands.

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