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WOMMA Summit 2012

November 30, 2012




Gemma Craven
Social@Ogilvy
Key takeaways
For brands from WOMMA
Trend #1
Focus using Facebook to launch new products
Brandson your 1%
Trend #2
Highlight the “why” for your brand

                                     5
Trend #3
Content quality counts in a busy space
Celebrating the
Famebook fan




Trend #4
      #3
Demonstrate ROI in social
Celebrate the rise of the Famebook fan
Putting fans in control




Trend #5
       #4
C Suite is still to control real world social & digital
Allowing fans uncomfortable with activations

                                                          8
Trend #6
Demonstrate the benefits of social media internally
#6
Trend #7
Instagram reaches young, visually-based audiences
All roads lead to social business
Trend #7
       #8
Pinterest is a good the world
Take advantage of traffic driver but not for all brands
Trend #9
Crisis is a fact of life in social media
Thank you




Gemma Craven
EVP, NY Group Head | Social@Ogilvy

Email:      gemma.craven@ogilvy.com
Twitter:    @gemsie
Linkedin:   linkedin.com/gemsiecraven

Social for Brands site:
Social.ogilvy.com


                                        14

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