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9 TipsFor BuildingAn InternalSocial MediaTeam                              Gemma Craven               Head of Social@Ogilv...
Tip #1Youth does not = knowing brand management
Tip #2Tip #2Measurement & analytics are no longer optionalMeasurement & analytics are no longer optional                  ...
Tip #3Tip #3Content is key on today’s visual webContent is key on today’s visual web
Tip #4Tip #4Use a Center of Excellence approachUse a Center of Excellence approach                                        ...
Tip #5Tip #5Ensure you have the right listening infrastructureEnsure you have the right listening infrastructure          ...
Tip #6Tip #6Invest in trainingInvest in training                     7
Tip #7Tip #7Use your agency partners wiselyUse your agency partners wisely
Tip #8Tip #8Think about different global staffing modelsThink about different global staffing models                      ...
Tip #9Tip #9Look for hand raisers internallyLook for hand raisers internally                                   10
Connect with meGemma CravenEVP, NY Group Head | Social@OgilvyEmail:      gemma.craven@ogilvy.comTwitter:    @gemsieLinkedi...
9 tips for creating a world class social media marketing team final
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9 tips for creating a world class social media marketing team final

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As shared on our Social@Ogilvy page too, tips to consider when creating an internal social media marketing team

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9 tips for creating a world class social media marketing team final

  1. 1. 9 TipsFor BuildingAn InternalSocial MediaTeam Gemma Craven Head of Social@Ogilvy New York January 2013
  2. 2. Tip #1Youth does not = knowing brand management
  3. 3. Tip #2Tip #2Measurement & analytics are no longer optionalMeasurement & analytics are no longer optional 3
  4. 4. Tip #3Tip #3Content is key on today’s visual webContent is key on today’s visual web
  5. 5. Tip #4Tip #4Use a Center of Excellence approachUse a Center of Excellence approach 5 Image courtesy of the Altimeter Group
  6. 6. Tip #5Tip #5Ensure you have the right listening infrastructureEnsure you have the right listening infrastructure 6
  7. 7. Tip #6Tip #6Invest in trainingInvest in training 7
  8. 8. Tip #7Tip #7Use your agency partners wiselyUse your agency partners wisely
  9. 9. Tip #8Tip #8Think about different global staffing modelsThink about different global staffing models 9
  10. 10. Tip #9Tip #9Look for hand raisers internallyLook for hand raisers internally 10
  11. 11. Connect with meGemma CravenEVP, NY Group Head | Social@OgilvyEmail: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecravenSocial for brands site:Social.ogilvy.com 11
  • EllenMcDowell1

    Dec. 3, 2015
  • AdamKornblum

    Jan. 9, 2013

As shared on our Social@Ogilvy page too, tips to consider when creating an internal social media marketing team

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