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Is Your Event Video Strategy
Where it Needs to Be?
Gemma Craven
Executive Director, Strategic Markets
Spredfast
• Must-know trends in
video marketing
• How to incorporate
videos into your event
strategy
• Takeaways to consider
right n...
1. The Rise Of Real Time Storytelling
Meerkat & Periscope
Be Careful Regarding Rights
Big Brands Are Jumping On Board
2. Snapchat = The New Teaser Video
• https://www.youtube.com/watch?v=88Cu3yN
-LlM
Snapchat Stories Drive Awareness
Snapchat Generates Buzz For NARS
3. Vine = Powerful Influencers
4. Facebook = Integrating Video Into Fans’
Conversations
5. Instagram = Creative Video Options
6. YouTube Is A Powerful Network
Incorporating
Video Into
Your Event
Strategy
Don’t Create Aimless Content
• Clarify your purpose by thinking about a video marketing mission
statement for your event. ...
Divide Your Event Into 3 Parts
Pre event
• Focus on teasers, asking speakers or special guests to create
videos, pre-relea...
Divide Your Event Into 3 Parts
During the event
• Encourage attendees to create videos and share them across social
networ...
Divide Your Event Into 3 Parts
After the event
• Create an event recap video and publish on a video hub such as
YouTube
• ...
Key
Takeaways
Be Bold & Experiment
• Be bold and experiment with newer forms of video around your
event – it is the perfect opportunity ...
Be Bold & Experiment
• Don’t forget the power of the crowd – ask for submissions around an
event, empower a group of ‘live...
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Is Your Event Video Strategy Where It Needs To Be?

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It has been said that 2015 is the year of video marketing. On average, there are more than 3 billion video views on Facebook every day. Globally, Facebook users are uploading 75% more clips per person–– 94% more in the US–– compared to this time last year. These rates increase even more due to video sharing across other social platforms like Twitter, Instagram, Meerkat, and Periscope.

Event organizers and marketers everywhere are realizing the importance of securing budgets and resources to prioritize video production.
Learn:
Must-know trends in video marketing
How to incorporate videos into your event strategy
5 key takeaways to consider right now to ensure your video marketing is as impactful as possible

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Is Your Event Video Strategy Where It Needs To Be?

  1. 1. Is Your Event Video Strategy Where it Needs to Be? Gemma Craven Executive Director, Strategic Markets Spredfast
  2. 2. • Must-know trends in video marketing • How to incorporate videos into your event strategy • Takeaways to consider right now
  3. 3. 1. The Rise Of Real Time Storytelling
  4. 4. Meerkat & Periscope
  5. 5. Be Careful Regarding Rights
  6. 6. Big Brands Are Jumping On Board
  7. 7. 2. Snapchat = The New Teaser Video • https://www.youtube.com/watch?v=88Cu3yN -LlM
  8. 8. Snapchat Stories Drive Awareness
  9. 9. Snapchat Generates Buzz For NARS
  10. 10. 3. Vine = Powerful Influencers
  11. 11. 4. Facebook = Integrating Video Into Fans’ Conversations
  12. 12. 5. Instagram = Creative Video Options
  13. 13. 6. YouTube Is A Powerful Network
  14. 14. Incorporating Video Into Your Event Strategy
  15. 15. Don’t Create Aimless Content • Clarify your purpose by thinking about a video marketing mission statement for your event. This keeps you from creating aimless content. • Your videos should have a purpose aligned with your event goals. • Establish who is responsible for creating content and what the different formats require production wise • Determine where your video content will live • Figure out how you will measure the reach of your video content • Think about the three parts of an event – pre, during and post – as video will work differently during each • To align with these three parts, think about your story arc
  16. 16. Divide Your Event Into 3 Parts Pre event • Focus on teasers, asking speakers or special guests to create videos, pre-releasing info about the event using Snapchat • Highlight must see elements of a location (e.g. hotel, city, local attraction) with short form video • Personalize the event via ivideos from other attendees or past attendees • Send out personalized invites via video on social channels to key influencers you want to invite • Publish some content from previous events on a video hub to give a flavor of previous events
  17. 17. Divide Your Event Into 3 Parts During the event • Encourage attendees to create videos and share them across social networks; display UGC prominently at the event • Use new live streaming videos to bring the event to life to those who are not there • Launch exclusive content around the event via live stream • Invite influencers to live broadcast an event or create short form videos during it, using the power of their networks to spread their video content • Video record sessions and speakers to be able to create a hub of content from the event, think about interesting vantage points • Conduct interviews with attendees and speakers at the event
  18. 18. Divide Your Event Into 3 Parts After the event • Create an event recap video and publish on a video hub such as YouTube • Release additional supporting material on your YouTube hub to build out content for visitors • Publish video from your event across social channels using paid media to get in front of target audiences • Use social search tools to aggregate and display video content across your social platforms
  19. 19. Key Takeaways
  20. 20. Be Bold & Experiment • Be bold and experiment with newer forms of video around your event – it is the perfect opportunity and a use case many in marketing long for • Have a plan, even if experimenting. What is your strategy? Always ask yourself why you are doing something, rather than just do it for the sake of it • Get professional help to create content that needs to look slick • There are many video “stars” out there who can be engaged to help add some oomph to your event
  21. 21. Be Bold & Experiment • Don’t forget the power of the crowd – ask for submissions around an event, empower a group of ‘live streamers’, write calls to action into the flow of the event • Video is a powerful tool for telling a story, doing a big reveal, transmitting your event to attendees globally • Watch and learn – this is an exciting age of experimentation by big brands with big budgets. Learn from their lessons!
  22. 22. Thank You
  • arunkavin1

    Mar. 2, 2020
  • SteveZiemba

    Feb. 26, 2016
  • isabellemani

    Jul. 22, 2015

It has been said that 2015 is the year of video marketing. On average, there are more than 3 billion video views on Facebook every day. Globally, Facebook users are uploading 75% more clips per person–– 94% more in the US–– compared to this time last year. These rates increase even more due to video sharing across other social platforms like Twitter, Instagram, Meerkat, and Periscope. Event organizers and marketers everywhere are realizing the importance of securing budgets and resources to prioritize video production. Learn: Must-know trends in video marketing How to incorporate videos into your event strategy 5 key takeaways to consider right now to ensure your video marketing is as impactful as possible

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