Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1 
How to Prepare 
Your Social Program for 
Christmas in July 
GEMMA CRAVEN | JULY 25, 2014
2 
Agenda 
Establish a relationship with fans and 
advocates 
Use content and listening to define your social 
voice 
Plan...
3 
Social marketers should learn 
from retailers 
and plan ahead now for year end, AKA 
"Christmas in July”.
This is a simpler title slide 
Rod Favoron 
@RodFav 
July 2014 
Establish a 
relationship with 
customers and 
advocates e...
5 
Don’t wait 
until November 
to engage with consumers or to work on 
creating brand advocates – find those 
advocates wh...
6 
Define 
your social voice to stand 
out from the crowd
7 
Define your social voice and use 
content to further develop it in social 
channels, so that come the end of 
year rush...
This is a simpler title slide 
Plan early to surround 
the customer where they 
are 
Rod Favoron 
@RodFav 
July 2014
9 
Think about how 
your end target’s daily routine will be 
different during the Holiday period and then 
design a social...
10 
Outline 
your paid strategy now
11 
Defining a paid strategy in July will 
allow you to clearly define the goals of 
a paid program, your target audience ...
This is a simpler title slide 
Rod Favoron 
@RodFav 
July 2014 
Determine your goals for 
the Holidays
13 
This is a time to establish 
watertight and business aligned goals and 
manage internal expectations for year-end 
soc...
14 
Conclusion 
Establish a relationship with fans 
and advocates 
Use content and listening to 
define your social voice ...
15 
Summer is the time 
to work on holiday planning to ensure impactful 
social media marketing.
16 
Connect With Us 
Gemma Craven 
EXECUTIVE DIRECTOR, STRATEGIC MARKETS 
gcraven@spredfast.com 
@gemsie
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Yes! we're open
Next
Upcoming SlideShare
Yes! we're open
Next
Download to read offline and view in fullscreen.

Share

How To Prepare Your Social Programs For Christmas - NOW!

Download to read offline

It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not.

This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

How To Prepare Your Social Programs For Christmas - NOW!

  1. 1. 1 How to Prepare Your Social Program for Christmas in July GEMMA CRAVEN | JULY 25, 2014
  2. 2. 2 Agenda Establish a relationship with fans and advocates Use content and listening to define your social voice Plan to surround the customer where they are in the Holidays Outline your paid strategy Set your social goals early Photos courtesy of Victoria Pickering via Flickr (https://www.flickr.com/photos/vpickering/). The licensor does not endorse Spredfast or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/
  3. 3. 3 Social marketers should learn from retailers and plan ahead now for year end, AKA "Christmas in July”.
  4. 4. This is a simpler title slide Rod Favoron @RodFav July 2014 Establish a relationship with customers and advocates early
  5. 5. 5 Don’t wait until November to engage with consumers or to work on creating brand advocates – find those advocates who are already talking about you and build a relationship with them starting NOW.
  6. 6. 6 Define your social voice to stand out from the crowd
  7. 7. 7 Define your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.
  8. 8. This is a simpler title slide Plan early to surround the customer where they are Rod Favoron @RodFav July 2014
  9. 9. 9 Think about how your end target’s daily routine will be different during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset.
  10. 10. 10 Outline your paid strategy now
  11. 11. 11 Defining a paid strategy in July will allow you to clearly define the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.
  12. 12. This is a simpler title slide Rod Favoron @RodFav July 2014 Determine your goals for the Holidays
  13. 13. 13 This is a time to establish watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your company’s overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals?
  14. 14. 14 Conclusion Establish a relationship with fans and advocates Use content and listening to define your social voice Plan to surround the customer where they are in the Holidays Outline your paid strategy Set your social goals early
  15. 15. 15 Summer is the time to work on holiday planning to ensure impactful social media marketing.
  16. 16. 16 Connect With Us Gemma Craven EXECUTIVE DIRECTOR, STRATEGIC MARKETS gcraven@spredfast.com @gemsie

It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not. This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.

Views

Total views

1,233

On Slideshare

0

From embeds

0

Number of embeds

9

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×