We have the 3 samples that we ordered, and review them, and compare them to the suppliers profile. In the end, we decide on the Supplier that we will pursue this million dollars with!
15 Tactics to Scale Your Trade Show Marketing Strategy
Jungle Scout's Million Dollar Case Study: Reviewing Samples
1. THE MILLION DOLLAR CASE STUDY
Session #6:
Reviewing Samples &
Choosing A Supplier
Journey to $1mil -
100% for Charity
March 29th, 2017
2. Where are we?
▸ Decided on a Product: Baby Hooded
Towels
▸ Contacted 21 Suppliers
▸ Requested & Received 3 Samples
▸ Had Follow up Conversations with 3
Suppliers
3. ▸ Communication:
▹ Responsive
▹ Thorough
▹ Good English Skills
▸ Product Quality
▸ Pricing
▸ Intangibles
▹ Proactive Supplier
▹ Good track record (existing customers)
Criteria For Our Ideal Supplier
4. Improve Targeting
(boy, girl, neutral)
Offer a Variety of colors
Premium Quality
100% Bamboo
Thicker, More Luxurious
Bigger Size
(90x90cm)
longer usability
Added Value
Include a washcloth
Baby Hooded Towels: Our Positioning & Marketing
5. Good Factory 1
▸ Good communication
▹ 8/10 with Responsiveness & English
▸ Supplier for a top listing (with good product
reviews)--good quality control
▸ 3 swatches (400gsm) very soft and silky
▸ $5.40 FOB (before negotiating) for towel, box and label
▹ $0.655 USD/pc for 30cm x 30cm wash cloth
▸ Lead Time: 30-35 days
▸ Caveat: Can’t do 500gsm unless we purchase 6000pcs
Small MOQ must be 92% bamboo (400gsm) or 70%
bamboo/30%cotton (380gsm)
6. Good Factory 2
▸ Good communication
▹ 10/10 with Responsiveness
▹ 9/10 with English
▸ Hustler, willing to make stuff happen, ie recommends
included a washcloth made of waste material for $0.35
more
▸ $6.09 FOB (before negotiating): towel, washcloth, tags,
and nice packaging
▸ Lead Time: 25-30 days
▸ Received two samples, 400 gsm, in two sizes: 75x75
cm and 90x90cm
7. Good Factory 3
▸ Good communication
▹ 8/10 with Responsiveness
▹ 8/10 with English
▸ $7.03 FOB (before negotiating): towel, washcloth, tags, and
nice packaging
▹ Getting new quote for 90x90 cm 500 gsm bamboo
▸ Lead Time: 25-30 days
▸ Received 3 samples:
▹ 400gsm 100% cotton
▹ 500gsm 100% bamboo
▹ 70x140cm rectangle
8. A Review Of The 3 Suppliers
Supplier 1 Supplier 2 Supplier 3
Overall
Friendly and helpful, just no small
MOQ with 500pcs
Hustler, willing to make stuff happen
Friendly and supportive, not moving on
price, playing up product quality
Product Quality
Good quality, supplier for a top seller.
Swatches are exceptionally soft
Good quality
500gsm 100% bamboo could create
the most premium branding
Price
0.655usd/pc for 30cm x 30cm wash
cloth & 5.4usd/pc for towel, box and
label
Before negotiating, $6.09 FOB - towel,
washcloth, tags and nice packaging
Before negotiating, $7.03 FOB - towel,
washcloth, tags and nice packaging
Lead Time 30-35 days 25-30 days 25-30 days
Communication 8/10 9/10, very responsive 8/10
8
9. Place your screenshot here
9
Challenges:
Additional
Consumer Safety
Tests
https://www.cpsc.gov/bu
siness--manufacturing/re
gulatory-robot/safer-prod
ucts-start-here
10. Decisions, Decisions!
▸ Get Final Negotiated Prices/Minimum Order
Quantity
▸ Draft/Sign Purchase Order Agreement
▸ Place down payment
▸ Find Third Party Inspection Service
I LIKE THIS ONE =)