9. Football Audience in numbers
103
200
3
millions total attendance across europe in 20121
millions viewers watching the all-german 2013
Champions League final worldwide across-devices2
percent of average growth in attendance in 20121
10. Interisti in numbers
✦ The 2nd most-supported team in italy with 7 millions fanbase
✦ The largest season ticket holders for 2012/2013 season
✦ 15% growth in season ticket sales for 2013/2014 season
12. There are 3 sources of income in Football business:
Gate receipts Broadcasting Merchandising
13. 1. Gate Receipts
✦ Stadium revenue is the “heart” for any football club
✦ Average of 90% stadium capacity utilization for UEFA Champions
League 1
✦ However, stadium revenue has decreased 2.7% in domestic
competition during the last year2
14. 2. TV/Broadcasting Rights
✦ One-time income (in massive amount, of course)
✦ Broadcast revenue is directly affected by “market pool” in each
country
✦ 6.9% growth in Broadcasting revenue during the last year
15. 3. Merchandising
✦ Used to be classified as “other income”
✦ Usually used as a parameter of popularity
16. Revenue proportion of Football Clubs in europe
Top 5 european leagues revenue breakdown (2007-2011)
0
25
50
75
100
Stadium Broadcast Commercial
24%
52%
24%
47%
30%
23%
30%
45%
25%
27%
60%
13%
29%
58%
13%
19. Stadium plays an important part for any football club
This fact limits the revenue that a club can gain
from gate receipts
53%
23%
24%
Owned
State-owned
Other Party
However, 76% of clubs
competing in UEFA
Champions League do not
own their own stadium1
20. Owning your own stadium can make a significant impact to
a club’s revenue stream
✦ Arsenal is the only club within the top-5 ranked Delloite’s Football
Money Club in which matchday income contributed the most to
their revenue (€103 million)
✦ Average attendance of 60,025 (97% utilization)
20%
39%
41%
Matchday Broadcasting Commercial
21. 2. Create a Global Brand
✦ Football is a universal language
✦ European football is growing in popularity worldwide
✦ Nearly 1 billion non-domestic followers in total
22. Becoming a Global Brand will help a club maximise their
merchandising revenue
31%
36%
33%
Matchday Broadcasting Commercial
Man Utd’s revenue
proportion
23. “What kind of a healthy business is it that waits
for a white knight on a horse with lots of money
to throw around and then jump off his horse
and run away the next day?”
- Gianni Infantino -
UEFA General Secretary