How to sell through storytelling
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Storytelling is an essential part of Content Marketing. It creates a strong bond between brand and consumers, because... emotions sell. Storytelling creates multiple opportunities in the e-commerce market. "PEOPLE DON'T BUY WHAT YOU DO, THEY BUY HOW YOU MAKE THEM FEEL" Bernadette Jiwa, "The story of telling"
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How to sell through storytelling
- 1. HOW TO SELL THROUGH STORYTELLING © 2016 Styla
- 2. " "YOU'RE NEVER GOING TO KILL STORYTELLING BECAUSE IT'S BUILT INTO THE HUMAN PLAN. WE COME WITH IT. _______________ MARGARET ATWOOD
- 3. STORYTELLING IS AN ESSENTIAL PART OF CONTENT MARKETING
- 4. WHAT IS BUT WHAT IS STORYTELLING ?
- 5. Compelling brand stories serving to reveal and remind all audiences of something sacred and valued about themselves rather than the ubiquitous marketing of new product offerings, features or additives. The manner in which your brand communicates with customers, employees, partners and investors must be carefully crafted from the unifying principals of a core brand story. STORYTELLING [ˈstɔr·∙iˌtel·∙ɪŋ], n. source: brand strategy insider WHAT IS STORYTELLING ?
- 6. IT CREATES AN EMOTIONAL BOND, BECAUSE EMOTION SELLS WHAT IS STORYTELLING ? (let’s face it)
- 7. "PEOPLE DON'T BUY WHAT YOU DO, THEY BUY HOW YOU MAKE THEM FEEL _______________ BERNADETTE JIWA, 'THE STORY OF TELLING' WHAT IS STORYTELLING ?
- 8. STORYTELLING creates MULTIPLE OPPORTUNITIES in the global e-‐commerce market…
- 9. …which in 2015 has been estimated $1.6 trillions to be worth = BIG UNAVOIDABLE ROOM FOR OPPORTUNITIES TO SELL PRODUCTS source: LemonStand
- 10. OPPORTUNITY 1: BY LINKING THE REAL AND THE DIGITAL WORLDS
- 11. OPPORTUNITY 1: LINKING THE REAL AND THE DIGITAL WORLDS Example 1 Ikea Enhanced experience to visualise furniture in your own room before buying it.
- 12. OPPORTUNITY 2: BY REACHING THE 'EXPERIENCE' SHOPPERS
- 13. OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS EXPERIENCE NEED PRICE SHOPPER PROFILE: PRAGMATICS SHOPPER PROFILE: SAVERS SHOPPER PROFILE: SHOPAHOLICS SKEPTICS RESEARCHERS
- 14. WHY ARE THEY SO COOL? OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS “Experience shoppers" are people who don’t just want to “buy”. Instead, they want to be guided, educated and inspired. Once you provide an “experience" to the shopper, s/he will come back to your shop again and again, becoming a loyal customer.
- 15. OPPORTUNITY 3 BY REDEFINING THE RELATIONSHIP BRAND / CUSTOMER
- 16. BRAND / RETAILER CUSTOMER OPPORTUNITY 3: REDEFINING THE RELATIONSHIP BRAND / CUSTOMER
- 17. BRAND / RETAILER CUSTOMER CONFIDENT IDOL COACH TEACHER EXPERT BEST FRIEND COMMUNITY SHRINK MOTTO INSPIRATION MERCHANT PROFESSIONAL CONSULTANT ROLE MODEL LIFESTYLE PARTNER PATIENT STUDENT FRIEND FOLLOWER ADVOCATE FAN CLIENT MEMBER AMBASSADOR OPPORTUNITY 3 | REDEFINE THE RELATIONSHIP BRAND / CUSTOMER
- 18. 18 OPPORTUNITY 4 BY ENHANCING THE E-‐COMMERCE ENVIRONMENT WITH VALUABLE CONTENT
- 19. BY BRINGING VALUE TO YOUR PRODUCT WITH PERSONAL STORIES…
- 20. AND BY INSPIRING READERS WITH GREAT CONTENT…
- 21. 21 YOU STOP SELLING A PRODUCT AND START SELLING THE IDEA OF IT.
- 22. LET STORYTELLING BOOST YOUR SALES WITH THE ONLY CONTENT MARKETING SOLUTION FOR YOUR SHOPPABLE MAGAZINE www.styla.com