1. Sailing the business
world
Ghislaine Bovy
ghislaine_bovy@me.com
LinkedIn: http://www.linkedin.com/in/ghislainebovy
Facebook page: https://www.facebook.com/DeepBlueCom

2. The Sea = the environment

3. Sea = Market
When sailing the seas, the focus is on the environment.
The same applies to the Business Plan.
★Prevailing winds & currents = Trends
★Season = Timing
★Destination = Target market
★Traffic = Competition
★Boat equipment & supplies = Branding & Assets

4. The Big Picture
Prevailing winds/currents
& The Trends
Don’t go against them
If the prevailing wind comes from the East & you want
to go East = forget it
The market is going Mobile & you develop new Apps for
Desktops = forget it
If all sailing boats avoid the Red Sea due to the
presence of pirates = don’t go
If other companies launched a similar product and fail
= develop another product

5. Destination = target
Text

6. Traffic = competition

7. Boat = company
★ Name
★Description = Brand
A brand is a "Name, term, design, symbol, or any
other feature that identifies one seller's good or
service as distinct from those of other sellers”.
Ours = “Minuit” www.minuit.net

8. What it takes
Boat must be reliable = equipment, supplies (water,
food, etc) and spare parts
Your company = reliable structure
The number one priority = PASSION

9. Equipment
Text

10. Passion

11. Budget = Business Plan
15 years sailing around the world = budgeting &
planning
Creating a new company = budgeting & planning
A circumnavigation is a formal statement of a goal:
going round the earth, the reasons why it’s feasible:
reliable boat and the plan to make it happened:
financing the trip by “ad hoc” working.
A company business plan is a formal statement of a set
of business goals, the reasons why they are believed
attainable, and the plan for reaching those goals.

12. Hard work

13. Networking is key!

14. Thank you!