1. A New Narrative for Santa Maria
Giovanni Rodriguez, The Silicon Valley Story Lab
SBBCollege
June 7, 2016
The Silicon Valley Story Lab
2. How I got here
From:
Helping organizations reimagine themselves through shared narratives -- blueprints for collective action --
to more effectively compete in the new global economy.
@giorodriguez The Silicon Valley Story Lab
3. How I got here
From:
Helping organizations reimagine themselves through shared narratives -- blueprints for collective action --
to more effectively compete in the new global economy.
To:
Helping regions reimagine themselves through shared narratives -- blueprints for collective action -- to
more effectively compete in the new global economy.
@giorodriguez The Silicon Valley Story Lab
4. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab
5. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab
6. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab
7. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.
@giorodriguez The Silicon Valley Story Lab
8. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.
@giorodriguez The Silicon Valley Story Lab
9. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.”
@giorodriguez The Silicon Valley Story Lab
13. Our view
It can be about nurturing the creative economy.
@giorodriguez The Silicon Valley Story Lab
14. Our view
It can be about nurturing the creative economy.
It can be about nurturing an opportunity zone.
@giorodriguez The Silicon Valley Story Lab
15. Our view
It can be about nurturing the creative economy.
It can be about nurturing an opportunity zone.
It can be done “by design” (intentionally, iteratively, and collaboratively).
@giorodriguez The Silicon Valley Story Lab
24. @giorodriguez The Silicon Valley Story Lab
“The world’s biggest problems are
the world’s biggest markets.”
Peter Diamandis, Singularity University
The Silicon Valley Story Lab@giorodriguez
34. @giorodriguez The Silicon Valley Story Lab
Start-up zones and
shared workspace
5
The Silicon Valley Story Lab@giorodriguez The Silicon Valley Story Lab@giorodriguez
Santa Maria Business
Development Center
(formerly MIYB)