My presentation at the LATiSM Latino2 Tour Kickoff on 9/18/2010 at the Los Angeles Convention Center

1. THE LATINOSPHERE: UNBUNDLED
Giovanni Rodriguez
The Latino2 Tour Kickoff
Tour Stop #1: The LA Marketing Tribe
LA Convention Center
September 18 , 2010
Monday, October 11, 2010

2. Monday, October 11, 2010

3. Monday, October 11, 2010

4. Q: “What do you do when your Mom friends you”?
Monday, October 11, 2010

5. A: You accept.
(It’s your mom, bobo.)
Monday, October 11, 2010

6. Monday, October 11, 2010

7. A: OK.
(It’s family.)
Monday, October 11, 2010

8. “How do we engage Latinos through social media?”
Monday, October 11, 2010

9. A: What about those privacy settings?
Monday, October 11, 2010

10. “Are Latinos more social”?
Monday, October 11, 2010

11. We are growing faster
Monday, October 11, 2010

12. We are aging slower
Monday, October 11, 2010

13. We are joining faster
Monday, October 11, 2010

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18. Monday, October 11, 2010

19. It’s not about one language
Monday, October 11, 2010

20. It’s not about law
Monday, October 11, 2010

21. It’s not just about land
Monday, October 11, 2010

22. language, laws, land
Monday, October 11, 2010

23. la, la, la
Monday, October 11, 2010

24. “What do we even mean when we say Latino?”
Monday, October 11, 2010

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26. The longtail of latinos
Monday, October 11, 2010

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28. The Latinosphere: Unbundled
Monday, October 11, 2010

29. many markets
Monday, October 11, 2010

30. many venues
Monday, October 11, 2010

31. “Are Latinos more social”?
Monday, October 11, 2010

32. Monday, October 11, 2010