1. #the cause how mass movements are made on the new social Web Giovanni Rodriguez University of San Francisco School of Business February 23, 2011

2. What can business leaders learn from contemporary social movements?

4. . the revolution will not be tweeted

5. . How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.

7. . Malcolm in the middle

15. 1 the cause

16. the cause Movements always begin with a grievance, a protest – a cause – over a wide and perceived inequity shared by a great number of people.

17. 2 the moment

18. the moment Though the grievance has been growing slowly for many years, an unprecedented portion of the world is now demanding change. An even larger part of the world has been inspired by a common cause – food, jobs, political representation.

19. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe

20. Now playing In Wisconsin (and elsewhere)

21. 3 fast history

22. fast history A common body of knowledge about how movements are made has emerged, and each successive cause appears to be learning from the last.

23. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Marshall Ganz grassroots strategist for Cesar Chavez later for worked for Obama

24. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Tea Party: Learned from Obama

25. 4 the metatribe

26. the metatribe All mass movements rely on the ability of diverse participants to come together under a common umbrella. The closer it gets to ethnic, tribal, or historical identity – imagined or real -- the stronger the movement.

27. 2. the moment Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe

28. 5 access

29. access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.

30. access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.

31. 6 leadership

32. leadership Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.

33. access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.

34. access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.

35. 7 organization

36. organization Instead of strictly hierarchical organizations, mass movements tend to grow through more organic structures.

38. 8 money

39. money Although not a critical element at the beginning of a movement, to keep it going almost always involves a strategic investment in operations.

41. 9 sustainability

42. sustainability Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.

43. sustainability Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.

44. 10 role

45. role Despite their failure to persist – or sometime to even effect change – a mass movement has the potential to contribute its own part to fast history.

50. Lesson #1 Who owns social media? The user does.

51. Lesson #2 The future of all organizations – virtual, mobile, socially-driven.

52. Lesson #3 The role of leaders? Best practices, support, strategic investment.