keynote at National Hispanic Corporate Council's think tank on social media, Oct. 21, 2009

1. UNBUNDLED
Giovanni Rodriguez
NHCC Think Tank
October 21, 2009

4. Q: “What do you do when your Mom friends you?

5. A: You accept.
It’s you mom, bobo

6. “How do we engage Latinos through social media?”

11. “How do we engage Latinos through social media?”

12. “What does it mean to be Latino?

13. “What does it mean to engage”?

14. “Are latinos more social”?

15. We are growing faster

16. We are aging slower

17. We are joining faster

20. Why we bundle

21. Why we unbundle

22. Follow the bundle.

23. Who unbundles?

24. Hispanicus!

25. Latin-Americain!

33. It used to be about the few. Now it’s about the many.

37. What is being bundled?

38. It used to be about consumption.
Now it’s about production.

44. How to unbundle (and rebundle)

45. 1. Listen

46. 2. Resist the temptation to bundle.

47. 3. It’s not about the tools. It’s not about the rules.
It’s about both.

48. 4. Design bridges not houses.
The socially networked worlds needs infrastructure.

49. 5. Think social.
The socially networked world favors integrative efforts.

50. Are Latinos more social?

51. OK, maybe we own the brand. (Thank you.)

52. But perhaps it’s more useful to think of Latinos
as a living case study in the art,
science and practical application
of social technology.

55. Gracias.