Build a product means continuously take decision to make it grow and at the same time consolidate it. Everyday you face the challenge of evolving the architecture, the design, the team, the culture, the development processes keeping them aligned with business' needs.

1. ROME 11-12 april 2014ROME 11-12 april 2014
Grow as you go: lesson learned
as a tech startupper
Stamplay - @giuliano84
Giuliano Iacobelli

2. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
This presentation uses GIFs.!
if you want to fully enjoy it !
download the .key version here
BEFORE YOU START
http://goo.gl/MxNP51

3. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer. 30yrs old. !
Co-founder at Stamplay

4. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer.. co-founder..
=!
CTO right?

5. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
not really..

6. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
CTO
COO
Sales
Marketing
Analytics
StrategyCFO

7. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

8. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Startups are really hard
and there is no secret
ingredient to succeed

9. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Stamplay 1.0

10. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD ALL THE
THINGS

11. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LONG STORY
SHORT?

12. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Built, shipped…… Trashed!

13. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
MY
STARTUP
FACEBOOK
no matter how cool you feel..
TWITTER
LINKEDIN
INSTAGRAM

14. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Revenue
Traction
Learning
YOU ARE
HERE
the sad truth

15. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Incomplete knowledge
of the market
!
Develop as less software as you
can before testing the market
!
Dont address multiple markets
at the same time

16. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
THEN A NEW EPIPHANY…

17. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A MEGA PLATFORM TO
CREATE SOFTWARE!

18. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

19. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LEARN EARLY,!
LEARN OFTEN

20. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1 2 3 4 5
1 2 3 4
BUILD A PRODUCT RESPONSIBLY
©Spotify

21. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1. Demo video & interviews

22. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
2. Fake product

23. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
3. Landing page and some traffic

24. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A real MVP

25. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Users dont really act as you imagined

26. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Bug report coming after first release

27. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
But we’re doing better and better
(try it at https://editor.stamplay.com)

28. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
WHAT IT TAKES

29. ROME 11-12 april 2014
@giuliano84
• Positivity and happiness!
• Transparency!
• Never complain!
• Be a “no ego” doer!
• Make time to reflect!
• Live smarter, not hard
SOLID VALUES
©BufferApp
- GIULIANO IACOBELLI

30. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD!
KICKASS!
TEAM

31. ROME 11-12 april 2014
@giuliano84
WHAT WE LOOK FOR IN A DEVELOPER?
• Enjoys problem solving!
• Quick learner!
• Listen first, then listen more!
• Solution oriented!
• Positive attitude!
• Focus on self improvement
- GIULIANO IACOBELLI

32. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Teamwork is the secret that makes common
people achieve uncommon results

33. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DEV STUFF!
TIME!

34. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP
PROXY
Bricks VM
Pages
renderer
New requests
as System or Logged User
Database Database

35. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP
PROXY
Bricks VM
Pages
renderer
New requests
as System or Logged User
Database Database
CORE

36. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP
PROXY
Bricks VM
Pages
renderer
New requests
as System or Logged User
Database Database
EVENT PROCESSING

37. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP
PROXY
Bricks VM
Pages
renderer
New requests
as System or Logged User
Database Database
WIDGETS

38. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP
PROXY
Bricks VM
Pages
renderer
New requests
as System or Logged User
Database Database
STATIC CONTENT
DELIVERY

39. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Ask great mentors

40. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

41. ROME 11-12 april 2014
@giuliano84
Beware of technical debt
- GIULIANO IACOBELLI

42. ROME 11-12 april 2014
@giuliano84
How you would love to have it
- GIULIANO IACOBELLI

43. ROME 11-12 april 2014
@giuliano84
Good debt, bad debt
- GIULIANO IACOBELLI

44. ROME 11-12 april 2014
@giuliano84
Trying to aim to this
- GIULIANO IACOBELLI

45. ROME 11-12 april 2014
@giuliano84
Though challenge, but it pays off
- GIULIANO IACOBELLI

46. ROME 11-12 april 2014
@giuliano84
Receiving good feedbacks
- GIULIANO IACOBELLI

47. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Write core-business code only
!
User feedback is higher priority
than technical quality
!
Technical debt accumulated during
that process is “good debt”

48. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
PROCESSES &
TOOLS

49. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
You dont want this

50. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Fixing thing in production

51. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

52. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

53. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI

54. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Dont overengineer
problems you dont have yet
!
Agree on tools value with the team
!
Embrace change. Let it go.

55. ROME 11-12 april 2014
@giuliano84
?
Looking for the next
- GIULIANO IACOBELLI

56. ROME 11-12 april 2014
@giuliano84
giuliano.iacobelli@stamplay.com
http://about.me/giulianoiacobelli
Giuliano Iacobelli
THANK YOU.
- GIULIANO IACOBELLI

57. ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
REFERENCES
!
http://thecodinglove.com
http://www.slideshare.net/Bufferapp/buffer-culture-04
http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts
http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt