Highlight your transparency to job seekers and become an OpenCompany. This webinar covered: -The 5 steps required to earn an OpenCompany distinction and badge -How to leverage OpenCompany to attract higher-quality candidates -How to adopt employee engagement and branding best practices

1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What Is Transparency?
An Inside Look at What It’s Like
to Work at Your Company

2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Why Is Transparency Important?
of new employees
have “buyer's
remorse”
trust reviews more
when they see both
good and bad scores

3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What Is OpenCompany?
A Program to Recognize Companies that
Embrace Transparency

4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What It Means to Be Open
oReceptive
oHonest
oAccountable

5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Having Your Head In the Sand is the Wrong
Approach
If you don’t manage your brand,
someone else will write the story for you

6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Anyone with an Employer Account
Who Can be an OpenCompany?

7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
OpenCompany: 5 Steps Towards Transparency
Add
Photos
Get
Reviews
Promote
Your
Profile
Update
Profile
Respond
to
Reviews

8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 1: Join the Conversation
Develop A Mission Statement that Gives An
Authentic View of What it’s Like to Work For You
4 in 7 candidates
read reviews before
even forming an opinion
about your company

9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Branding Your Profile for Today’s Candidates
Authentic
Credible
Aspirational
Relevant

10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 1

11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 2: Add Visuals that Speak to Candidates

12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
o Take photos of fun company activities
oPhotograph or video a “day in the life”
o Post visuals on your career site and
through social media
Have an Employee Photo or Video Contest

13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 2

14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 3: Get Your Employees Involved
of job seekers say ratings
and reviews from those on
the inside are influential when
deciding where to work

15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 3

16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 4: Respond to Reviews
of job seekers find the employer
perspective useful when learning
about jobs and companies

17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Zillow CEO Spencer Rascoff
responds to
reviews
on behalf of the company.
As a result,
four candidates in a
recent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.
See Results from Responding to Reviews

18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Tips for Responding to Reviews
Be Authentic
Say Thank You! Recognize the Positive
Address the Issues

19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 5: Promote Your Employer Profile
52%
trust family and
friends
Only 5%
trust a company’s
own website

20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Places to Promote
o Link to Your Profile
o On Your Career Site
o In Social Media Posts
o In Recruitment Videos
o At Recruitment Events

21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 5

22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Benefits of Becoming an OpenCompany

23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Allstate Discusses Benefits of Becoming an
OpenCompany