Key Points to Promote Mobile Application / Games

1. USER ACQUISITION STRATEGY FOR
MOBILE APPS
IN VIETNAM MARKET
Presented By: Mr. Quoc Nguyen
Gmark JSC

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AGENDA
1. MARKETING CHANNELS FOR MOBILE APPS
2. KEY INDICATORS
3. EFFECTIVE MEASUREMENT TOOLS
4. EFFECTIVE MODEL

3. 1.MARKETING
CHANNELS FOR MOBILE
APPS

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– Facebook &
Google Adwords:
biggest traffic
– Local Adnetworks
– Wap Master
– Official Mobile
App Store: Google
Play, App Store
WAP
Price
Number of downloads
MARKETING CHANNELS FOR MOBILE APPS

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680,000,000 Mobile users
Dis: CPC, high cost (?)
Dis: CPC, click by
accident  conversion
rate  high cost
Ad: some accept CPI
Dis: small, depends on
apps/games appropriateness
Ad: revenue share
Dis: small, risks of recoded
apps/games

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– Official Mobile App Store:
• Advantage: huge number of users access the
official stores everyday, get your app on the
top also means you have chance to get the
big number of organic installs.
• Disadvantage: not easy to get on top because
of 2 reasons:
* Many apps have been uploaded to Stores
everyday
* Unpredictable arranging method of Stores
Recommended apps
Top new trends
Top downloads
Similar apps

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9. The Big Big Gotham Black Headline Goes HereIncentive channel
– Incentive installation
• Advantage:
make a boom
for app
installation in a
very short time
 support ASO
 get organic
downloads
• Disadvantage:
Vietnamese
incentive
channels cannot
provide the
necessary
number of
installations.
Low rate of real
users

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0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
BigKool-Online or Bigkul
GP Total DL AdLatte DL User
App: BigKul
OS: Android
Order: 7,000 CPI
Result:
- 4,262 installation from
AdLatte in 1st days
- 7,006 Installation from
AdLatte after 10 days
- Total Download on GP:
12,438 after 10 days
- 5,920 registered users,
- Register/AdLatte
Download: 83%
Case Study

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2. KEY INDICATORS

12. The Big Big Gotham Black Headline Goes HereKEY INDICATORS
Click
Installation
Active
Users
Core
Users

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3. EFFECTIVE
MEASUREMENT TOOLS

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EFFECTIVE MEASUREMENT TOOLS
• Measurement is a very important issue for
all Marketing campaigns to evaluate and
filter the best appropriate channels
• High installation rate, low rate of active
users  wrong target
• High installation rate, low ARPU  inexact
core users

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Channel 1
Channel 2
Channel 3
$10,000
$43,000

16. The Big Big Gotham Black Headline Goes HereEFFECTIVE MEASUREMENT/TRACKING TOOLS
Tracking Tool Advantage Disadvantage
- Free
- Support multiple parameters
- Only track CPI on GG Play
Store
- Accuracy ~ 80%
- Track CPI on both App Store and Play Store
- High accuracy
- Pay for event: Click, install, register
- Cost of money
- Not going with Facebook
- Track CPI on both App Store and Play Store
- High accuracy
- Linked with Facebook
- Pay per installation / pay per paid installation
- Cost of money

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Channel 1
Channel 2
Channel 3
10,000
installs
10,000
installs
10,000
installs
1,000 Users
4,000 Users
6,000 Users
100 Pay
1,200 Pay
3,000 Pay
$1/CPI
$1/CPI
$1/CPI
10%
40%
60%
10%
30%
50%
$10
$10
$10
$1,000
$12,000
$30,000
$10,000

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4. EFFECTIVE MODEL

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Your game: Supper Star
Expected User: 100k DAU
Expected revenue:
$5,000/day.

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25. The Big Big Gotham Black Headline Goes HereEFFECTIVE MODEL
Recommendation from Gmark
1. Quickly get your apps at 5,000+, 10,000+ or
50,000+ downloads
2. Sharping your apps, target users as you wish to get
3. Build up relating campaigns to keep users with you
(promotion, competition...)
4. Pay attention to your final target, step by step burst
out your KPIs
5. Call me for cheering up (optional) 

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Thank You For Your Attention!
Gmark JSC
Contact email: quoc.nguyen@gmarkcorp.com
Skype: nguyen.quoc4
Mobile: 090 232 0507