7 Smart Simple Ways to Drive BI User Adoption

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Adoption of business intelligence tools averages out at a measly 30 percent. How can you drive user adoption of BI tools? Our best practices team exposes seven smart, simple ways that you can spark user obsession with data-driven thinking

Technologie Divertissement et humour

Smart,
Simple Ways
to Drive
BI User
Adoption.

BI adoption
rates hover at 30%

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Yep.

A paltry 30%.
Copyright © 2013 GoodData Corporation. All Rights Reserved.

That’s a massive
investment of
time, money and
infrastructure

wasted.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

And the opportunity
to work smarter,
move faster and
make better
decisions

missed.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

But what can
you do to drive
user adoption
without getting
overwhelmed?

Lots.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Here are

smart, simple ways
you can drive BI
user adoption.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

1. Make BI an
easy-to-form habit.
Your users may already be comfortable working in systems like
Salesforce.com or your company Wiki or intranet. Embed
dashboards in the systems users already access regularly.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

2. Build projects
optimized for user
experience.
Make dashboards as easy to navigate as the Web’s most popular
sites. The most successful approach we’ve seen provides a summary
executive view with drill-ins, followed by a progression of additional
dashboards that encourage users to seek deeper insights.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

3. Give users
something they can’t
get anywhere else.
Good BI delivers a centralized view of data users can find in other
systems. Great BI gives users actionable insight they can’t get
anywhere else. Combine data sources to expose trends and velocity,
or compare marketing spend to SQLs, bookings, and revenue.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

4. Trigger automatic
updates for stats that
matter most.
With today’s cloud-delivered BI tools business users can take
action in real-time when trends change. Set up triggers that inform
key stakeholders when KPIs trend against goals, or milestones
are achieved.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

5. If users won’t come
to the data, bring
data to them.
It may take longer to shift the behavior of users who are comfortable
receiving emailed reports. Don’t fight it. Schedule recurring reports
via email, and include links to the dashboards so they can dive deeper
into analytics when they need to.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

6. Give users BI
that’s accessible
from anywhere.
We live in a mobile world, so give users a great BI
experience on their iPad while they’re commuting to work or
having lunch with a board member.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

7. Help users
help themselves.
Give users access to training tools, videos and screenshots that
help them imagine the potential of their BI project. Users that can
fully scope the possibilities of a platform are much more likely to
become superfans.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Learn more about GoodData
custom analytics and pre-built
analytics apps.

Copyright © 2013 GoodData Corporation. All Rights Reserved.

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