This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.

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From Digital to Mobile
How to create and edit digital
editions for mobile readers

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Is mobile really
important?

3. • There are 1.7bn PCs in use today
• There are 2bn iOS and Android devices
• 4bn people buy a smartphone every 2 years
• 1.6bn buy a PC every 5 years
Benedict Evans: Mobile leverage

5. By 2020, 80% of the adults on earth will
have a smartphone

6. Facebook reported in April that 79% of devices accessing it are mobile

7. Email is for grandparents

8. Even in the B2B world:
• 53% of all readers will be
on a phone
• 57.62% of mobile readers
will be on Android

9. Case study:
Anonymous B2B publisher
Desktop edition

10. Case study:
Anonymous B2B publisher
App edition – 46% mobile

11. Case study:
Anonymous B2B publisher / 2
Desktop edition

12. Case study:
Anonymous B2B publisher 2
App edition – 41% mobile

13. Case study:
Desktop v Mobile reading habits
Desktop edition

14. Case study:
Desktop v Mobile reading habits
Mobile edition

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How do you create a
mobile edition?

16. A mobile edition is
not a PDF!
HTML
• Resizable text
• Flows into any device
• Endless styling options
PDF
• Exact image replica of
publication
• No interactivity
• Impossible to read

17. You need an HTML app
An app which uses predominantly web technologies –
HTML, CSS and JavaScript – to deliver content which flows,
re-sizes and adjusts to the available screen size regardless
of type or size
In other words, it works, and looks
great on everything
Whichever way you hold it
And it’s also light to download…

18. Client case study:
Times Educational
Supplement

25. Tablet view

26. Mobile view

27. Column view

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Thank you
graham@pagelizard.com