WorkRegional Creative Director Asia at iris worldwide
Industry Advertising / Marketing / PR
About Asia Regional Creative Director for iris Worldwide based in Singapore. Co-wrote and designed the Urgent Genius book for Thames and Hudson published April 2013.
Developed Step Inside The Circuit - Johnnie Walker's F1 award-winning branded content platform.
Spoke at SXSW 2011& 2012 on the subject of Urgent Genius with Jon Burkhart. Created and maintains the UrgentGenius.com blog.
Spoke at Spikes Asia 2011, 2013 & 2014 and Social Media Week 2012 & 2013 in Singapore.
Creative lead of the London2012 mascots design team . Wenlock and Mandeville are the first customisable Olympic and Paralympic mascots. And the second best selling merchandise after the Team GB kit during the games.